Chapter 12 Designing and Delivering Business Presentations Lecture

Chapter 12 Designing and Delivering Business Presentations Lecture Slides Business Communication, 16 e, Lehman & Du. Frene © 2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

Preparing an Effective Presentation • Select topic of interest to you and the audience • Determine purpose (what you want the audience to gain) • Identify major points and locate supporting information • Develop a strong opening and closing • Arrange for a proper introduction Chapter 12, Business Communication, 16 e, Lehman & Du. Frene © 2011 Cengage Learning

Organizing Your Presentation Introduction Body Conclusion • “Tell the audience what you are going to tell them. . . ” • “. . . then tell them. . . ” • “. . . and then tell them what you have told them. ” Source: Dale Carnegie, 1888 -1955 Chapter 12, Business Communication, 16 e, Lehman & Du. Frene © 2011 Cengage Learning

An Effective Introduction. . . • Captures audience’s attention • Establishes rapport with audience • Presents the purpose • Previews major points Chapter 12, Business Communication, 16 e, Lehman & Du. Frene © 2011 Cengage Learning

Crafting an Effective Body • Provide support _______ in an easy-to-understand form statistics • Provide relevant ____ • Use ______ quotes from prominent people humor appropriately jokes and ______ • Use _____ anecdotes • Use interesting _____ visuals • Use presentation _______ Chapter 12, Business Communication, 16 e, Lehman & Du. Frene © 2011 Cengage Learning

Crafting an Effective Closing • Make conclusion creative and memorable • Tie closing to introduction for unity • Use transition words to show clearly movement to closing • Practice close for smooth delivery • Smile and accept audience’s applause Chapter 12, Business Communication, 16 e, Lehman & Du. Frene © 2011 Cengage Learning

Presentation Design Principles number of visuals • Limit the _______ • Use limited text and _____images to develop powerful one ____ idea per slide ____ • Use effective template ____, fonts, and color scheme for appeal and easy reading • Capitalize ____ first letter of bullets, eliminate periods, and avoid abbreviations • Reflect _____ legal and ethical responsibility Proofread carefully • _____ Chapter 12, Business Communication, 16 e, Lehman & Du. Frene © 2011 Cengage Learning

Vocal Qualities Enhance Presentation Style Phonation Pitch Volume Rate • Production and variation of tone • Projection of voice and feelings • Highness or lowness of voice • Variable pitch is desired • Sufficient loudness • Easy hearing by entire audience • Speed at which words are spoken • Moderate is preferred Chapter 12, Business Communication, 16 e, Lehman & Du. Frene © 2011 Cengage Learning

Your Turn Which of these words or phrases are you most likely to articulate incorrectly? 1. Kind of 2. This and that 3. Working 4. What is up? Chapter 12, Business Communication, 16 e, Lehman & Du. Frene © 2011 Cengage Learning

Speaking to Culturally Diverse Audiences • • • Use simple English and short sentences Avoid words that trigger emotion Enunciate carefully and speak more slowly Use humor and jokes cautiously Seek feedback to ensure understanding Consider the culture’s preferences for: ─ Direct or indirect presentation style ─ Nonverbal communication, greetings, farewells ─ Desired degree of formality ─ Gift-giving Chapter 12, Business Communication, 16 e, Lehman & Du. Frene © 2011 Cengage Learning

Delivering as a Team • Select a winning team • Agree on purpose and schedule • Plan seamless transitions and build natural bridge between sections • Deliver and field questions as a team Chapter 12, Business Communication, 16 e, Lehman & Du. Frene © 2011 Cengage Learning

Adapting Presentations for Distance Delivery • Be certain presentation is appropriate for distance delivery • Establish rapport with participants prior to presentation • Gain proficiency in delivering through distance technology • Develop appropriate high-quality graphics Chapter 12, Business Communication, 16 e, Lehman & Du. Frene © 2011 Cengage Learning