Cereal Box Design Design your Own Cereal Box

Cereal Box Design: Design your Own Cereal Box

Cereal Box Design: Look in most homes and you will find a box of cereal. Cereal is a unique product and has become an integral component of popular culture.

Cereal Box Design: But the actual cereal itself usually looks kind of GROSS! LIKE BARF with milk!

Cereal Box Design: Cereal manufacturers found out long ago that what they really sell is: Packaging .

Cereal Box Design: ● Your Job is to make your own Cereal package.

Goal • Your goal is to create a new design for a children’s cereal box. The company is tasking you with creating two potential new box designs that have the same volume as the original design but that are slightly different. You will have to use your knowledge of mathematics, art and design. In addition, use what you know about why consumers are attracted to certain products more than others to help you.

Audience • Your audience will be the company leaders as well as a few focus groups. First, you must tell company leaders about the re-designs you are proposing and the mathematics behind each. After this, your design must gain the approval of focus groups – one of children between the ages of 5 -10 and another of parents between the ages of 30 -45. The company plans to ask the focus groups to give feedback about whether they like the new designs.

Your Cereal Box Must Have: ● A Character or Mascot. ● It must be an original creation.

Your Cereal Box Must Have: ● No references to ANYONE – ● Living or Dead!

No Pictures! ● You can use reference images from the Internet …. BUT…. ● All your Artwork must be Unrecognizable from the original.

You Must Also Have: ● The Name of the Cereal ● A Tagline Like: “They’re Great!” ● A Description of the cereal ● Logo or Trademark ● Bar Code & Net Weight ● Call to Action: Free Offer - Toy or Gift ● Price & Nutritional Information

Start with a Sketch: Design Always Begins with Paper and Pencil

Start with a Sketch: Sketch your Character!

Final Product Examples All your work must be published on a single, publicly viewable web page along with your welcome message and the