Centers for Medicare Medicare CMS and Insure Kids

Centers for Medicare & Medicare (CMS) and Insure Kids Now (IKN): IKN Marketing and Outreach National Indian Health Board (NIHB) 28 th Annual Consumer Conference (ACC) September 28, 2011 Brian Smart Office of Communications Strategic Marketing Group

Presentation Topics Ø Update on IKN: Marketing Strategies and Outreach Tactics Ø The IKN Resources: What's for You Ø Understanding & Using Social Media: Ways to promote IKN 2

Update on IKN Ø Print, Radio and Television Ø Insure. Kids. Now. gov Ø Grant Update 3

Update on IKN Ø Print 4

Update on IKN Ø Radio and Television (Billy Mills) 5

Update on IKN Ø Radio and Television (Billy Mills) o Placement that specifically target American Indian/Alaska Native populations o Radio – aired 554 times and across 24 states from February to April (ND, OK, WY, OR, etc. ) o Television – aired 584 times across 7 states from March to May (ND, CA, NM, AK, etc. ) o Upcoming media schedules are set to coincide with conferences in AK, NM and OR (Sept, Oct, Nov) 6

Update on IKN Ø Insure. Kids. Now. gov o Since it’s launch in 2010 the site has received over half-amillion web hits and 2 million page views o Starting in 2012, a new marketing campaign will launch to promote the IKN program and IKN. gov website 7

Update on IKN Ø m. Insure. Kids. Now. gov o A mobile site for IKN with GPS location finder – coming this November 2011 8

Update on IKN Ø Grants o August 18, 2011 – Cycle II Outreach Grants were awarded: 39 two year grants were awarded in 23 states. o The grants focused on: • Using technology to facilitate enrollment and renewal • Retaining eligible children in coverage • Engaging schools in outreach, enrollment and renewal activities • Reaching children who are most likely to experience gaps in coverage • Ensuring eligible teens are enrolled and stay covered 9

Update on IKN Ø Grants: three of the grants focus specifically on the AI/AN demographic. o Southcentral Foundation – Alaska o Denver Indian Health Family Services – Colorado o South Dakota Dept of Social Services – South Dakota Ø LOOK OUT: Next round of AI/AN grants will take place in the Spring of 2012 10

The IKN Resources Ø Customizable Print Materials Ø Billy Mills Radio and TV PSA’s Ø Strategy Guides and Outreach Materials 11

The IKN Resources Ø Customizable Print Materials To customize materials, send an o Print Ads o Postcards o Event Flyers email to DMBC_Box@cms. hhs. gov with the subject line “Customize IKN Material - Request”. ALL MATERIALS AVAILABLE AT THE CMS BOOTH 12

The IKN Resources Ø Billy Mills PSA o A DVD copy of the TV spot is available at the CMS booth for distribution to local Indian Health Clinics 13

The IKN Resources Ø Strategy Guides and Outreach Materials o Various Guides and Outreach Strategies are available at Insure. Kids. Now. gov/professionals/outreach üSchool Based Outreach üCommunity Health Center Outreach üLocally Owned Business Outreach üGet Covered. Get in the Game. Strategy Guide o Webinars and Presentations are located at Insure. Kids. Now. gov/professionals/webinars 14

The IKN Resources Ø Strategy Guides and Outreach Materials o Specific AI/AN materials are available at the CMS booth üAlso, www. cms. gov/center/ir. asp host electronic documents that feature: - Tribal Health at CMS overview - Information on the Tribal Technical Advisory Group - CMS Regional Tribal Affairs staff contact information 15

Understanding & Using Social Media Ø CMS has multiple social media sites and resources we use to push out messages, notify people of events and even hear from our customers. Facebook. com/IKNGov You. Tube. com/CMSHHSGov linkedin. com/in/cmsgov Twitter. com/IKNGov Flickr. com/cmsgov 16

Understanding & Using Social Media Ø CMS uses our Twitter and Facebook accounts to push out information regarding news stories, videos and key events happening. 17

Understanding & Using Social Media IKN Social Media started in Spring of 2011 Ø IKN Facebook – 161 ‘likes’ or ‘friends’ Ø IKN Twitter Account – 987 followers with a total of 166 tweets sent out CHIP Outreach Tip: Distribute Medicaid/ CHIP materials at pediatricians’ offices in your area. Visit the IKN website for resources: http: //tinyurl. com/4 xwxtjy San Juan Basin Health in Colorado is helping to spread the word about Medicaid and Child Health Plan Plus: http: //tinyurl. com/3 ddhh 9 d 18

Understanding & Using Social Media Ø Some tips on Social Media – Mission and Purpose – Develop an Editorial Program – Draft a Social Media Brand/Style Guide – Serve Your Customers – Design Performance Metrics 19

Questions… 20