CHANGE MANAGEMENT The Kurt Lewins theory Why change
- Slides: 7
CHANGE MANAGEMENT The Kurt Lewin’s theory
Why change? Improve Company Image Respond to Environment To tackle Competition Be the Best in Business
Driving Forces >>>Field Forces<<< Current State Driving Forces Restraining Forces Customer want new product Loss of staff overtime Improve speed of production Staff frightened of new technology Desire d State Restraining Forces D 1 R 1 D 2 R 2 D 3 R 3 D 4 Raise volumes output Control rising maintenance cost Plan: Upgrade Factory with new manufacturing equipment Environmental impact of new technology Cost Driving Forces Restraining Forces Disruption
Kurt Lewin’s Model of Change Unfreeze • Ensure that employees are ready for change Change • Execute the intended change Refreeze • Ensure that the change becomes permanent
How can it be executed effectively Define the change you want to see Brainstorm or mind map the Driving Forces and the Restraining Forces Evaluate the Forces Review the Forces Strategise Proritise action steps change
Limitations of theory n n Its difficult to freeze a planned change in the system Its relevant to incremental and isolated changes and ignores the transformational and radical changes It ignores the role of power and politics in an organisation It is seen as a top - down, management driven approach and ignores situations regarding bottom - up change
Thank You!
