Chapter 1 Achieving Success Through Effective Business Communication
Chapter 1 Achieving Success Through Effective Business Communication Copyright © 2012 Pearson Education Chapter 1 - 2
Learning Objectives Learn why communication matters Identify skills today’s employers expect Learn the audience-centered approach Assess the communication process Review communication technology Explore ethical communication Copyright © 2012 Pearson Education Chapter 1 - 3
Understanding Why Communication Matters Copyright © 2012 Pearson Education Chapter 1 - 4
Career Success Copyright © 2012 Pearson Education Chapter 1 - 5
Communication and Your Company Copyright © 2012 Pearson Education Chapter 1 - 6
Communication and Your Company Copyright © 2012 Pearson Education Chapter 1 - 7
Effective Communication • Practical • Factual • Clear • Concise • Persuasive Copyright © 2012 Pearson Education Chapter 1 - 8
Summary of Discussion Copyright © 2012 Pearson Education Chapter 1 - 9
Communicating in Today’s Global Business Environment Copyright © 2012 Pearson Education Chapter 1 - 10
Unique Challenges of Business Communication • Globalization and diversity • Business information value • Pervasiveness of technology • Organizational structures • Growing reliance on teamwork Copyright © 2012 Pearson Education Chapter 1 - 11
Globalization and Diversity Business communication Copyright © 2012 Pearson Education Chapter 1 - 12
Business Information Value Knowledge workers Competitive insights Copyright © 2012 Pearson Education Customer needs Regulations and guidelines Chapter 1 - 13
Pervasive Technology Technical expertise Copyright © 2012 Pearson Education Chapter 1 - 14
Organizational Structures and Leadership Styles Tall Flat Matrix Network Copyright © 2012 Pearson Education Chapter 1 - 15
Reliance on Teamwork Communication dynamics Copyright © 2012 Pearson Education Chapter 1 - 16
What Employers Expect • Organizational skills • Information and ideas • Active listening • Communication diversity • Communication technology Copyright © 2012 Pearson Education Chapter 1 - 17
What Employers Expect • Writing and speaking skills • Business etiquette • Ethical communication • Time management • Lifelong learning Copyright © 2012 Pearson Education Chapter 1 - 18
Organizational Context Copyright © 2012 Pearson Education Chapter 1 - 19
Center on Audience • Audience focus • “You” attitude • Emotional intelligence • Business etiquette Copyright © 2012 Pearson Education Chapter 1 - 20
Summary of Discussion Copyright © 2012 Pearson Education Chapter 1 - 21
Exploring the Communication Process Copyright © 2012 Pearson Education Chapter 1 - 22
The Communication Model Copyright © 2012 Pearson Education Chapter 1 - 23
The Communication Model Copyright © 2012 Pearson Education Chapter 1 - 24
External Barriers Noise and distractions Competing messages Message filtering Channel breakdowns Copyright © 2012 Pearson Education Chapter 1 - 25
Audience Mindset • Receiving • Decoding • Responding Copyright © 2012 Pearson Education Chapter 1 - 26
Social Communication Model Traditional Social Scripted Interactive One-Way Conversational Directive Participative Copyright © 2012 Pearson Education Chapter 1 - 27
Business Communication 2. 0 Model Hybrid method Traditional approach Strategic plans Policies Copyright © 2012 Pearson Education Custom er support Social media approach Project updates Chapter 1 - 28
Summary of Discussion Copyright © 2012 Pearson Education Chapter 1 - 29
Using Technology to Improve Business Communication Copyright © 2012 Pearson Education Chapter 1 - 30
Maintain Perspective Business tools Business value Copyright © 2012 Pearson Education Chapter 1 - 31
Guard Against Problems Information overload Technology addiction Copyright © 2012 Pearson Education Chapter 1 - 32
Productive Use of Technology • Policies • Guidelines • Training Copyright © 2012 Pearson Education Chapter 1 - 33
Reconnect with People Face-to-face contact Telephone conversations Copyright © 2012 Pearson Education Chapter 1 - 34
Summary of Discussion Copyright © 2012 Pearson Education Chapter 1 - 35
Committing to Ethical and Legal Communication Copyright © 2012 Pearson Education Chapter 1 - 36
Unethical Communication Copyright © 2012 Pearson Education Chapter 1 - 37
Unethical Communication Copyright © 2012 Pearson Education Chapter 1 - 38
Ethical Questions Ethical dilemma Ethical lapse Copyright © 2012 Pearson Education Chapter 1 - 39
Ethical Communication Copyright © 2012 Pearson Education Chapter 1 - 40
Legal Communication Promotions and contracts Employment messages Intellectual property Financial reporting Defamation Transparency Copyright © 2012 Pearson Education Chapter 1 - 41
Summary of Discussion Copyright © 2012 Pearson Education Chapter 1 - 42
Chapter 1 Achieving Success Through Effective Business Communication Copyright © 2012 Pearson Education Chapter 1 - 43
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Printed in the United States of America. Copyright © 2012 Pearson Education Chapter 1 - 44
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