Chapter 12 Reasoning and Decision Making Deductive Reasoning

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Chapter 12 Reasoning and Decision Making

Chapter 12 Reasoning and Decision Making

Deductive Reasoning: Going from a general statements (Premises) to particular cases. No new information

Deductive Reasoning: Going from a general statements (Premises) to particular cases. No new information is added. It is like Arithmetic. We use logical rules to compute conclusions that logically follow from the premises. e. g. , All plants are carbon-based This thing in my hand is a plant Therefore, this plant is carbon-based Chp 11 pt 2 2

The Conclusion has Deductive Validity If and only if 1) the premises are true

The Conclusion has Deductive Validity If and only if 1) the premises are true 2) and valid Logical Form has been followed.

Leaves Two Places for Humans to be illogical • being mistaken about the premises.

Leaves Two Places for Humans to be illogical • being mistaken about the premises. • making errors in the form of their logic ≠ HUMANS ARE NOT VERY GOOD AT DEDUCTIVE LOGIC!!! Chp 11 pt 2 4

Syllogisms a basic reasoning puzzle – given some basic premises, does the conclusion follow?

Syllogisms a basic reasoning puzzle – given some basic premises, does the conclusion follow? Some As are Bs Some Bs are Cs Therefore, Some Cs are As. Qualities (some, all, no, every, some are not, many) Premises are taken to be true. Is the conclusion true? Chp 11 pt 2 5

All Beagles are dogs, All beagles are mammals Therefore, all dogs are Mammals Sounds

All Beagles are dogs, All beagles are mammals Therefore, all dogs are Mammals Sounds logical because it matches are real world knowledge, but the logic does not work. The following uses the same logic: All professional football players are male, All professional footfall players are athletes, Therefore, all males are athletes. Chp 11 pt 2 6

All Beagles are dogs, All beagles are mammals Therefore, some mammals are dogs. No

All Beagles are dogs, All beagles are mammals Therefore, some mammals are dogs. No elephants are insects, All insects are animals, Therefore some animals are not insects. Both are valid, but people rarely are able to draw these conclusions from the premises.

Why are humans so illogical? Not all premises are easy to correctly follow. Premises

Why are humans so illogical? Not all premises are easy to correctly follow. Premises with “all” are easier than those with “some”. Why? They interpret “some” according to everyday meanings “some mammals are dogs and some are not”, but in logic “some” means that “at least one mammal is a dog and there may or may not be some mammals that all not dogs. ” Premises with “no” or “not” are even more difficult than “some” premises. People have difficulty thinking in negations.

Conditional (Propositional) Reasoning If, then Reasoning Example: If (antecedent) p, then (consequent) q q

Conditional (Propositional) Reasoning If, then Reasoning Example: If (antecedent) p, then (consequent) q q Conclusion ? i. e. , If Susan is angry, then I am upset Conclusion: Susan is angry Chp 11 pt 2 9

If p, then q. p q This is a Valid Conclusion: Modus Ponens (Latin

If p, then q. p q This is a Valid Conclusion: Modus Ponens (Latin for " Affirming the antecedent”) Example: If I am a professor, then I am educated. I am a professor. Therefore, I am educated. People are generally good at this form of conditional reasoning. Chp 11 pt 2 10

If p, then q Not q Therefore, not p. Also Valid : Modus Tollens

If p, then q Not q Therefore, not p. Also Valid : Modus Tollens (Latin for “denying the consequence “) Example: If I am a professor, then I am educated. I am a NOT educated. Therefore, I am NOT a professor. People generally find these more difficult that Modus Ponens Chp 11 pt 2 11

Fallacies - a mistaken belief based on an invalid argument. People often make these

Fallacies - a mistaken belief based on an invalid argument. People often make these logical errors. If p, then q Not p Therefore, not q. Not Valid – “denying the Antecedent” If I am a professor, then I am educated. I am not a professor. Therefore, I am not educated. But I can be educated without being a professor, can’t I?

