CDMRm Elite Mini range extension MASTERColour CDMRm Elite

CDM-Rm Elite Mini range extension MASTERColour CDM-Rm Elite Mini 50 W/930 mini design and maximum sparkle … 2011 MASTERColour CDM-Rm Elite Mini 50 W/930

MASTERColour CDM-Rm Elite Mini 50 W/930 mini design and maximum sparkle… MASTERColour CDM Elite Crisp white sparkling light Excellent light quality Energy efficient, Long life Mini Reflector (50 mm) Open luminaire Easy to install and replace Up to 65% energy saving compared to halogen CDM-Rm Elite Mini 50 W will be an extension to the CDM-Rm range MASTERColour CDM-Rm Elite Mini 50 W/930 2

Key Applications… MASTERColour CDM-Rm Elite Mini 50 W/930 Ideal for use in Retail - Display lighting - Spot and track lighting - Down lighting …but also Mini flood lighting (Indoor/Outdoor) Lighting differentiation - Miniaturization with CDM white sparkling light - Highest performance in a 50 mm reflector lamp - Save up to 65% energy compared to Halogen - More light output than any 50 mm LED lamp available MASTERColour CDM-Rm Elite Mini 50 W/930 3

Value proposition… MASTERColour CDM-Rm Elite Mini 50 W/930 Ease of use… • easy solution for upgrading existing halogen luminaires • easy to install, easy to replace, easy to maintain • 3 different beam angles available Excellent light quality… • crisp white sparkling light • excellent merchandise representation CRI = 90 • high lumen output and high lumen maintenance Lowest cost of ownership… • long life and high lumen maintenance • energy efficient: save up to 65% energy versus Halogen • generates less heat: save on air conditioning costs MASTERColour CDM-Rm Elite Mini 50 W/930 4

Specifications for our CDM-Rm range CDM-Rm Mini 20 W/830 CDM-Rm Elite Mini 35 W/930 CDM-Rm Elite Mini 50 W/930 20 W 39 W 50 W 84 90 90 Color temperature (K) 3. 000 Intensity (Cd) 10 D 13. 500 20. 000 N/A Intensity (Cd) 25 D 4. 500 8. 500 11. 500 Intensity (Cd) 40 D 2. 100 4. 400 7. 000 Intensity (Cd) 60 D NA NA 3. 000 Maintenance 4. 000 h 85% 93% Maintenance 12. 000 h 75% 87% 15. 000 12. 000 Easy to fit from the front glass GX 10 Lamp wattage Color Rendering Index (CRI) Survival 50% (h) Lamp shape / adapting to halogen MR 16 fixtures Foot MASTERColour CDM-Rm Elite Mini 50 W/930 5

CDM-Rm Mini roadmap: Performance upgrades 2011 Jan Feb 2012 March April May June July Aug Sept Oct Nov Dec 20 W/830 (10⁰, 25 ⁰, 40 ⁰) 35 W/930 upgrade 35 W/930 (10⁰, 25 ⁰, 40 ⁰) 35 W/942 (15⁰, 25⁰, 40⁰) 35 W/942 upgrade In course 2012 50 W/930 (25⁰, 40⁰, 60⁰) MASTERColour CDM-Rm Elite Mini 50 W/930 6

MASTERColour CDM-Rm Elite Mini 50 W Comparison with other light sources Main differences (50 W replacement) Halogen 50 W LV Accentline Retail: General lighting, vertical planes/ shelves Retail: Short distance lighting, shelves, cabinets, small Accents Retail: vertical planes / shelves Hospitality: General lighting, Accents ~3400 lm 290 lm 700 -790 lm Luminous intensity (25 D) ~11. 500 cd ~1300 cd (@3000 K) ~2100 cd Lifetime (average) 12 k hours 40 k hours 3 k hours 55 W 7 W 55 W Efficacy 62 lm/w 41 lm/W 12 -14 lm/W CCT 3000 K 2700 K-4200 K 3000 K CRI 90 80 100 Possible to change lamps in future Not dimmable Dimmable Application Forwarded lumen (light output) Power consumption (incl. driver losses) Upgradability/ Serviceability Controls CDM-Rm 50 W Master. LED 7 W- MASTERColour CDM-Rm Elite Mini 50 W/930 7

Lamp & gear dimensional drawings… Max. Dimensions lamp (in mm) CDM-Rm Elite Mini 50 W/930 HID-PV m 50 W /S Dimensions gear (mm) A C C 1 D 59. 0 65. 4 60. 9 50. 7 HID-PV C 50 W /S HID-PV C 50 W /I A 1 A 2 B 1 B 2 C 1 C 2 D 1 HID-PV m Mini 50 /S CDM 97. 0 - 43. 3 - 30 26. 2 4. 2 HID-PV C 50 /S CDM 109. 6 98. 5 74. 4 63. 7 32. 2 - 4. 9 HID-PV C 50 /I CDM 188. 0 170. 0 83. 0 - 34. 5 - 4. 8 MASTERColour CDM-Rm Elite Mini 50 W/930

Logistics Info Naming 12 NC = GPC EOC QTY/box MASTERColour CDM-Rm Elite Mini 50 W/930 GX 10 MR 16 25 D 9281 932 05330 871829112090200 12 pcs MASTERColour CDM-Rm Elite Mini 50 W/930 GX 10 MR 16 40 D 9281 933 05330 871829112094000 MASTERColour CDM-Rm Elite Mini 50 W/930 GX 10 MR 16 60 D 9281 931 05330 871829112086500 HID-PV m Mini 50 /S CDM 220240 V 50/60 Hz 9137 0066 5966 872790111573100 12 pcs HID-PV C 50 /S CDM 220 -240 V 50/60 Hz 9137 0066 4966 872790093363500 12 pcs HID-PV C 50 /I CDM 220 -240 V 50/60 Hz 9137 0066 5166 872790093365900 12 pcs MASTERColour CDM-Rm Elite Mini 50 W/930 12 pcs 9

Easy Fit - explained MASTERColour CDM-Rm Elite Mini 50 W/930 10

Comparison Design Philips vs GE MR 16 GE design Philips design Lamp diameter is too wide for many MR 16 luminaire types MASTERColour CDM-Rm Elite Mini 50 W/930 11

Ring luminaires: lamp connection at the rim Spring hole Typical ring luminaire with spring MASTERColour CDM-Rm Elite Mini 50 W/930 detail 12

Comparison Philips and GE GE: lamp does not fit in luminaire: Spring hole is not accessible for the spring GE: for this luminaire the lamp bumps into the clamps of the luminaire causing a non-fit. Philips: lamp easily fits in luminaire Spring hole is freely accessible MASTERColour CDM-Rm Elite Mini 50 W/930 13

More questions? Please contact: Lamps: Arthur van der Wateren Product Marketing CDM Philips Lighting GBU HID Steenweg op Gierle 417 B-2300 Turnhout, Belgium office: +32 1440 7692 cell: +32 471 920361 email: arthur. van. der. wateren@philips. com MASTERColour CDM-Rm Elite Mini 50 W/930 14

MASTERColour CDM-Rm Elite Mini 50 W/930