Chapter 1 Establishing a Framework for Business Communication
Chapter 1 Establishing a Framework for Business Communication Lecture and Resource Slides BCOM 4, Lehman & Du. Frene © 2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 1
Learning Objectives 1. Define communication and describe the value for communication in business. 2. Explain the communication process model and the ultimate objective of the communication process. 3. Discuss how information flows in an organization (formally and informally; downward, upward, and horizontally; and through various levels). 4. Explain how legal and ethical constraints, diversity challenges, changing technology, and team environment act as a strategic force that influence the process of business communication.
Communication Process Model BCOM 4, Lehman & Du. Frene © 2013 Cengage Learning 3
Communication Process Barriers • Differences in _____ education level, experience, and culture • Physical issues, such as _____or noise room temperature • Mental distractions, such as developing a listening response instead of ____ BCOM 4, Lehman & Du. Frene © 2013 Cengage Learning 4
Communication Channels BCOM 4, Lehman & Du. Frene © 2013 Cengage Learning 5
Flow of Information Within an Organization BCOM 4, Lehman & Du. Frene © 2013 Cengage Learning 6
Communication Systems Formal system • Reflects rules and procedures • Created by management to control individual and group behavior Informal system • Emerges as people interact within a formal system to create a satisfying environment BCOM 4, Lehman & Du. Frene © 2013 Cengage Learning 7
Dispelling Myths about the Grapevine • Grapevine is ___ no _____ more or ____ less accurate than other communication channels • Message distribution is _____ networked rather than linear in nature BCOM 4, Lehman & Du. Frene © 2013 Cengage Learning 8
Levels of Communication Continued BCOM 4, Lehman & Du. Frene © 2013 Cengage Learning 9
Levels of Communication (cont. ) EXAMPLES BCOM 4, Lehman & Du. Frene © 2013 Cengage Learning 10
Strategic Forces Influencing Business Communication BCOM 4, Lehman & Du. Frene © 2013 Cengage Learning 11
Four Dimensions of Business Behavior BCOM 4, Lehman & Du. Frene © 2013 Cengage Learning 12
Diversity Challenges BCOM 4, Lehman & Du. Frene © 2013 Cengage Learning 13
Impacts of Technology • Aids in collecting and organizing data • Helps craft clearer and more effective messages • Overcomes distance and time issues • Complicates interpersonal relationship development • Raises legal and ethical issues BCOM 4, Lehman & Du. Frene © 2013 Cengage Learning 14
Team Environment Leads to Synergy • Makes workers happier by causing them to feel they are shaping their jobs • Increases efficiency by eliminating management layers • Enables a company to draw on talents of entire workforce BCOM 4, Lehman & Du. Frene © 2013 Cengage Learning 15
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