Ch 1 Introduction to Information System Conceptual and

Ch 1 Introduction to Information System Conceptual and Implement Marketing Information System By Aj-Kulachatr Chatrakul Na Ayudhaya Marketing Department Business Administration Faculty MK 315 Kulachatr C. Na Ayudhya

Marketing Information System : MKIS Information System : Agenda • Information Systems and Information Technology • Meaning of Information Systems • Business system and Value chain • Type of Information Systems – Organization-level Information System – Functional Information System – Support Provided Information System • Organization Level of Management • Information System Resources MK 315 Kulachatr C. Na Ayudhya 2

Marketing Information System : MKIS Information System Concept : past What is information ? MK 315 ภาพเขยนสกอนประวตศาสตร จ. อบลราชธาน Kulachatr C. Na Ayudhya ผาแตม 3

Marketing Information System : MKIS Information System Concept : past MK 315 ภาพเขยนสกอนประวตศาสตร จ. เชยงใหม Kulachatr C. Na Ayudhya ออบหลวง 4

Information System Concept : in the past MK 315 Kulachatr C. Na Ayudhya 5

Marketing Information System : MKIS Information System Concept : Now Industrial Age Information Age Machines Computers& Information Systems ������� MKIS Kulachatr C. Na Ayudhya ��. MK 315 8

Marketing Information System : MKIS Information System : IS )Laudon and Laudon( MK 315 Kulachatr C. Na Ayudhya 9

Marketing Information System : MKIS Information System : IS • Interrelated components working together to collect, capture, process, store, disseminate information to support decision making and the managerial functions of planning, organizing, coordinating, controlling, and communicating in an organization )Laudon and Laudon( • Computer Based Information System : CBIS MK 315 Kulachatr C. Na Ayudhya 10

Marketing Information System : MKIS Computer Based Information System ; CBIS What’s CBIS? • Computer-Based Information System • An information system that uses computer technology to perform some or all of its intended tasks • CBIS includes hardware, software, database, network, procedures, people, purpose, and social context • CBIS can be classified by organizational levels, functional areas, and support provided MK 315 Kulachatr C. Na Ayudhya 11

System Concept Each subsystem can be viewed as another system; and consists of its own subsystems AC FN MK A MFG HR C MK 315 D Kulachatr C. Na Ayudhya Interaction and inter-linkage among the subsystems to achieve organizational goal Achieve B An organization as a system Consists of multi-functional Internal subsystems Direct External ������� MKIS ��. System boundary Each subsystem has its departmental 12 goal

Support Activities Marketing Information System : MKIS Value Chain Model ; M. E. Porter’s Firm Infrastructure Human Resource Management Technical Development Profit Margin Primary Activities Procurement Inbound Logistics MK 315 Outbound Marketing Operations Logistics &Sales Kulachatr C. Na Ayudhya Customer Services )Porter( 13

Marketing Information System : MKIS IT for Supply Chain MK 315 Kulachatr C. Na Ayudhya 14

Marketing Information System : MKIS Information subsystem in the firm • Logistics Information System • Manufacturing Information System • Marketing Information System • Customer services Information System • Management Information System • Financial Information System • Accounting Information System • Human resource Information System • Research&Development Information System • Procurement & Purchasing Information System (e-Procurement( MK 315 Kulachatr C. Na Ayudhya 15

เรยนตอสปดาหห นา MK 315 Kulachatr C. Na Ayudhya

Marketing Information System : MKIS Computer Based Information System ; CBIS can be classified by • organizational levels • functional areas • support provided MK 315 Kulachatr C. Na Ayudhya 17

Computer Based Information System ; CBIS organizational levels of CBIS • Personal-level Information System(PIS( A stand-alone PC A mini/mainframe-based system A networked PCs system • • Workgroup Information System (WIS( Departmental Information System (DIS( Organizational Information System (OIS( Inter-organizational Information System (IOIS( MK 315 ������� Kulachatr C. Na Ayudhya 18

Computer Based Information System ; CBIS Functional Area of CBIS F F F Accounting Information System (AIS( Financial Information System (FNIS( Marketing Information System (MKIS( Human Resource Information System(HRIS( Manufacturing Information System(MFIS( Management Information System (MIS) MK 315 Kulachatr C. Na Ayudhya 19

Computer Based Information System ; CBIS Functional Area of CBIS Executive MIS MK 315 HRIS AIS Kulachatr C. Na Ayudhya. FNIS MFIS 20

Computer Based Information System ; CBIS support provided by CBIS F Transaction Processing System (TPS( Supports activities central to the mission F Office Automation System (OAS ( Supports office workers F Knowledge Work System (KWS( Supports knowledge workers F Expert System (ES( Provides intelligence to managers MK 315 Kulachatr C. Na Ayudhya 21

Computer Based Information System ; CBIS support provided by CBIS F Management Information System (MIS( Supports operational managers F Decision Support System (DSS( Supports managers and analysts F Executive Support System (ESS) or Executive Information System (EIS)or Strategic Information System (SIS( Supports executives MK 315 Kulachatr C. Na Ayudhya 22

Executives EIS ES Customized Information DSS MIS KWS TPS OAS Operations • Unstructured decisions • Summary reports • Ad-hoc queries • Environmental data • Structured decisions • Detailed reports ������� • Fixed format / periodic MKISMK 315 ��. Kulachatr C. data Na Ayudhya • Internal reports 23

ES DSS . 1 Organizational Levels MIS KWS OIS )MIS( DIS ��� MK 315 AIS WIS TPS OAS FNIS MKIS HRIS MFIS Kulachatr C. Na Ayudhya . 3 Support Provided EIS I-OIS . 2 Functional Areas PIS 24

Marketing Information System : MKIS Vertical integration MKIS Challenge Horizontal integration M K I S m u s t b e integrated with other functional i n f o r m a t i o n systems, a n d must b e linked across the organizational hierarchy to enable the free flow o f i n f o r m a t i o n ������� Kulachatr C. Na Ayudhya MK 315 25

Marketing Information System : MKIS Information System Resources • Hardware Resources – Machines – Media • Software Resources – Programs – Procedures • Data Resources – Databases – Model Bases – Knowledge Bases MK 315 Kulachatr C. Na Ayudhya 26

Marketing Information System : MKIS Information System Resources • People Resources –IS Specialists • System analysts (SA( • Programmers • Computer operators –End-users • Anyone else who uses IS )e. g. accountants, salespersons, customer service representatives, customers, managers( MK 315 Kulachatr C. Na Ayudhya 27

Marketing Information System : MKIS Information System ; Case study Case Study 1 “ HOG Auction Online in Singapore” Singapore Assignment : Answer this Question. 1 What technology are inside? . 2 Can internet help them? How to? . 3 Why this technology better than traditional System ? MK 315 Kulachatr C. Na Ayudhya 28