CHANNEL 4 NATIONAL MEDIA OVERVIEW Channel 4 is

CHANNEL 4 NATIONAL MEDIA

OVERVIEW • Channel 4 is a UK based television broadcasting company who make their own content and air other companies content. • The company was started In the early 1980's and currently has 5 channels altogether including More 4, E 4, 4 seven and film four. • Following other broadcasting companies channel 4 has its own online web player filled with their content for viewers to catch up on the shows they have

SECTOR • Channel 4 remains part of the television sector as It produces content that is made for a television audience. • Channel 4 also has its own film channel called film 4 so it could be argued that they are in the film business as they are making and producing films.

STRUCTURE AND OWNERSHIP • Channel 4 is a publicly owned broadcasting company which means that any content that they produce must be first of all run through by Ofcom. • Content coming from a publicly owned company usually opens the opportunity for it to be good content as it is checked by Ofcom • Channel 4's main focus is to produce news content and entertainment content for their 5 channels.

SOURCES OF INCOME • Channel 4 mainly bases their income from their advertising on their five channels. • Channel 4 also has their online web service 4 od used for catching up on their latest products this also uses advertisements. • They also make money by selling their original shows to other companies such as Netflix. Their original successful shows such as Skins and Shameless can both be found on Netflix and Sky boxsets.

PRODUCT DIVERSITY • Channel 4 focuses mainly on producing entertainment products for television viewing. • Game shows like 8 out of 10 cats were made and produced by channel 4 this is a comedy based entertainment program. They have also produced documentaries like The secret life of 5 year olds and the supervet. • It can be definetly said that channel 4 makes content for a range of people meaning that they really have made a programme that suits your average person.

COMPETITORS • Channel 4 has very big competitors like the BBC and ITV. • These companies are all in the same market producing content for a wide UK based audience. • The BBC have made popular programs like call the midwife and Doctor Who and ITV have made hit television programs like Downtown Abbey. • The only thing that these companies is a film viewing channel dedicated to only film viewing which channel 4 does have.

RATING AS A CAREER CHOICE • I would give channel 4 a very high rating as a career choice. Channel 4 have made some of my all time favorite programs that I have loved and enjoyed. • I feel as though I could really apply my knowledge and skills with channel 4.