If p, then q q Therefore, p. Not Valid – “Affirming the Consequent” If

If p, then q q Therefore, p. Not Valid – “Affirming the Consequent” If I am a professor, then I am educated. Therefore, I am a professor. Again, I can be educated without being a professor, can’t I? Chp 11 pt 2 13

Irrelevant Content Byrne (1989) found that adding irrelevant content greatly decreases syllogistic reasoning. If

Irrelevant Content Byrne (1989) found that adding irrelevant content greatly decreases syllogistic reasoning. If she has an essay to write, then she will stay late in the library. If the library stays open, then she will study late in the library She has an essay to write. Therefore? Chp 11 pt 2 14

Belief Bias: The tendency to accept arguments as logical if they match our real-world

Belief Bias: The tendency to accept arguments as logical if they match our real-world knowledge. We fail to see that the logic is faulty. Chp 11 pt 2 15

Watson Card Four Card Task Rule: If a card has an 'A' on one

Watson Card Four Card Task Rule: If a card has an 'A' on one side then it has a '4' on the other side. A B 4 7 To test this rule which cards must be turned over? Chp 11 pt 2 16

If stated as a logical premise it would be: If p ( a letter

If stated as a logical premise it would be: If p ( a letter on one side), then it has a 3 on the other side 'A' only 33% turned over 'A' and '4‘ 45% turned over 'A' and '7’ 4% turned over Correct answer is 'A' and '7‘ Chp 11 pt 2 17

Valid - People see that they need to test A to try to confirming

Valid - People see that they need to test A to try to confirming the rule (antecedent; If p then q - test for q). They also often feel they need to see what is on the other side of 4 (even though it is irrelevant). Generally, they neglect to look for evidence that will disconfirm the rule (denying the consequence; test for not q).

Why is this difficult? People find it hard to reason with abstract terms. If

Why is this difficult? People find it hard to reason with abstract terms. If you give context, people do better. Chp 11 pt 2 19

Beer Coke 22 16 Griggs & Cox (1982) "If a person is drinking beer,

Beer Coke 22 16 Griggs & Cox (1982) "If a person is drinking beer, then that person is over 21". When the problem was phrased with a real-world context, over 75% of participants got the correct answer. Chp 11 pt 2 20

Why do people make errors on deductive reasoning tasks? 1) Conclusion Interpretation Approach 2)

Why do people make errors on deductive reasoning tasks? 1) Conclusion Interpretation Approach 2) Representation-Explanation Approach 3) Surface (Heuristic) Approaches

Human Deductive Reasoning Conclusion-Interpretation Approaches People have biases about making particular conclusions. - people

Human Deductive Reasoning Conclusion-Interpretation Approaches People have biases about making particular conclusions. - people are biased against saying “no valid conclusion” They misinterpret premises as being reversible (Conversion error) All A’s are B’s Some A’s are not B’s All B’s are A’s (is reversible) Some B’s are not A’s (Not reversible)

2. Representation-Explanation Approaches Reasoning problems are difficult and people make errors because of either

2. Representation-Explanation Approaches Reasoning problems are difficult and people make errors because of either incomplete information, or because of incomplete representations of the arguments. Complex arguments put strain on WM.

Johnson-Laird (three stages) 1. Model construction – build a mental model of the problem.

Johnson-Laird (three stages) 1. Model construction – build a mental model of the problem. Many problems have multiple representations All A’s Are B’s B A A B All B’s are C’s B C C B

2. Conclusion Formation: Premises are integrated so that consistent models are integrated and inconsistent

2. Conclusion Formation: Premises are integrated so that consistent models are integrated and inconsistent ones are discarded. Four possible models A B C or A BC or C B A 3. Conclusion Validation – (All A’s are C’s): there are two possible models and none of them invalidate the conclusion so the conclusion is valid. C A

Limited WM Capacity Principle of Parsimony (economy) – people form a single, simple and

Limited WM Capacity Principle of Parsimony (economy) – people form a single, simple and typical model. The more alternative models there could be, the less likely it is that people will draw valid conclusions. People with higher WM capacity are better at syllogisms. Chp 11 pt 2 26

