Chapter 1 Careers in Floriculture Objectives Discuss different

Chapter 1 Careers in Floriculture

Objectives • Discuss different types of floriculture careers • Describe educational requirements for a career in floriculture • Identify continuing educational opportunities for floral designers • Explain AIFD certification and accreditation process • Describe characteristics employers look for in employees Mila Supinskaya/Shutterstock. com Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

Careers in Floriculture David FR/Shutterstock. com • Name some floriculture careers. • What types of backgrounds are needed to qualify for these careers? Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

Careers in Floriculture (continued) There are many career opportunities in floriculture • Commercial Grower • Wholesale Florist • Movie and TV Set Floral Designer • Interiorscaper • Designer • Product Developer • Education and Research • • • Entrepreneur Floral Designer Salesperson Delivery Person Freelance Floral Designer • Specialty Florist • Event Florist • Wedding Florist Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

Commercial Growers • Produce plants, cut flowers, and foliage • Plants grown in greenhouses or open fields • Background in plant science Ruud Morijinl/Shutterstock. com, , Hans Engbers/Shutterstock. com , Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website. Copyright

Wholesale Florists • Sell all types of plant materials • Sell hard goods such as glassware, floral foams, and wire • Purchase products from growers and sell to retail florists Sura Nualpradid/Shutterstock. com Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

Retail Florists • • Full-service flower shop Limited-service flower shop Bucket shop Specialty shop Lynn Watson/Shutterstock. com MJTH/Shutterstock. com Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

Full-Service Flower Shops • Delivery service • Wire service • Wedding flowers Ekaterina Pokrovskaya/Shutterstock. com Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

Full-Service Flower Shops Rocky 33/Shutterstock. com • Funeral flowers • Retail floral production Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

Limited-Service Flower Shops • Focus on one type of specialty service • Do not deliver • Do not offer wire services • Sell to a specific targeted clientele Shulevskyy Volodymyr/Shutterstock. com Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

Bucket Shops • Provide only cut flowers • Predominately cash-and-carry sales • Flowers by the stem • Flowers by premade bunch Zbynek Jirousek/Shutterstock. com Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

Specialty Shop • Provide specialization • Wedding specialty • Silk floral specialty Ekaterina Pokrovskaya/Shutterstock. com, Ekaterina Pokrovskaya/Shutterstock. com Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

Owners or Managers • • Condition plant materials on arrival Order and purchase supplies Crete eye-appealing displays Advise customers on flower and plant care • Take orders • Arrange delivery • Train employees • Administrative tasks MJTH/Shutterstock. com, Candy. Box Images/Shutterstock. com Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

Floral Designers • Produce everyday designs • Must be creative • Knowledge of floral material • Knowledge of design styles • Knowledge of techniques • Knowledge of mechanics Goodheart-Willcox Publisher Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

Salesperson • Good at customer relations • Has empathy for the customer • Knows store policies • Tactfully resolve problems • Interpret what a customer wants to express Iakov Filimonov/Shutterstock. com Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

Delivery Person • Representative of business • Service is the nature of the floral business • Knowledge of the area for delivery efficiency Sean Locke Photography/Shutterstock. com Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

Freelance Designers • Highly-skilled with flexible schedule • Name some advantages of being a freelance designer. • Do you think there are disadvantages to being a freelance designer? If so, what are they? Candy. Box Images/Shutterstock. com Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

Freelance Designers (continued) • Positive personality and flexible enough to meet client demands • Work at retail shops to fill high-volume orders • Present educational programs • Design promotions Dragon Images/Shutterstock. com Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

Specialty Florists Event or Studio • Coordinate look based on a theme • Understand spatial relationship and scale Online and Wire Service • Meet standards and participate in orderfilling process Aleksie/Shutterstock. com Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

Caterers • How would a caterer use floral designs? • Would it be important for the floral designer and caterer be aware of each other’s plans? Why? andreasnikolas/Shutterstock. com, Karen Grigoryan/Shutterstock. com Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

Movie and TV Set Designers • Knowledge of period designs and flowers • Knowledge of period mechanics and styles • Responsible for outdoor scenes • Why would a movie or TV set designer need to know about period designs and styles? freesoulproduction/Shutterstock. com Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

Interiorscape Designers • Enhance indoor environments • Create interiorscapes to complement architecture • Can you name five places you have seen the work of an interiorscape designer? Scott Prokop/Shutterstock. com Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

Wedding Designers • • Excellent communication skills Detail-oriented Excellent business skills Up-to-date with style and color trends nanka/Shutterstock. com/Paul Rick Studio/Shutterstock. com Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

Product Developers • Design accessories • Develop product lines • Keep track of color trends Loskutnikov/Shutterstock. com, RACOBOCVT/Shutterstock. com Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

Education and Research • • Instructor Flower research Plant research Behavioral therapy mtr/Shutterstock. com Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

Training and Education Hands-on Application Associate Degree Bachelor Degree Competitions • • National FFA SAIFD State floral associations Why would it be a wise move to join floral associations and participate in competitions? artcasta_/Shutterstock. com Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

Continuing Education • • • Classes Presentations Conferences Associations Networking • Why would you want to attend floriculture presentations and conferences? • How is networking valuable? Konstanin Chagin/Shutterstock. com Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

Certification Process • • Knowledge Skills Hands-on exams Written exam Diedie/Shutterstock. com Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

Certification Benefits • Earn credentials and experience • Demonstrates commitment • Teachable • What are some of the benefits to becoming certified as a floral designer? Dean Mitchell/i. Stock/Thinkstock Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

American Institute of Floral Designers (AIFD) • Certified Floral Designer (CFD) • AIFD Fully-accredited designer • Requirement of Continuing Education Unit • Student chapters (SAIFD) • Professional Floral Design Evaluation (PFDE) Outta the Box by Bryan Swann, Karin’s Florist, Vienna, VA Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

Employment • • Applying for a job Building a résumé Creating a portfolio Interviewing Employability Work habits Personal habits Robert Kneschke/Shutterstock. com Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.

Employability • • Work and personal habits Good citizenship Team player Responsibility Professionalism Organization Self-confidence Kinga/Shutterstock. com Copyright Goodheart-Willcox Co. , Inc. May not be posted to a publicly accessible website.