Chapter 13 14 The Marketing Mix Price Promotion

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Chapter 13 & 14 The Marketing Mix: Price & Promotion The process of organising

Chapter 13 & 14 The Marketing Mix: Price & Promotion The process of organising the shop/firm to maximise the volume of sales 1 2 informative advertising 1 advertising or promotion which is trying to persuade the consumer that they really need the product 7 3 10 8 Product placement 2 8 The place where the product is being sold advertising where the emphasis of advertising or sales promotion is to give full information about the product 6 1 13 19 14 20 Promoting a good image for the company Hide All 11 Show All 5 Celebrity endorsement 3 9 12 10 sales promotion 4 15 11 12 persuasive advertising 2 17 10 is a financial plan for the marketing of a product or product range for a specified period of time Point-of-sale Display 5 6 22 5 incentives such as special offers or special deals aimed at consumers to achieve short-term increases in sales Where branded products are placed in television programmes, movies or music videos 16 3 marketing budget 7 11 Merchandising target audience 6 Buy One Get One Free An event organised by the business to promote it image through charitable work 21 Charity Event 9 4 people who are potential buyers of a product or service 4 18 BOGOF 8 23 7 24 Paying a celebrity to wear or use a branded product Public relations 9 12 tekhnologic

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