If a person is in the wedding party, then they are getting a beehive

If a person is in the wedding party, then they are getting a beehive hairdo. Sue is getting a bee hive hairdo. Therefore, Sue is in the wedding party. People form the Model Beehive Wedding And miss the possible model Beehive Wedding Chp 11 pt 2 27

3) Surface Approaches – reasoning relies on heuristics that focus on the properties of

3) Surface Approaches – reasoning relies on heuristics that focus on the properties of the qualifiers in the arguments rather than on logic. If the premises qualifiers are universals (ALL or No) than the conclusion should also be a universal. If the premises qualifies are not universals (Some, Many) than the conclusion will not be a universal. If the premise qualifiers are negatives (Not) the conclusion should be a negative

Pragmatic Reasoning Schema (Heuristics) People through experience, learn reasoning schema that they apply to

Pragmatic Reasoning Schema (Heuristics) People through experience, learn reasoning schema that they apply to situations rather than applying pure reasoning. E. g. , Permission Schema – If person meets a certain criteria (is over the drinking age) then they get to carry out an action ( drink alcohol). Explains why people are better with the Watson Card Task when it has familiar context.

Chater and Oaksford (1999) Probability Heuristic Model Rather than assigning truth to the premises

Chater and Oaksford (1999) Probability Heuristic Model Rather than assigning truth to the premises we assign probabilities. All A’s are B’s is 100% that A is a B. Some and many are assigned probabilities (between 0 and 100%). But in the real world, we rarely have 100% certainty so “All” may mean “highly likely, but not always”. Instead of making logical conclusions, we make probabilistic ones.

Inductive Reasoning from specifics (observations and knowledge) to broader generalizations. Unlike deductive reasoning which

Inductive Reasoning from specifics (observations and knowledge) to broader generalizations. Unlike deductive reasoning which is about absolute truth, inductive reasoning is about the likelihood of conclusions being true. Inductive reasoning generates NEW information.

Types of Inductive Reasoning Analogical Transfer – the process of using one structural domain

Types of Inductive Reasoning Analogical Transfer – the process of using one structural domain to interpret another domain. Category Induction – Being able to organize and reorganize a group of things as members of the same category. When we see a new instance, we not only categorize it, but we infer many properties of the category to this new instance (how to interact with it, what it is likely to do, be used for etc. ).

Causal Reasoning People are constantly forming theories of how the world around us works.

Causal Reasoning People are constantly forming theories of how the world around us works. We seek answers in the form of cause and effect. Two factors: Covariation of two events (the degree to which the effect occurs in the presence of the cause, and fails to occur in the absence of the cause) and a belief that there is some mechanism for the relationship to be causal rather than coincidental.

Fugelsang, Thompson & Dunbar (2006) Participants in three experiments rated their beliefs that causes

Fugelsang, Thompson & Dunbar (2006) Participants in three experiments rated their beliefs that causes have the capacity to produce a given effect. Read brief stories about an event and a possible cause of the event. They answered the following about each story. How believable do you think it is that X (e. g. smoking) can cause Y (cancer)?

To determine if there is a relationship between smoking and developing lung cancer, you

To determine if there is a relationship between smoking and developing lung cancer, you examine 10 patients who were smoking and 10 patients who were not smoking. • Of the 10 patients who were smoking, how many would you expect to have lung cancer? • Of the 10 patients who were not smoking, how many would you expect to have lung cancer?

Example of stories used in this study. Imagine you are a researcher who is

Example of stories used in this study. Imagine you are a researcher who is trying to determine the cause of lung cancer in a group of patients. 11 You have a hypothesis that the lung cancer may be due to exposure to high doses of radiation. 01 You have a hypothesis that the lung cancer may be due to coughing. 10 You have a hypothesis that the lung cancer may be due to smoking. 00 You have a hypothesis that the lung cancer may be due to taking vitamin C supplements. Each scenario is preceded by a code (e. g. , 11), which denotes the level of the BELIEF and COVARIATION manipulation (1 high and 0 low), for each scenario.

