Central Eastern European WINE NETWORK Why wine an

Central & Eastern European WINE NETWORK

Why wine? • an important export-import commodity • tourist attraction • shares the history and soul of the region • stimulates discussion and better understanding

The Issue: • CE wine region needs better promotion CE wine region promotion and cooperation instruments in order to cooperation face modern challenges: competition, competition sustainability, etc. sustainability • With the increasing income in CEE income people become more aware of the wine culture, and need a comprehensive guide to the guide local producers.

The Task: • • • Promotion of local wine producers Promotion Support of sustainable production Support Cooperation of regions within and Cooperation outside the EU • Facilitation of tourism in CE Facilitation • Provision of extensive and trustworthy Provision information to consumers

The Idea: • Creating a ‘double network’: virtual ‘double network’ online community and a real geographic route that can be explored by tourists.

CEE WINE NETWORK Experts Vineyards Hotels Wineries Lovers Shops Cellars

The Website: Newsletter Interactive map of the route Members’ profiles Advertisements For producers Promotion Communication & cooperation Experience & know-how For consumers

The Route:

Timeline: 1. Establishing the network (5 months) - Creating the website, office - Collecting information - Establishing partnerships - Promotional programme - Applications 2. CE Wine Route (9 months) - Interactive map - Hospitalityclub-like site with profiles of participations 3. Cooperation with hotels and travel agencies (11 months) 4. Cooperation with certification authorities and certification authorities issuing ‘Green’, etc. certificates and membership cards (14 months) 5. Becoming self-sustainable (24 months) - Different composition of financial resources - Sponsored links, sponsorships, Gold memberships, etc. 6. Prospects for future: expansion to the Balcans, Ukraine, Russia, Caucasus, a chain of regional offices with shops promoting local products…

I II

Partners: HUNGARY • Budapest Wine Society: http: //www. bortarsasag. hu/en/ • http: //www. wineroute. hu/ CZECH REPUBLIC: • Czech Grape and Wine Producers http: //www. wineofczechrepublic. cz • Národní vinařské centrum: http: //www. vinarskecentrum. cz/ • Wine Fund of Czech Republic SLOVAKIA: • www. vinko. sk MOLDOVA: • http: //www. vinmoldova. md/eng/

Beneficiaries:

Sponsors, or How we get the EU money • EIB grants/loans, least privileged regions (7, 6 bil EUR!) http: //www. welcomeurope. com/default. asp? id=1110 • ERDF: !http: //ec. europa. eu/regional_policy/funds/ feder/index_en. htm • Further reference: – http: //www. interreg 4 c. net/first_call. html – http: //ec. europa. eu/grants/index_en. htm – http: //www. eufunds. bg/? cat=29

Stage 1 Source of Funding EU % of the total budget Resources 30000 100 Sponsors 0 0 Partners 0 0 TOTAL 30000 100 EU 16000 80 Stage 2 Sponsors 2000 10 Partners and own activities 2000 10 TOTAL 20000 100 EU 10000 50 Stage 3 Sponsors 2000 10 Partners and own activities 8000 40 TOTAL 20000 100 EU 7000 30, 4 Sponsors 2300 10 Partners and own activities 13700 59, 6 TOTAL 23000 100 Stage 4

Stage Items/Services Stage 1 Rent of premises Price, single item Number of items 500 Total cost 5 2500 Webpage design, updating 1000+5*200 2000 PR + marketing costs 1000+5*500 3500 Transportation 10000 Communication IT + office equipment Office materials 150 5 750 Fees for staff 950 8 7600 TOTAL Stage 2 Rent of premises Webpage design, updating PR + marketing costs 300 6000 5 500 1500 27850 4 2000 300+4*200 1100 4*500 2000 Transportation 6000 Communication 300 IT + office equipment 250 Office materials 200 4 800 Fees for staff 950 4 3800 TOTAL 17150 Stage 3 TOTAL <20000 Stage 4 TOTAL <23000 4 1200 250

Success indicators: • number of hits, profiles, memberships number • number of associated producers, number organizations, etc. • number of booked trips, member’s cards number purchased • economic indicators in individual regions (collecting info about Δ of profits on a monthly basis)

The team: Mateusz Białas Aleksey Kazarov Magdalena Kosova Oleh Myroshnichenko Oleksandr Shumskyy Elena Terzi THANK YOU!