Chapter 1 Customer Service Sales Fundamentals Lets have

Chapter 1 Customer Service & Sales Fundamentals

Lets have a Snow Ball Fight Define Retail 1. If you received a $100 gift card, where would you go and what would you purchase? 2. What is your favorite retail store and why? 3. What will your next major purchase be and why? 4. If you were to open a retail store, what would you sell and what would your store be called? 5. How do your purchasing habits vary from those of your parents?

What is Retailing? The Distribution Channel Define Retail

Retailers List as many retailers as you can think of.

Retail Formats Convenience Store Department Stores Direct Selling Discount Stores Define Retail Off Price Retailers Pure Play Specialty Stores Supercenters Supermarkets Thrift Stores Wholesale Clubs

Types of Ownership Independent Corporate Chain Franchise Define Retail Complete Franchise Activity Retail Channels of Sales Brick and Mortar E-Commerce Multichannel Omnichannel

Define Retail Mid-Unit Knowledge Check

Understand the Customer What is your personality type? Complete the personality type inventory http: //www. outofservice. com/bigfive/

From Job to Career Entry Level- Sales Associate Understand the Customer No Two Customers Think Alike Partner Activity- Describe yourself as a shopper Types of Customers Partner Activity- Define your partners type

What is the most important thing in Marketing? Get to know your customer Understand the Customer Needs Habits Purchasing behavior TRUE/FALSE: A retailer can be all things to all people Create a Target Customer Profile Purchases are driven by a STIMULUS Emotional Physical

Understand the Customer

Understand the Customer Retailers are providing products to meet needs and wants but should they do things for communities that don’t generate profits? Do Retailers need to be Socially Responsible? How are Retailers affecting the community?

Economics of Retail How important is the Retail Industry to our Nations Economic Success? How is retailing affecting Georgia? http: //nrf. com/advocacy/retails-impact

Matching I TO DO Matching II Fill in the Blank with Appropriate Definition

Brick and Mortar Impulse Buyer Stimulus Closeout Chain Independent establishment Supermarkets Commercial Cue Comparison Shopping Innovative Customer Manufacturer Convenience Stores Chapter 1 Vocabulary Corporate Chain Multichannel Demographics Off Price Retailers Department Stores Omnichannel Direct Selling Outlet Store Discount Stores Physical Cue Distribution Channel Recreational Shopper Diverse Shopper Retailer E-Commerce Retailing Follower Social Cues Franchise Specialty Store Gross Domestic Product Target Market Wholesale Clubs Wholesaler LETS PLAY BINGO

Chapter 1 Quiz