Fugelsang, Thompson & Dunbar (2006) A strong positive correlation was discovered between participants’ beliefs

Fugelsang, Thompson & Dunbar (2006) A strong positive correlation was discovered between participants’ beliefs in causal power and their beliefs that the effect occurs in the presence of the cause. However, no relationship was found between participants’ beliefs in causal power and their belief that the effect will fail to occur in the absence of the cause. In other words, people fail to take into account evidence that disconfirms the pattern that they see in the correlation,

Hypothesis Testing Watson (1960/1972) Participants are given a number sequence 2, 4, 6, and

Hypothesis Testing Watson (1960/1972) Participants are given a number sequence 2, 4, 6, and are asked to come up with a hypothesis regarding the rule underlying this sequence. To test there hypothesis they need to produce a number sequence that follows the rule and they will receive feedback about whether the sequence follows the rule. They then need to guess the rule. Participants try sequences such as 8, 10, 12 and 17, 19, 21. They hypothesis that the rule is add 2 to each number to produce the next number.

While they produce numbers that follow the rule, the rule they identify is NOT

While they produce numbers that follow the rule, the rule they identify is NOT the rule. The rule is “any three numbers that increase in value. ” 29% never found the rule. The hypothesis given were generally designed to confirm the hypothesis rather than to disconfirm (falsify) it.

Confirmation Bias – people tend to look for evidence that confirms their beliefs while

Confirmation Bias – people tend to look for evidence that confirms their beliefs while disregarding evidence that falsifies it. We say this in the four card example as well. People failed to turn over the 7 to see if it disconfirmed the rule.

Counterfactual (What if)Thinking Counterfactual thinking is a form of inductive thinking involving thoughts about

Counterfactual (What if)Thinking Counterfactual thinking is a form of inductive thinking involving thoughts about alternatives to past events, that is, thoughts of what might have been. (E. g. , If only I had studied, I would have passed the exam). Counterfactual thinking can lead to new hypothesis and to better understanding of cause and effect outcomes.

Making Decisions General Model of Decision Making (Golotti, 2002) 1. Setting goals - what

Making Decisions General Model of Decision Making (Golotti, 2002) 1. Setting goals - what are you trying to accomplish. 2. Gathering information – what are your options and what are the probabilities that each option will accomplish your goal. 3. Structuring the decision – How will you weigh out your options. e. g. , pro and con list. 4. Making the decision – Generally made under high information load and uncertainty. 5. Evaluation – past decisions can be used to inform future decisions.

Ideal Decision Making Normative Theory – how people should make decisions (attempt to maximize

Ideal Decision Making Normative Theory – how people should make decisions (attempt to maximize utility) Expected Utility = (prob of X) x (Utility of X) While people are capable of using this type of model (e. g. , pro vs. con list) we rarely even approximate this type of procedure unless it is a very important decision.

People are not good at judging probabilities! Monty Hall Problem http: //math. ucsd. edu/~crypto/Monty/monty.

People are not good at judging probabilities! Monty Hall Problem http: //math. ucsd. edu/~crypto/Monty/monty. html chap 10 Problem solving 44

The inner wheel represents the number of the door that the car is behind,

The inner wheel represents the number of the door that the car is behind, the middle wheel represents the door that is selected by the contestant, and the outer wheel represents the door Monty Hall can show. The red means that in order to win the contestant needs to switch doors, and the blue means that the contestant should not switch. Notice that there are twice as many red sections as blue. In other words, you are twice as likely to win if you switch than if you don't switch! chap 10 Problem solving 45

Why is the Monty Hall Problem So Difficult? 88% Choose to Stay with original

Why is the Monty Hall Problem So Difficult? 88% Choose to Stay with original choice. • Uniformity Fallacy: Heuristic that assumes that all the available options are equally likely whether they are or not. • Cognitive Load – dual task decreases the number who solve this (De Neys & Verschueren, 2006). • Monty’s actions are seen as Random – they are not. Misunderstand the effects of Monty’s knowledge on the probabilities. chap 10 Problem solving 46

Algorithms (e. g. , expected utility model). Generate every possible solution Systematically work through

Algorithms (e. g. , expected utility model). Generate every possible solution Systematically work through them Advantage: If done correctly it guarantees a solution! Disadvantages: Takes a great deal of time and cognitive effort. Requires full definition of the problem.

