CEO Quarterly SWP Workshop September 9 2019 Todays

CEO Quarterly SWP Workshop September 9, 2019

Today’s Update 1. Original Investments • Data and Research • Marketing • Career Pathways • Employment Readiness & Job Placement 2. New Investment • Strong Workforce Faculty Institute 2

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Accountability Outcomes Vision Goals 9+ CTE Units in a Year Funding Formula Student Success Strong Workforce Program x x x Completed Noncredit Workforce Milestone Transfer-Level Math & English in a Year x x Average Number of Units for Degree Earners x Completers/Completions Over 16 Units x x Transfers to Four-Year Institutions/UC and CSU x x Job in Field of Study x x x Median Annual Earnings x x Change in Earnings x x Living Wage Attainment College Promise Grants/Pell Grants/ Perkins Economically Disadvantaged x x x Data Sources: CO MIS, CO Transfer Bucket, EDD Unemployment Insurance data, CTE Outcomes Survey, Dept. of Apprenticeship Standards 44

DATA & RESEARCH 5

DATA & RESEARCH Number of requests for LMI (Reports Released by Year) Source: COE Data Request Form 63 64 2017 -18 2018 -19 31 25 Number of Requests for Labor Market Information 16 2014 -15 2015 -16 2016 -17 6

DATA & RESEARCH Number of People Exposed to Research Number who have Accessed COE Data, Report, and Research Source: COE Constant Contact 2 123 1 483 2017 -2018 -19 7

MARKETING 8

GOALS • Increase awareness of Career Education programs • Create a unified regional brand for Career Education • Increase Career Education enrollments by 1% 9

CAMPAIGN CREATIVE SOCIAL MOBILE FIRST WEBSITE DIGITAL VIDEO 10

MEASURING ROI WHAT We Measure 1. ADS TO CLICKS 2. CLICKS TO APPLY 3. APPLICATIONS TO ENROLL 4. ENROLLMENTS TO COMPLETIONS WHERE It Happens Career. Ed. org All Institution Websites CCCApply All Institutions HOW It Happens Referrals from Marketing Campaign Career. Ed. org and other sources Referrals from College Sites All Institutions (Student Retention, Success & Support, On-boarding) WHO Is Responsible Marketing Individuals Institutions All Institutions Marketing 11

ENROLLMENT DATA TOTALS (Data. Mart) CTE Course Enrollments between 2015 -16 to 2017 -18 Source: Data. Mart Number of Total CTE Enrollments 262 902 263 897 265 956 2015 -16 2016 -17 School Year (Fall to Summer Term) 2017 -18 12

GOOGLE ANALYTICS • Click to apply metrics • Participation from all institutions • Needs from institutions • Use Google Analytics to track/report activity • Report to Civilian on a monthly basis • Fall training sessions available for PIOs/Webmasters 13

NONCREDIT 14

CAREER PATHWAYS 15

CAREER PATHWAYS Number of CP Programs Recommended and Approved Source: California Regional Consortia CTE Program Recommendations & WDC Program Recommendations Number of Programs Recommended & Approved 196 14 21 18 2014 -2015 -2016 19 32 2016 -2017 -2018 22 New Programs Approved 44 37 2018 -2019 New Programs Recommended 16

CAREER PATHWAYS Number of Special Admit Students Enrolled Source: Data. Mart 15 760 12 938 9 833 2015 -16 2016 -17 School Year (Fall to Summer Term) Number of “Special Admit” Students 2017 -18 17

CAREER PATHWAYS Number of K-12 Pathways By Sector Number of K-12 Pathways by Sector for Districts in San Diego And Imperial Counties (Source: West. Ed Pathway Mapping 2019) Sector K-12 Pathways Across Districts Arts, Media, and Entertainment 99 Engineering and Architecture 58 Information and Communication Technologies 59 Health Sciences and Medical Technology 57 Agriculture and Natural Resources 36 Education, Child Development, Family Services 30 Hospitality, Tourism, and Recreation 28 Transportation 27 Building and Construction Trades 22 Business and Finance 20 Manufacturing and Product Development 18 Public Services 13 Fashion and Interior Design 10 Marketing, Sales, and Services 7 Energy, Environment, and Utilities 1 Grand Total 485 18

EMPLOYMENT READINESS & JOB PLACEMENT 19

EMPLOYMENT READINESS & JOB PLACEMENT Career Development Activities Career Development Opportunities (Students Served) Source: Multiple college-level sources reported *2018 -19 are preliminary estimates 18 475 15 414 • • • Career assessments Career research Workplace orientation Resume building Interview training Linked. In profile development 9 513 9 957 2015 -16 2016 -17 2017 -18 2018 -19* 20

EMPLOYMENT READINESS & JOB PLACEMENT Work-based Learning Opportunities (Students Served) Source: Multiple college-level sources reported *2018 -19 are preliminary estimates 13 564 11 729 5 002 5 277 2015 -16 2016 -17 Work-based Learning Activities • • 2017 -18 Informational interviewing Industry speakers Job shadowing Service learning Workplace tours Career fairs Internships Clinical experiences 2018 -19* 21

EMPLOYMENT READINESS & JOB PLACEMENT Work Experience Course Enrollments Source: Data. Mart – TOP 6 Code 493200 Number of Students Exposed to Work Experience 775 605 509 2015 -16 2016 -17 School Year (Fall to Summer Term) 2017 -18 22

EMPLOYMENT READINESS & JOB PLACEMENT CTE Degrees and Certificates Awarded by Type 2015 -16 to 2017 -18 Source: Data. Mart 3 747 2 874 2 823 3 034 2 795 2 767 1 291 AA/AS 1 571 1 905 2015 -16 AAT/AST 1 671 1 487 1 405 2016 -17 Certificate < 302017 -18 units CTE Degrees and Certificates Awarded Certificate 30 units and more Type of Degree Awarded 23

STRONG WORKFORCE FACULTY INSTITUTE: RETENTION & SUCCESS

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THE PURPOSE OF THE INVESTMENT • Examine enrollment to completion: • Retention and success at the course level • Classroom practices • Retention and success of disproportionately impacted populations • Target local resources and redesign practices 26

A PROFESSIONAL LEARNING OPPORTUNITY FOR FACULTY SWP Institute participants will: • Attend 2 in-person professional learning events • February 28, 2020 • Fall 2020 • Engage in an investigative project • Develop an action plan for the classroom • Receive a $2, 000 stipend • Min 20, max 25 faculty per college 27

AN INVESTMENT IN RESEARCH • Funding will be available through a Request for Applications (RFA) to support and build the research capacity at each campus • $250 K over a period of 3 years • Sep 23, 2019: RFA released • Nov 22, 2019: RFA responses due • Dec 2019 – Jan 2020: Researchers prepare for SWP Institute 28

PROGRESS SO FAR… • Presented concept for feedback • 16 project team members • 19 advisory group members with representation from each institution • Questions for investigative project completed • RFA draft in process • Orientation for prospective participants scheduled 29

THANK YOU