Change Process Communication Plan Laura Mc Clafferty AET

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Change Process Communication Plan Laura Mc. Clafferty AET/ 560 June 11, 2018 Professor Howell

Change Process Communication Plan Laura Mc. Clafferty AET/ 560 June 11, 2018 Professor Howell

Introduction “Your communication plan is the glue that connects your organization’s goals and mission

Introduction “Your communication plan is the glue that connects your organization’s goals and mission to your audience. Invest the same energy into a communication strategy as you invest into other core components of the daily work, and you will build a mission-driven organization that lasts, connects, and thrives, ” (Merz, 2016).

Objectives Create Commitment Align Stakeholders Reduce Resistance Increase Understanding Note structural and job changes

Objectives Create Commitment Align Stakeholders Reduce Resistance Increase Understanding Note structural and job changes Keep people informed

Target Audience Executives Shareholders Employees Additional stakeholders

Target Audience Executives Shareholders Employees Additional stakeholders

Procedures For Sharing Or Distributing The Communication Plan Face-to-Face Video Conferencing Memos Emails Managerial

Procedures For Sharing Or Distributing The Communication Plan Face-to-Face Video Conferencing Memos Emails Managerial Communication Social Media

Communication Frequency and Modalities Videos Power. Point Emails Social Medias Continued Engagement

Communication Frequency and Modalities Videos Power. Point Emails Social Medias Continued Engagement

Evaluation Surveys Interviews Feedback Polling After-action Reviews

Evaluation Surveys Interviews Feedback Polling After-action Reviews

Initial Communication Surmounting Debt Decreased Sales and Revenue Lost Customers Closed Stores Decreasing Stock

Initial Communication Surmounting Debt Decreased Sales and Revenue Lost Customers Closed Stores Decreasing Stock Prices

Conclusion “Success cannot come from standstill men. Methods change and men must change with

Conclusion “Success cannot come from standstill men. Methods change and men must change with them. ” – James Cash Penney

References Cawsey, T. F. , Deszca, G. , & Ingols, C. (2016). Organizational change:

References Cawsey, T. F. , Deszca, G. , & Ingols, C. (2016). Organizational change: An action-oriented toolkit (3 rd ed. ). Thousand Oaks, CA: Sage CNNMoney. (2014, November 19). Retrieved June 05, 2018, from https: //www. youtube. com/watch? v=KVXKNMG 5 te. A Image. ND. Retrieved from: http: //orangesquare. com/communication-plans-why-theyre-key-to-your-organizations-success/ Image. ND. Retrieved from: https: //gcs. civilservice. gov. uk/wp-content/uploads/2016/05/gov-comms-plan-2016 -17. pdf Image. ND. Retrieved from: http: //jobs. jcp. com/pages/college-internship Image. ND. Retrieved from: http: //www. change-management. com/pilot-webinar 1/elearning/prosci-process/process-ph 3. htm Isidore, C. (2017, October 27). JCPenney warns: Losses are growing. Retrieved from http: //money. cnn. com/2017/10/27/news/companies/jcpenneylosses/index. html Loeb, W. (2018, January 19). With A Flawed Strategy, J. C. Penney's Future Is Uncertain. Retrieved from https: //www. forbes. com/sites/walterloeb/2018/01/18/j-c-penney-strategy-is-flawed-future-uncertain/#5 adeab 8552 a 1 Merz, K. (2017, July 31). Kristine Merz. Retrieved from http: //orangesquare. com/communication-plans-why-theyre-key-to-your-organizations-success/ Penney, J. C. (ND) Quote. Retrieved from: https: //succeedfeed. com/43 -great-james-cash-penney-quotes/