Heuristics – rules of thumb, mental short cuts, pre-stored strategies for judging probabilities. Advantages:

Heuristics – rules of thumb, mental short cuts, pre-stored strategies for judging probabilities. Advantages: Less cognitive effort Allow you to proceed with incomplete understanding of the problem (e. g. , lack of specific information). Heuristics are based on our understanding of processes that underlie an outcome (e. g. , random processes should look random) or on memory (which does not store information according to exact frequencies).

video Thinking Fast and Slow BIG IDEA #1 Dual-process framework Humans have two systems

video Thinking Fast and Slow BIG IDEA #1 Dual-process framework Humans have two systems that can be used for reasoning. System one: Heuristics, nonlogical, automatic, requiring little effort, and intuitive. Influences by the content of the argument, implicit knowledge of the terms and the language used to state the argument (all, some). We use this system for fast, and less important reasoning System Two: Analytical, logical controlled processes that require effort and attention. Both systems can make errors, but for different reasons.

Big Idea #2: Anchoring and Adjustment • People begin the process of estimation with

Big Idea #2: Anchoring and Adjustment • People begin the process of estimation with whatever information readily appears in their minds (anchoring) • They then reassess their initial answers based on rough notions of what is a not-too-silly answer (adjustment)

In this experiment, business students were asked if they would pay the last 2

In this experiment, business students were asked if they would pay the last 2 digits of their social security numbers for each of several items (e. g. , 34 = $34) Next, each bid the maximum amount they would be willing to pay for each item. Did the initial “anchor” amount influence each student’s ultimate bids?

“Although students were reminded that the social security number is a random quantity conveying

“Although students were reminded that the social security number is a random quantity conveying no information, those who happened to have high social security numbers were willing to pay much more for the products. ” Ariely, D. (MIT), Lowenstein, G. (Carnegie Mellon), & Prelec, D. (MIT), 2006, Tom Sawyer and the construction of value. Journal of Economic Behavior & Organization, 1 -10.

Anchoring: another experiment 1. Subject witnesses the number that comes up when a wheel

Anchoring: another experiment 1. Subject witnesses the number that comes up when a wheel of fortune is spun 2. Is asked whether the number of African countries in the U. N. is greater than or less than the number on the wheel of fortune 3. Is asked to guess the number of Result: those who got African countries in the U. N. higher numbers on the wheel of fortune guessed bigger numbers in Step 3

When asked to estimate the population of Milwaukee, people in Chicago, IL consistently guess

When asked to estimate the population of Milwaukee, people in Chicago, IL consistently guess higher than people in Green Bay, WI estimate.

Big Idea # 3: The science of Availability We base our estimates on our

Big Idea # 3: The science of Availability We base our estimates on our memories. PROBLEM: What comes to mind quickly might not be the most frequent of likely event. We actually remember distinctive (unusual) events faster than common routine events.

Overestimating the Improbable and Underestimating the Probable Using the availability heuristic can cause people

Overestimating the Improbable and Underestimating the Probable Using the availability heuristic can cause people to overestimate improbable events. This happens because rare but memorable events come to mind easily. Example: Recalling a few dramatic TV reports of plane crashes could make people overestimate the likelihood of a plane crash.

