Ch 2 Marketing Information System Information Technology By

Ch 2 Marketing Information System Information Technology By Aj-Kulachatr Chatrakul Na Ayudhaya Marketing Department Business Administration Faculty MK 315 Kulachatrakul Na Ayudhya 1

Marketing Information System Information Technology ; IT Chapter Outline • Information Technology • Computer • Data Communication and Computer Network – – – Telecommunication systems Type of signal Transmission channel Transmission speed Data communication topology New service provider and Broadband Tech. MK 315 Kulachatrakul Na Ayudhya 2

Marketing Information System Information Technology ; IT Non Information Technology Information System Use Information Technology MK 315 Kulachatrakul Na Ayudhya 3

Marketing Information System Information Technology : IT 2 C’s • Computer • Communication An enabling tool for developing information systems • IT as a competitive advantage • IT as a competitive necessity MK 315 Kulachatrakul Na Ayudhya ������� 4 MKIS ��.

Marketing Information System Information Technology : IT All aspects of technology that encompass the acquisition, creation, storage, display, exchange, management and dissemination of vocal, pictorial, textual and numerical information by a combination of computing and telecommunications MK 315 Kulachatrakul Na Ayudhya 5

Information Technology : IT Computer Hardware CPU Input Unit Central Processing Unit Output Unit Main Memory Secondary Storage Unit MK 315 Kulachatrakul Na Ayudhya � �� ������� MKIS ��. 6

Information Technology : IT Computer Software • System software • Operating system • Language translators • Utility programs • Application software • Programming languages • Package programs MK 315 Kulachatrakul Na Ayudhya 7

Information Technology : IT Data communications & Computer Networks • Telecommunications Systems – Communication of information by electronic means, usually over some distance – Analog Signal MK 315 Digital Signal Kulachatrakul Na Ayudhya 8

Information Technology : IT Telecommunications Systems MODEM = Modulation & DEModulation MK 315 Kulachatrakul Na Ayudhya 9

Information Technology : IT Type of Signals : Analog/Digital MK 315 Kulachatrakul Na Ayudhya 11

Information Technology : IT Transmission Channel : • Wire Communication – – Twisted-pair wire Coaxial cable Unshield twisted pair ; UTP Fiber-optic cable • Wireless Communication – Microwave – Satellite – Cellular telephone – Bluetooth – Wireless LANKulachatrakul Na Ayudhya MK 315 12

Information Technology : IT Transmission Channel : Wireless Communication Global area networks Local area networks MK 315 Kulachatrakul Na Ayudhya 13

Information Technology : IT Transmission Channel : – Cellular telephone / Mobile Telephone – Global Systems for Mobile communication ; GSM Optical fiber MK 315 Mobile Transfer Exchange ; MTX Kulachatrakul Na Ayudhya Optical fiber 14

Information Technology : IT Transmission Channel : microwave – Remote distance : island , forest, suburb MK 315 Kulachatrakul Na Ayudhya 15

Information Technology : IT Transmission Speed : – Bit per second (BPS); Mbps , Gbps – Cycle or Hertz (Hz) – Bandwidth MK 315 Kulachatrakul Na Ayudhya 16

Information Technology : IT Data communication topology : – Topology ; Star , Bus , Ring , – Physical Distance; LAN , MAN , WAN – Intranet , Extranet and Internet Ring Star Bus MK 315 Kulachatrakul Na Ayudhya 17

Information Technology : IT Physical Distance; LAN , MAN , WAN Local Area Network ; LAN – – Narrow < 2000 feet link devices together in home or office Client /Server NOS ; Network Operating System - Novell Netware - MS 2000 server - IBM’s OS/2 WARP server MK 315 Kulachatrakul Na Ayudhya 18 :

Information Technology : IT Physical Distance; LAN , MAN , WAN Metropolitan - : Area Network ; MAN ������������ - Cable TV Wide Area Network ; WAN – Public Networks – Public Switching Telephone Networks; PSTN • Dial - Up , Leased Line Mobile networks Electric networks MK 315 Kulachatrakul Na Ayudhya 19

Information Technology : IT Intranet , Extranet and Internet MK 315 Kulachatrakul Na Ayudhya 20

Information Technology : IT Internet • Transmission Control Protocol / Internet Protocol ; TCP/IP • IP Address • Inter Network Information Center (Inter. NIC ( • Internet Address(. com , . net , etc( • World Wide Web (www ( MK 315 Kulachatrakul Na Ayudhya 21

Information Technology : IT Internet • • WWW E-Mail FTP Usenet IRC Vo. IP Internet. Fax Streaming audio&video MK 315 Kulachatrakul Na Ayudhya 22

Information Technology : IT New service provider and Broadband Technology • • • ISP (Internet Service Provider( Leased line services ATM (Asynchronous Transfer Mode( ISDN (Integrated Services Digital Networks( ADSL (Asynchronous Digital Subscriber Line( Gigabit Ethernet / 10 GE 3 G CDMA Wi. Max MK 315 Kulachatrakul Na Ayudhya 23

Information Technology : IT ADSL (Asynchronous Digital Subscriber Line( MK 315 Kulachatrakul Na Ayudhya 24

Information Technology : IT Gigabit Ethernet / 10 GE MK 315 Kulachatrakul Na Ayudhya 25

3 G / CDMA / Wi. Max Why 3 G? • Better Voice Quality • High Speed Wireless Internet • Real-time Multimedia • Speed is up to 384 kbps and more MK 315 Kulachatrakul Na Ayudhya 26

What is CDMA ? Code Division Multiple Access MK 315 Kulachatrakul Na Ayudhya 28

http: //www. CATCDMA. com Scoop CDMA MK 315 Kulachatrakul Na Ayudhya 30

IEEE 802. 16 MK 315 Kulachatrakul Na Ayudhya 31

�������� Wi. MAX ��� 3 G • 3 G �������������� ����������� ������� Reference ���� http: //3 g. siamphone. com http: //www. gotomanager. com/news/printnews. aspx? id=58800 �������������� http: //micro. se-ed. com/content/mc 234/Mc 234_090. asp ��������� • ����� Wi. MAX ������� MK 315 Kulachatrakul Na � Ayudhya 32

End of Chapter Q&A Any Ask of Question? I will Answer you MK 315 Kulachatrakul Na Ayudhya 33