Celebrity Endorsements Understanding how advertisers use celebrities to
Celebrity Endorsements Understanding how advertisers use celebrities to sell products to target audiences.
Introduction. • Advertisers are always looking for new ways to appeal to their target audience. • One method that has been used for a long time is the use of celebrities to sell products. • Why do you think this is?
• Can you think of any celebrities that have been used to sell products? • Write down as many as you can, including the name of the star and the product they sell.
• Have a look at the following advertisements. • Think about the products being sold and the celebrities who have been paid to sell them. Why choose these celebrities? • Write down the celebrity and the product they are selling.
• Think about the products you saw. • Why were these celebrities used to sell them?
• Companies know that they can target certain consumers by using people they look up to. • The celebrities may never really use these products, but they can paid LOTS of money to make it look like they do. Beyonce earns a massive $4. 7 million with cosmetics giant L'Oreal for only ten days of work a year. (August 21, 2004)
Now, your task is to create your own celebrity-endorsed campaign. • Name your product and celebrity and explain why their image would suit your product. • You can Sketch a poster showing your celebrity selling your product.
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