Changing World Changing Priorities Enabling a Geospatial World

Changing World - Changing Priorities: Enabling a Geospatial World Ben Semmes, Group Operating Officer

We live in a world rich with spatially relevant data 7 Bn people now live in 1. 8 Bn households 5. 9 Bn Mobile Subscriptions 700 m tonnes of rice per year in 160 m hectares 1. 2 Bn mobile-broadband users 220 m cases of Malaria a year 8 Trillion txt messages last year 340 m tweets sent per day 3 m foursquare check-ins per day 10 m crimes reported in USA in 2011 1 Bn cars using 30 m km of roads 1. 5 Bn leisure trips by US Citizens in 2011 250 m photos added to Facebook per day 1. 3 Trillion ads served by Facebook in 2011 160 Bn items of mail in USA last year 6 Bn tonnes of coal mined each year 4 Bn square metres of new building per year 73 m smart meters shipped in 2011 $28 Bn: cost of 1691 US tornadoes in 2011

And an increasing demand for answers If I improve the street lighting at this intersection, will it reduce accidents? Where did I leave my i. Pad? How do I attract passing trade into my coffee shop? Where should we open our next store? How will the proposed stadium impact traffic flows? How do we route the pipeline to avoid ecological damage? How can we offer Pay. As. You. Go car insurance? Where’s the nearest Zip. Car to use? Can you tell me about that building across the street? How do I modify the user’s experience to fit this situation? How is this new flu variant spreading? Why are these cell subscribers churning when others are happy? What’s the catchment area for the public library? Where’s the best place to station the paramedics on game nights? Which billboards are positioned to be seen by our ideal prospects? If the drought persists, how reduced will the harvest be? Can you fix this pothole outside How do we get the my house? community to support our regeneration vision? How do I optimize today’s delivery Which bar are routes? my friends in Is this the same pothole tonight? that was reported yesterday? Can I buy this TV cheaper in a nearby store? Which households should I mail with our introductory offer? What is the right insurance risk premium for this property? Will our hurricane How safe am I evacuation plan be here? effective? Is there a connection between these recent fraud attempts?

Enabled by the convergence of innovation

Where spatial information provides the context Spatial context enhances understanding Insights can be gained from visualizing: • Natural and Built Environment • Impact and Magnitude • Distribution • Connections and Patterns … to drive actionable intelligence

Convergence for smarter city planning Transport Vision for 2015 Spatial context enables • Citizen collaboration • Greater understanding • Less rework • Faster approval • Reduced timelines

Convergence for a smarter customer experience Geodemographic data used to determine the best offer to make to each customer Email includes a QR coupon and option to set a geo-reminder Customer alerted when near to the installation center Offer provides directions to the installation center On arrival, customer checks-in and sees localized content, and can share the experience with friends

Thank You ben. semmes@pb. com