Central Business District problems and solutions These icons

Central Business District problems and solutions These icons indicate that teacher’s notes or useful web addresses are available in the Notes Page. This icon indicates that the slide contains activities created in Flash. These activities are not editable. For more detailed instructions, see the Getting Started presentation. 1 of 22 © Boardworks Ltd 2005

Learning objectives What are the characteristics of the CBD? What are the problems of the CBD? What are the solutions? ~ Birmingham CBD 2 of 22 © Boardworks Ltd 2005

Characteristics of a traditional CBD? 3 of 22 © Boardworks Ltd 2005

Learning objectives What are the characteristics of the CBD? What are the problems of the CBD? What are the solutions? ~ Birmingham CBD 4 of 22 © Boardworks Ltd 2005

What are the problems of the CBD? • Many of the original advantages of the CBD have created problems. What are the problems, according to these people? 5 of 22 © Boardworks Ltd 2005

What are the problems of the CBD? The problems of the CBD are environmental, economic and social. Decide what type of problems these are. 6 of 22 © Boardworks Ltd 2005

Learning objectives What are the characteristics of the CBD? What are the problems of the CBD? What are the solutions? ~ Birmingham CBD 7 of 22 © Boardworks Ltd 2005

Birmingham, West Midlands In 1989 the Merry Hill out-of-town shopping centre opened. Birmingham’s CBD saw a decline in trade of 12% over the next 5 years. 8 of 22 Smaller towns with lower rates, more room for expansion and less congestion attracted offices away from the CBD. © Boardworks Ltd 2005

How is Birmingham’s CBD fighting back? • The City Centre is the cornerstone of the City Council's commitment to raise Birmingham's national and international profile. It is becoming a highly attractive and accessible place to visit and do business. Its reputation and influence as a major business, tourism and international meeting place continue to grow. 9 of 22 © Boardworks Ltd 2005

How is Birmingham’s CBD fighting back? • Birmingham City Council’s main priorities for the City • Centre are to: maintain and improve access to the City Centre by both public and private transport 10 of 22 © Boardworks Ltd 2005

How is Birmingham’s CBD fighting back? Birmingham City Council have asked your advertising agency to promote their newlook CBD! Once you have learnt about the projects on the following slides you will need to design and write your advertisement. It may be for a newspaper or for the television. 11 of 22 © Boardworks Ltd 2005

Regeneration schemes: New Street Birmingham City Council has implemented many regeneration schemes for its CBD. These include: New Street development The Bull Ring The Mail Box 12 of 22 © Boardworks Ltd 2005

What has been done on New Street? 13 of 22 © Boardworks Ltd 2005

Regeneration schemes: The Bull Ring Birmingham City Council has implemented many regeneration schemes for its CBD. These include: New Street development The Bull Ring The Mail Box 14 of 22 © Boardworks Ltd 2005

Bringing shops and shoppers back The Bull Ring is one of the oldest parts of Birmingham and has been a market site for over 800 years. The 1964 shopping centre was described by The Birmingham Post in 2003 as ‘a symbol of 60 s urban decay’. From the 1980 s, plans were made to rebuild the Bull Ring and in 2000 it was finally demolished. The largest retail regeneration project in Europe, costing £ 500 million, was put into action. The Bull Ring reopened in June 2003. 15 of 22 © Boardworks Ltd 2005

Bull Ring facts! Why do you think the City Council encouraged the building of a shopping centre within the CBD? What evidence is there for it being a success? Are there any disadvantages to the redevelopment of the Bull Ring? 16 of 22 © Boardworks Ltd 2005

Regeneration schemes: The Mail Box Birmingham City Council has implemented many regeneration schemes for its CBD. These include: New Street development The Bull Ring The Mail Box 17 of 22 © Boardworks Ltd 2005

What can be done with empty buildings? The Mail Box on Wharfside Street used to be Birmingham’s Royal Mail Sorting Office. Its shell has been retained and the inside redeveloped into a multi-use mall. 40 retail outlets, including Harvey Nichols and Emporio Armani Two hotels – Malmaison and Days Hotel Office space – it is the new HQ for BBC Birmingham. 200 ‘executive’ apartments. 18 of 22 © Boardworks Ltd 2005

CBD – Problems and Solutions 19 of 22 © Boardworks Ltd 2005

Examination question Study the photograph. In which part of a city was this photograph taken? Give two reasons for your answer. In recent years this area of a city has suffered problems. Using examples you have studied, explain how these problems have been managed. 20 of 22 © Boardworks Ltd 2005

Examination question In recent years the CBD has suffered problems. Using examples you have studied explain how these problems have been managed. 21 of 22 © Boardworks Ltd 2005

Key ideas The traditional characteristics of the CBD have created many problems. Problems are environmental, economic and social. The main problems have resulted from the movement of shops and offices to edge-of-town locations. Regeneration schemes aim to improve the environment, reuse buildings and brownfield sites, create employment and attract more visitors. Birmingham City Centre has several projects that are successful examples of regeneration. 22 of 22 © Boardworks Ltd 2005