CHALLENGING COMMUNITY COLLEGE ALCOHOL USE SEVEN RESEARCHBASED PRINCIPLES

CHALLENGING COMMUNITY COLLEGE ALCOHOL USE

SEVEN RESEARCH-BASED PRINCIPLES & PROCESSES FOR EFFECTIVE ALCOHOL PROBLEM PREVENTION 1. 2. 3. 4. 5. 6. 7. Exercise Leadership Build Collaborations Choose Evidence-based Programs Use a Strategic Planning Process Evaluate Program Work Toward Sustainability Take the Long View

EXERCISE LEADERSHIP & BUILD COLLABORATIONS Identified college administration’s expectations for AOD prevention Clarified role for Director of Student Health Services Defined budget, personnel, and services Formed Campus-Community Coalition Defined Coalition vision, mission, goal

BUILT COLLABORATIONS TO HELP EACH OTHER IMPLEMENT EVIDENCE-BASED PROGRAMS Early Intervention for Student code of conduct violators Promotion of Positive Young Adult Behaviors (Social Norm Campaign) Alcohol Availability & Penalties for Under-age Use -

SHARE CAMPUS & COMMUNITY DATA Three Health Impediments to Learning at FLCC

2001 National College Health Assessment Survey 37% 3% of students reported heavy, episodic drinking* higher rate than reference group *five or more drinks in a sitting over the last two weeks

Perception vs Reported Student Use Last Time Partied/Socialized* PERCEPTION 7. 55 DRINKS REPORTED 5. 4 DRINKS

Consequences Experienced if Drank Alcohol Within Last School Year Consequence Did something later regretted Forgot where they were or what they did Had unprotected sex Physically injured self Physically injured another person Been involved in a fight 2001 27. 2% 22. 4% 16. 7% 13. 1% 6. 4% 9. 6%

INDICATORS FOR MEASURING ENVIRONMENTAL CHANGE INDICATOR 2001 -2002 Establishments non-compliant in serving alcohol to minors during under-age purchase stings 20% stores Drug Violations in or on a non-campus building or property 1. 6/1000* Unlawful possession of alcohol or other drugs 6. 4/1000* *Rates are based on the unduplicated FLCC head count, excluding Gemini students, for academic year.

CHOSE EVIDENCE-BASED PROGRAMS TO: § § Reduce risk factors for problem behaviors: students’ perceived pressure to drink heavily early initiation of alcohol/drug use availability of alcohol/drugs Increase or enhance protective factors promoting expectations and opportunities for pro -social involvement firm and clear rule enforcement of the underage drinking laws consistent norms and standards for behavior

USE A STRATEGIC PLANNING PROCESS COLLEGE VISION: FLCC EMPOWERS OUR STUDENTS AND PROVIDES ENRICHING LIFE EXPERIENCES WITH A FOCUS ON HEALTH & LIFETIME WELLNESS STRATEGIC GOAL: COMMUNITY VALUE TO INCREASE THE COLLEGE’S CULTURAL AND ECONOMIC IMPACT ON THE SERVICE AREA

Measurable Outcome 1: The Division will seek opportunities to connect/collaborate with community stakeholders Action Steps: The FLCC Campus-Community Coalition will be viewed as a community resource for mitigating negative drug and alcohol behaviors of youth and young adults. Based on responses to college surveys. Student Health Services, Campus Safety & Judicial Affairs, directors, peer health educators, and 1 other employee will participate in implement Coalition strategies. The Coalition will host at least 2 community events. [KL]

GOAL: Reduce the rate of 18 -25 year old students engaged in high risk drinking during the past two weeks to less than 20% by the end of the 2011 academic year. Objectives: 1) Correct 18 -25 year old student misperceptions, reinforce norms and personal protective behaviors for alcohol use based on the National College Health Assessment (college population-based data) using the CCAA social norms campaign (SNM) and 2) Create an atmosphere of deterrence for underage alcohol use through increased publicity and enforcement of laws regarding underage alcohol use and consistent enforcement of disciplinary actions associated with policy violations.

Evidence of Successful Strategies Applied to College*Environments 3 -in-1 Framework FLCC Campus-Community Coalition Strategies 1: Effective among college students: Brief alcohol/drug screening & intervention (BASIC) Individuals, including At -Risk and Dependent Drinkers Student Population as Whole Community Strategy Yes No No Combining cognitivebehavioral skills with norms clarification & motivational enhancement intervention Offering brief motivational enhancement interventions in student health centers and emergency rooms Challenging alcohol expectancies

FLCC Campus-Community Coalition Strategies Level of Operation Strategy Individuals, including At. Risk and Dependent Drinkers Student Population as Whole Community Increased enforcement of minimum drinking age laws No Yes No Implementation, increased publicity, and enforcement of other laws to reduce alcoholimpaired driving No Yes Responsible beverage service policies in social & commercial settings No Yes The formation of a campus/community coalition No Yes 3. Promising: College policy-no alcohol served without permission of the President; College Suites Alcohol-free Adopting campus-based policies to reduce highrisk use (e. g. , reinstating Friday classes, eliminating keg parties, establishing alcohol-free activities & dorms) No Yes No Social Host Law screen scenes/letters Increasing publicity about enforcement of underage No drinking laws/eliminating "mixed” messages Yes 2: Effective with general populations: Sheriff compliance checks for retail stores/bars & DWI stings FAIR Server training on campus Coalition active since 2002 No Yes

FLCC Campus. Community Coalition Strategies Level of Operation Strategy Individuals, including At-Risk and Dependent Drinkers 2. Promising Social Norm Campaigns ongoing targeting young adults, FLCC women and athletes Associate VP of Student Affairs presents to parents at new student Conducting marketing campaigns to correct student misperceptions about alcohol use on campus Informing new students and parents about alcohol policies and penalties Student Population as Whole Community No Yes Yes No

EVALUATION & REVISION Work Toward Sustainability Take the Long View

INDICATORS FOR MEASURING ENVIRONMENTAL CHANGE INDICATOR 2007 -2008* 2008 -2009* Establishments non-compliant in serving alcohol to minors during under-age purchase stings 40% stores 40 -90% Unlawful possession of alcohol 37. 7/1000* or other drugs *Rates since advent of College Suites 31/1000

55% of 18 to 25 year old FLCC students received information on the correct 18 -25 year old alcohol and other drug (AOD) norms, and there was a 10% decline in reported misperceptions of these norms. The reported number of times FLCC students reported consuming five or more drinks in a sitting decreased from 35% in Spring 2005 to 33. 5% in Spring 2009, while increasing nationally.

A significantly smaller percentage of FLCC student drinkers as compared to the 2008 Reference group reported they did something later regretted. Fewer FLCC students reported being injured and having alcohol impacting academics.

Rise in physical harm & risk reported among first year females between 2005 and 2009 was of concern. Revised message to reinforce student protective behavior: