Channel 5 News Attribution Theory Click to Coco

Channel 5 News Attribution Theory Click to Coco Mc. Natt edit Master subtitle style

About me � Coco Mc. Natt � Major: Speech Communication and Journalism � Study Buddy: Stephanie Miles � Summer plans- Interning at Channel 5, working at an ice cream shop � FUN FACT: I am double jointed.

Objectives � Better understanding of how news is being offered to us � Understand the effects the transformation has on news organizations

Preview � Introduction to Channel 5 � Introduction to theory � Organizational problem � Solution � Implementation � Summarize � Questions

Channel 5 News � Slogan: “Straight to the Point” � Founded: February 9, 1948 � Owner: Hearst Television � Call letters mean? � Did you know? – first Cincinnati Reds was broadcast in 1947 on W 8 XCT, which in February 1948 became WLWT-TV

Attribution theory �Fritz Heider, Bernard Weiner �“How individuals interpret events and how these interpretations relate to their subsequent behavior” ◦ Shift to media �Used to explain the difference in motivation between high and low achievers ◦ Maintain employees

Organizational Problem � Worldwide problem – transformation of news to the internet � Channel 5 – competition in Cincinnati ◦ Low on-air newscast ratings �Failure to air in high definition ◦ Maintaining employees �Lack of stability among anchors and meteorologists �Where’s the motivation?

Solution using theory � Competition ◦ Interpreting events- ethically �Can either boast or hurt ratings ◦ Need to get their hands on something that no other stations have � The Cleveland Plain Dealers – Joanna Connors � Motivation ◦ Implement reward system- long term

Implementation � Competition ◦ ◦ Survey the community on what they want to hear Focus on targeting a younger audience Look to news rooms across the country Look to interns � Motivation ◦ ◦ Offer incentives Recognize high achievers � Why are these the best solutions?

Summary � Introduced to Channel 5 News � Quick overview of Attribution theory � Organizational Problem � Possible solutions � How solutions can be implemented

Final thought I would not know how I am supposed to feel about many stories if not for the fact that the TV news personalities make sad faces for sad stories and happy faces for happy stories. -Dave Barry

Questions? ? ?