CHAPTER 1 EVENT INDUSTRY KNOWLEDGE FESTIVAL SPECIAL EVENT

CHAPTER 1 EVENT INDUSTRY KNOWLEDGE FESTIVAL & SPECIAL EVENT MANAGEMENT Assoc. Prof. Seri Wongmonta, Ph. D

TYPES OF EVENT 1. Mega – events: Mega – events are those events that are so large that they affect whole economies and reverberate in the global media. 2. Hallmark events: The term ‘ Hallmark events refers to those events that become so identified with the spirit or ethos of a town, city or region that they become synonymous with the name of the place, and gain widespread recognition and awareness. 2/24

3. Major events: Major events are events that are capable, by their scale and media interest, of attracting significant visitor numbers, media coverage and economic benefits. 4. Local or community events: Most community product a host of festivals and events that are targeted mainly at local audiences and staged primarily for their social, fun and entertainment value. 3/24

SIDE OF EVENT • Mega-events The largest events are called mega-events and these are generally targeted at international markets. The Olympic Games, Commonwealth Games, World Cup Soccer and Superbowl are good examples. 4/24

• Hallmark events hallmark events are designed to increase the appeal of a spacific tourism destination or region. • Major events These events attract significant local interest and large numbers of participants, as well as generating significant tourism revenue. • Minor events Most events fall into this last category, and it is here that most event managers gain their experience. 5/24

TYPES OF EVENTS • Sporting • Entertainment, arts and cultural festivals • Commercial, marketing and promotional events • Meetings, conventions and exhibitions : MICE (Meetings, Incentives, Conferences and Exhibitions) 6/24

• • • Family events Fundraising Miscellaneous events 7/24

Form or content 1. Festivals: Festivals are an important expression of human activity that contributes much to our social and cultural life. 2. Sports events: The testing or sporting prowess through competition is one of the oldest and most enduring of human activities, with a rich tradition going back to the ancient Greek Olympics and beyond. 3. The MICE industry, or business events 8/24

THE EVENT TEAM • • Venue managers Stage managers Lighting, audio and video companies Decorators and florists Entertainers Employment agencies Rental companies Public relations and marketing consultants 9/24

• • • Security companies Catering companies Cleaning companies Ticketing operations Printers. 10/24

THE STRUCTURE OF THE EVENT INDUSTRY 1. Event organization: Events are often staged or hosted by events organizations, which may be event – specific bodies. 2. Event management companies: Event management companies are professional groups or individuals that organize events on a contract basis on behalf of their clients. 11/24

3. Event industry suppliers: The growth of a large and complex industry has led to the formation of a wild range of specialist suppliers. These suppliers may work in direct event related areas, such as staging, sound production, lighting, audiovisual, production, entertainment and catering. 4. Venues: Venues management often includes an event management component whether as part of the marketing of the venue or as part of the servicing of event clients. 12/24

5. Industry association: The emergence of the industry has also led to the formation professional association providing networking, communications and liaison within the industry, training and accreditation programs, codes of ethical practice, and lobbying on behalf of their members. 6. External regulatory bodies: As noted, contemporary events take place in an increasingly and complex environment. A series of government and statutory bodies are responsible for overseeing the conduct and safe staging of events, and these bodies have and integral relationship with the industry. 13/24

EVENT MANAGEMENT, EDUCATION AND TRAINING 1. Identifying the knowledge and skills required by event managers • • history and meaning of festivals, celebration, rituals and other events historical evolution ; type of events trends in demand supply motivations and benefits sought from events 14/24

• • • roles and impacts of events in society, the economy, environment and culture who is producing events, and way event setting operations unique to events management unique to events marketing unique to events program concepts and styles 15/24

2. Event Management Body of Knowledge Domain Structure Domains Administration Design Marketing Operation Risk Financial management Catering design Marketing plan management Attendee management Compliance management Human resources management Content design Materials management Communications management Decision management Information management Entertainment design Merchandise management Infrastructure management Emergency management 16/24

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3. Training delivery 3. 1 Industry associations 3. 2 Universities and other tertiary education institutions 18/24

4. EVENT TECHNOLOGY Relationships within the event industry Arts and Entertainment Industry Corporate/Bu siness and Associations Sport Industry And Associations Event Committee or Major Client Government bodies : - Federal - State - Local Tourism and Hospitality Industry and Associations - Emergency service - Transport Authority - Police Event Management Team Paid / Volunteer / Contract Staff Primary functional MARKETING FINANCE HUMAN RESOURCES SITE/OPERATI ONS PRODUCTION/C OMPETITION 19/24

EVENT TECHNOLOGY (Cont) • • • Project planning software. Venue booking systems. Audience reservation and registration systems. Identification and accreditation systems. Employee records and police checks Security systems. Timing and scoring systems. Broadcasting systems. Communications systems. 20/24

5. EVENT MANAGEMENT ASSOCIATIONS AND RESOURCES 5. 1 5. 2 5. 3 5. 4 5. 5 Entertainment Industry Association Exhibition & Events Association The Festivals & Events Assciation International Festivals & Events Association Venue Management Asoociation 21/24

6. ETHICAL ISSUES • Promote and encourage the highest level of ethics • Strive for excellence in all aspects of our profession • Use only legal and ethical means in all industry negotiations and activities • Protect the public against fraud and unfair practices • Maintain adequate and appropriate insurance coverage for all business activities 22/24

• Maintain industry standard of safety and sanitation • Provide truthful and accurate information • Commit to increase professional growth and knowledge • Strive to co-operate with colleagues, suppliers, employees/employers and all persons • Subscribe to the ISES Principles of Professional Conduct and Ethics 23/24

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