Availability Heuristic When people use this heuristic, they estimate probability based on how readily

Availability Heuristic When people use this heuristic, they estimate probability based on how readily they can remember relevant instances of an event. If people can quickly remember instances of some event, then they will estimate that event as being quite likely. Summer of the Shark

Abstract Posttraumatic stress symptoms and expectations of future terrorist attacks occurring in the United

Abstract Posttraumatic stress symptoms and expectations of future terrorist attacks occurring in the United States were higher for respondents who viewed media coverage of the fifth anniversary of the 9/11 terrorist attacks than for those who did not. Results are discussed in terms of the availability heuristic

BIG IDEA #3 A Representativeness Heuristic Multiple Choice Exam example Most people produce a

BIG IDEA #3 A Representativeness Heuristic Multiple Choice Exam example Most people produce a random pattern as their best guesses for the question-less multiple exam test. They make their response sheets look like a typical (representative) exam response sheet. This is NOT however the best strategy.

Multiple Exams and Probability If you have no information to go on, each of

Multiple Exams and Probability If you have no information to go on, each of the four responses has an equal change of being correct so any letter you pick has a ¼ chance of being correct. When you are answering a series of Multiple choice questions and you choose randomly it changes the odds. It is now a joint probability problem. The probability that your answer matches my answer is actually probability that you choose a letter (. 25) AND the probability that the teacher chose the same letter (. 25) =. 25 X. 25 =. 06.

How to improve your odds? Remove the randomness of your side of the guess.

How to improve your odds? Remove the randomness of your side of the guess. Guess all the same answer. Now the probability of your one response (e. g. , C) being correct on each question is. 25. It is the probability the teacher picked your answer for that item. So, for the questions you have to guess on, always guess the same answer (e. g. , C) and you should get 25% (instead of 6%) of your guesses correct.

Representativeness Heuristic If it looks right, then it is right. If Eric lives in

Representativeness Heuristic If it looks right, then it is right. If Eric lives in the United States, has several tattoos, and often wears dark sunglasses and a leather jacket, is it more likely that he owns a motorcycle or a car?

If people use the representativeness heuristic, they may judge that Eric is more likely

If people use the representativeness heuristic, they may judge that Eric is more likely to own a motorcycle. This happens because the description of Eric is more representative of motorcycle owners. But there are 255. 8 million and 8, 410, 255 motorcycles in the US (97: 3 ratio). Stereotypes

Base-Rate Neglect – failing to take the base-rate for the relative numbers of individuals

Base-Rate Neglect – failing to take the base-rate for the relative numbers of individuals in each group into account. Your stereotype may tell you that Eric rides a motorcycle, but the base-rate shows that Eric is 32 time more likely to be a car driver.

Prospect Theory (Kahneman & Tversky) • People identify a reference point • People are

Prospect Theory (Kahneman & Tversky) • People identify a reference point • People are much more sensitive to potential losses than to potential gains (Loss aversion) Big Idea #4: Loss Aversion Chp 11 pt 2 66

Loss Aversion losing $100 produces more pain than gaining $100 produces pleasure. Chp 11

Loss Aversion losing $100 produces more pain than gaining $100 produces pleasure. Chp 11 pt 2 67

Framing effects—how an issue is presented, or framed, can significantly affect thought processes, judgments,

Framing effects—how an issue is presented, or framed, can significantly affect thought processes, judgments, and decisions Which sounds better: ground beef that is 75 percent lean, or ground beef that has 25 percent fat? Module 27 - Thinking 68

BIG Idea # 5 Framing The wording or the way a problem is framed,

BIG Idea # 5 Framing The wording or the way a problem is framed, as either a loss or a gain, affects people’s decisions between two equal choices. People will pay twice as much for ground beef that is labeled 75% lean as they will for ground beef labeled 25% fat, even thought they are identical.

I give you $45 Would you rather a) have a 80% chance of losing

I give you $45 Would you rather a) have a 80% chance of losing nothing and a 20% chance of losing it all b) with certainty lose $15 Chp 11 pt 2 70

Framing Effects You start with $0. Would you rather: a) have a 80% chance

Framing Effects You start with $0. Would you rather: a) have a 80% chance of winning $45 and a 20% chance of winning nothing b) with certainty win $30

The framing effect is an example of a heuristic, in which people react to

The framing effect is an example of a heuristic, in which people react to a particular choice in different ways depending on how it is presented; e. g. as a loss (first example) or as a gain (second example). People tend to avoid risk when a positive frame is presented but seek risks when a negative frame is presented.

