Cd L Lingue e Comunicazione LEsame INGLESE 1
- Slides: 8
Cd. L Lingue e Comunicazione L’Esame INGLESE 1 – 60 ore semestre 1 -2 • La prova orale consiste in: 1 - Presentazione di 1 articolo in lingua inglese tratto da: Economist, National Geographic, Times, Guardian, Daily Telegraph, New York Times, Financial Times (anche le edizioni domenicali), ecc. Domande sul programma di teoria linguistica studiato nel I semestre, a partire dal testo che lo studente deve conoscere perfettamente (lessico, grammatica, sintassi, fonetica).
Cd. L Lingue e Comunicazione L’Esame INGLESE 1 – 60 ore semestre 1 -2 • 2 - Analisi di 2 pubblicità tratte da riviste anglosassoni con testo scritto in inglese (non solo slogan) che non siano quelle trattate in classe o nei testi in programma (consegnare 2 copie alla commissione esame al momento della prova); • Colloquio in lingua inglese sui temi affrontati nell'ambito delle lezioni sull’analisi del discoso e sul linguaggio pubblicitario. The final mark will take into consideration the results of both the practical and theoretical part.
Libri di testo e materiale didattico INGLESE 1 Reference texts: • Parte I: • D. Crystal. The Cambridge Encyclopedia of the English Language, Cambridge University Press, 1995 e successive edizioni (PARTE III). • L. Pinnavaia, Introduzione alla Linguistica Inglese, Roma: Carocci 2006 (Estratti); • G. Nelson. English an Essential Grammar. London: Routledge 2011 (2 nd edition) (Estratti); • Parte II: • Pennarola C. Nonsense in Advertising Editore LIGUORI EDITORE Anno 2009. • G. N. Leech. A Linguistic Study of Advertising in Great Britain. London: Longman 1966 (Estratti). • Teacher’s slides
The English Language (I semestre) Topics covered during the classes: 1 - Modern English and word formation: lexical innovation, internal and external processes, lexical borrowings. Morphology; inflectional morphology, derivational morphology (Fodde’s slides; Pinnavaia ch. 3, pp- 47 -54; Nelson ch. 5 pp. 123 -130; Cambridge Encyclopedia ch. 14). 2 - The stucture of the English sentence: word order. The sentence, types of sentence, sentence functions, sentence elements. (Fodde’s slides; Nelson: pp: 8 -28; L. Pinnavaia: pp. 59 -65; The Cambridge Encyclopedia: chapter 16). 3 - Complex sentences; The clause: clause elements. Subordinate clause types; Adjunct or adverbial clauses; connectors, fronting, cleft sentences. (Fodde’s slides; Nelson 97 -118; Pinnavaia 60 -66, The Cambridge Encyclopedia, ch. 16).
The English Language (I semestre) Topics covered during the classes: 4 - The phrase. Phrase types. The noun phrase: determiners, premodifiers; function. The verb phrase: function, aspect, mood. The adjective phrase: function of adjective phrase; prepositional and adverbial phrases, their function (Fodde’s slides; Nelsonpp. 7596; Pinnavaia 60 -62; The Cambridge Encyclopedia, ch. 16: 222 -226). 5 - The sounds of English: describing consonants and vowels; the IPA; the phonetic symbols, recognizing phonetic transcriptions. (Fodde’s slides; Pinnavaia 9 -27; The Cambridge Encyclopedia, ch. 17).
The Discourse of Written Advertising (II semestre) Topics covered during the classes: - The English language and advertising. How does advertising work? Layout of print advertising: definitions. (Fodde’s slides). - The visual code. The role of visuals in advertising; types of visuals (people, products, objects). Frame, gaze, Z-reading; given/new; ideal/real; framing. (Fodde’s slides, Pennarola ch. 2). - Jakobson’s functions and advertising. Factors and Functions. Examples. (Fodde’s slides)
The Discourse of Written Advertising (II semestre) Topics covered during the classes: - Barthes’s semeiotics and the rhetoric of visual images. Connotation and denotation. Icons, symbols and indexes. (Pennarola, ch. 2, Fodde’s slides) - Appeals and types of advertising. Presupposition, anchorage, relay. Advertising appeals. Nonsense. Products, Media, Audiences and Aims (Leech 57 -66). - Aims. Persuasive discourse: ethical, logical and emotional arguments (Fodde’s slides)
The Discourse of Written Advertising (II semestre) Topics covered during the classes: - Language variety and registers (Leech 67 -72). - Style of discourse (Fodde’s slides +Leech chapter 8). - Mode of discourse. Disjunctive and abbreviated grammar (Fodde’s slides + Leech Ch. 9). - Standard advertising language (Leech, Chapters 11 -22. Pennarola: Chapter 3) - Figures of speech-Rhetorical devices (Pennarola, ch. VI, Fodde’s slides) - ARMS (Attention-seeking devices, readability, memorability, selling power): Leech ch. 2, Fodde’s slides.
