Chapter 12 12 0 Creating Products for Consumers
- Slides: 9
Chapter 12 12 -0 Creating Products for Consumers in Global Markets Irwin/Mc. Graw-Hill ©The Mc. Graw-Hill Companies, Inc. , 1999
Brand Strategies 12 -1 Global Brands National Brands Global/National Brand Mix Private Brands Irwin/Mc. Graw-Hill ©The Mc. Graw-Hill Companies, Inc. , 1999
Products and Culture 12 -2 Cultural Influences Innovative Products and Adaptation Diffusion of Innovations Degree of Newness Characteristics of Innovations Irwin/Mc. Graw-Hill ©The Mc. Graw-Hill Companies, Inc. , 1999
Degree of Newness 12 -3 Congruent Innovations Continuous Innovation Dynamically Continuous Innovation Discontinuous Innovation Irwin/Mc. Graw-Hill ©The Mc. Graw-Hill Companies, Inc. , 1999
Characteristics of Innovations 12 -4 Relative Advantage Compatibility Complexity Trialability Observability Irwin/Mc. Graw-Hill ©The Mc. Graw-Hill Companies, Inc. , 1999
Product Components 12 -5 Core Component Packaging Component Support Services Component Irwin/Mc. Graw-Hill ©The Mc. Graw-Hill Companies, Inc. , 1999
Product Component Model 12 -6 SUPPORT SERVICES COMPONENT PACKAGING COMPONENT Repair and maintenance Brand name Instructions Other related services Irwin/Mc. Graw-Hill Legal CORE COMPONENT Trademark Installation Product platform Deliveries Price Quality Warranty Design features Functional features Package Legal Spare parts Styling Legal ©The Mc. Graw-Hill Companies, Inc. , 1999
Factors Influencing Product Adaptation vs. Standardization 12 -7 Stage in Product Life Cycle Legal/Standards Constraints Product Innovativeness Cultural Differences Irwin/Mc. Graw-Hill ©The Mc. Graw-Hill Companies, Inc. , 1999
Would They Sell in the United States? 12 -8 u Alu-Fanny: French Foil wrap u Atum Bom: Portuguese tuna u Crapsy Fruit: French cereal u Kack: Danish sweets u Kum Onit: German pencil sharpeners u Mukk: Italian yogurt u Pocari Sweat: Japanese sport drink u Poo: Argentine curry powder u Plopp: Scandinavian chocolate u Pschitt: French lemonade Irwin/Mc. Graw-Hill ©The Mc. Graw-Hill Companies, Inc. , 1999
Creating products for consumers in global markets
Secondary consumers
Producers primary consumers secondary consumers
Products and services for consumers
Products and services for consumers
List 5 innovative and 5 functional products
Pepsi vs coke marketing strategy
Lesson 1 energy producers and consumers
Chapter 6 consumers, savers, and investors answer key
Chapter 15 consumers in the global economy
