Chapter 10 The World of Lodging Types of

Chapter 10 The World of Lodging

Types of Lodging Businesses � Level 1. of services – Higher price more services Full-Service Hotels � Higher price, high level of service � Large and provide many services � Ex – luggage assistance, restaurants, concierge

Convention Hotel v Sleeping spaces for 200+ v Banquet rooms v Exhibit halls

Luxury Hotel These hotels charge higher prices to cover their higher level of services Provides: Ø Highest level of amenities Ø More service and/or personal attention to guests Ø More elegance than typical full-service hotel Ø Elegant room furnishings Ø More public spaces, and technology Two of the best-known luxury hotels

Resort Hotels --caters to the vacationers or leisure traveler Relaxation Entertainment Recreation Disney Paris Resort Jackson Hole Resort, Wyoming Antigua Resort

Extended-Stay Hotel ü Guests who stay 5 – 29 days ü Provides kitchen facilities and more room per suite.

Condominium Hotels OR Individually Owned q. Time-share Owner Ritz Carlton Condo Hotel Worldmark Resorts Time-share q

2. Limited-Service Properties Ø Smaller, fewer services • 1 st were called motels o Limited-service ü 3 -4 stories, Inn in name ü Fewer services o Budget Hotels ü Lowest rates and least service ü Motel 6 – 1 st

Specialty Accommodations Ø Conference Centers � � � Sleeping rooms Meeting rooms Meals Ø Lodges o Rooms and housekeeping for those involves in recreational activity Ø Bed and Breakfast operations o Offer one-five bedrooms o Usually shared bathroom o Private home and home cooked breakfast

4. Institutional Housing �What kinds of institutions provide sleeping accommodations? �How is institutional housing similar to institutional housing? �Why is senior housing a growing area of institution? �Schools, senior housing, hospital, etc….

Ø Hostels o Shared, sleeping rooms, bathrooms and kitchen o No linens, toiletries or housekeeping Ø Campgrounds

Location Center City 1. 2. Near large building and retail stores Full – service, limited-service and hostels Suburban 1. Full-service, limited-service, and specialty Highway 1. Limited-service and budget hotels Airport 1. Full-service, limited-service and specialty Resort 1. Luxury, full-service, limited-service and specialty

Ownership and Management -Independent-chains or franchises- Hotel Chains- multiple unit business with same brand name and ownership 1. Main advantage – brand name § ~Brand loyalty 2. a. Returning guest = benefits Another advantage-- Save money a. Buy in bulk b. Central reservations c. Training Hotel Management – day to day running of hotel 1. Management companies – hired by owner ~May or may not be part of the chain, but still get the benefits of the name…. Ex: Hilton

Affiliation v 1. Must meet membership requirements and pay dues Largest – Best Western § They provide services much like a chain a. Marketing b. Managing Size and Price v Size categorized 1. Small: 1 -50 rooms 2. Midsize: 51 -200 rooms 3. Large: 201 or more v 1. Price 3 -5 categorizes a. Premier, moderate and budget b. Luxury, first-class, midrange, economy and budget

Room Rates The price actually changes**** Ø Price range from day to day v Rates for specific situations v Off-season rates v Discounts • Military • Seniors • Travel club members

Lodging Market q Divide by market segments- people with similar needs and wants q q q Business Conventions and Meetings Leisure Budget Long-stay Special – airlines, government and military q Target Market and Guest Mix o The process of focusing on the needs of one market segment **Ex: Bed-and-Breakfast might select leisure travelers looking for a homelike experience.

Lodging and Foodservice Ø Range from vending machines to full-service restaurants and room service Ø Meal plans included in rates – resorts Ø Full American Plan § 3 meals Ø Modified American Plan ØBreakfast and Dinner Ø Continental breakfast ØEuropean Plan Ø No meals

Lodging Concepts �The whole idea of the lodging property �Theme �Target Market �Décor �Ambiance �Level of Service

Functions and Lodging (group activity ) �Each lodging business is unique, yet each one has to perform the same function. �In pairs, choose one of the functions in the lodging industry, get a book, look in the appropriate chapter, skim the chapter and write down 10 interesting facts you learned about that function. �Share your information with the class. �Be sure to include something that may be useful to the class and that may be on your technical skills assessment.