BIG Idea # 6 Sunk Costs Fallacy You and your friend have driven half-way

BIG Idea # 6 Sunk Costs Fallacy You and your friend have driven half-way to a resort. Responding to a reduced-rate advertisement, you have previously made a non-refundable $100 deposit to spend the weekend there. Both you and your friend begin to not feel well. Your assessment of the situation is that you and your companion would have a much more pleasurable weekend at home.

Your companion says it's "too bad" you have reserved the room because you both

Your companion says it's "too bad" you have reserved the room because you both would much rather spend the time at home, but you can't afford to waste $100. You agree. Further, you both agree that given the way you feel now, it is extraordinarily unlikely you will have a better time at the resort than you would at home. Do you drive on or turn back?

If you drive on, you are behaving as if you prefer paying $100 to

If you drive on, you are behaving as if you prefer paying $100 to be where you don't want to be than to be where you want to be.

When do we use Heuristics for judging Probability and when do we use more

When do we use Heuristics for judging Probability and when do we use more formal and effortful methods? Dual-Process Model (Kahneman & Fredrick, 2005) System 1 -intuitive, fast, automatic, effortless and often emotionally charged. System 2 Analytical, slower, controlled, rulegoverned and consciously monitored. - Used when the decision is not deemed to be important, time is not available for more analytic processes and full information is not easily available. - Used when the task is deemed to be important, time is available to for more analytic processes, and full information is available. Both processes may be active at the same time.

Neuroscience Base-rate vs. stereotyped responses De. Neys et al. set up a series of

Neuroscience Base-rate vs. stereotyped responses De. Neys et al. set up a series of questions in which the answers that people chose were either incongruent between stereotype and base-rate or congruent (i. e. , stereotype gives one answer and base-rate gives the other. f. MRI images were taken during decision making.

e. g. , Incongruent In a study with 5 engineers and 995 lawyers Jack

e. g. , Incongruent In a study with 5 engineers and 995 lawyers Jack is 45 and has 4 children. He has no interest in politics and social issues and is generally conservative. He likes sailing and mathematical puzzles. Which is more likely? A. Jack is an engineer (stereotype) B. Jack is a lawyer (base-rate)

e. g. , Congruent Study with 5 Swedish people and 995 Italians Marco is

e. g. , Congruent Study with 5 Swedish people and 995 Italians Marco is 16. He loves to play soccer with his friends, after which they all go out for pizza or to someone’s house for homemade pasta. Which is more likely? A. Marco is Swedish. B. Marco is Italian (base-rate and stereotype). Two other conditions either had no base-rate information or had no stereotype bias.

When there was no conflict (conditions 2, 3 and 4) people generally made the

When there was no conflict (conditions 2, 3 and 4) people generally made the correct decision. When there was a conflict people sometimes went with the base-rate and sometimes went with the stereotype. Two brain regions of the right hemisphere showed activation patterns. anterior cingulate - believed to be involved in conflict detection lateral prefrontal cortex – believed to be involved in response inhibition.

In the incongruent condition the anterior cingulate showed increased activation indicating that the at

In the incongruent condition the anterior cingulate showed increased activation indicating that the at a neural level the brain detected that there are two conflicting responses. When the participant answered according to base-rate reasoning the lateral prefrontal cortex showed increased activation, indicating that the stereotypic response was actively inhibited. When the response was stereotype based the lateral prefrontal cortex did not show increased activation.

Interpretation When we respond according to stereotypes, we detect that this is in conflict

Interpretation When we respond according to stereotypes, we detect that this is in conflict with base-rate information (anterior cingulate) but to answer with the base-rate answer we have to inhibit our stereotypic response (lateral prefrontal cortex).

Some studies indicate that intuitive decision making is superior to more formal methods. Wilson

Some studies indicate that intuitive decision making is superior to more formal methods. Wilson and Schooler (1991) – Jam tasting Dikjksterhuis (2004) – choosing an apartment or roommate.