Chapter 11 The Contingency Approach Employee Environment Stakeholder

Chapter 11

The Contingency Approach (Employee) Environment) Stakeholder Follower (Customer in service transaction) Leader

The Visioning Process A Search for emerging patterns of change An examination of the remote, task and functional environments Exploring the body of knowledge • Visioning process • Trend analysis • Prediction • Brainstorming Understand forces: • Describe forces • Estimate timing and evolution • Determine range of intensity • Estimate probabilities of occurrence • Estimate strength Identification of key forces driving change Impact on stakeholders: • Impact assessment • Opportunity analysis • Problem identification • Risk analysis • Matrix assessment • Scenarios Impact analysis Strategy Choice The choice of competitive methods $ Exploring change: • Environmental scanning • Intelligence systems • Causal models • Foreseeing • Synthesizing $ The strategy formulation process: • Creative response • Internal assessment • Objective setting • Action plans • Performance evaluation

Managing the Change Process Recognition and acceptance of the need for change Establish a Vision Identifying change agents and boundary spanners Sharing the Vision Dismantle present structure Build new structures Reward success Agreement on the forces driving change Identify key competitive methods necessary to realize the Vision Assemble leadership team to manage the change process Obtaining commitment through communication Recognize and remove obstacles to change Allocate resources to new Vision Institutionalize change process