CCC Capabilities OBJECTIVES Understand client Interest and Needs

CCC Capabilities

OBJECTIVES § § § Understand client Interest and Needs areas Discuss where CCC capabilities may match client needs Informal – Ask Questions!

CCC BACKGROUND § Founded in 1999 § Now has more than 45 senior consultants – Over 1000 years of expertise! § CCC consultants have previous Senior Level P&G background. § CCC consultants were previously “P&G Gurus” in all key business areas. § CCC tailors customized solutions to improve business performance for everyone from large Global Fortune 50 companies to smaller regional firms.

CCC CLIENTS Consumer Goods § § § Church & Dwight Coca Cola Hellenic Colgate Coors Dial Hallmark H. J. Heinz Holiday Homes Intuit Johnson & Johnson King & Prince Seafood § § § LCA Vision Novartis Pepsi. Co Pillsbury Playtex Procter & Gamble Remington Samsung Sturkey's Salad Dressing Time Warner Cable Valvoline

CCC CLIENTS Business to Business § § § § § Ashland Specialty Chemicals 3 V Chemical Castellini Celerant Consulting Church & Dwight Cin-Made Packaging Dow Chemical Fahrenheit Consulting Graham Packaging § § § § § Haney Packaging Messer Construction Michelman PPG Industries Respironics Southern Graphics Texaco Twin Rivers Technologies W. R. Grace

CCC CLIENTS Technical Financial § § § Irving Place Capital § KKR: Kohlberg, Kravis & Roberts § Richardson Financial Group § J. W. Childs § Elliott Management dba. DIRECT Forrester Research Hewlett Packard Keane, Inc. Natural Bridge Solution Non-Profit § § § Advertising Council Beech Acres Cancer Treatment Centers Cincinnati Chamber of Commerce Hamilton County Juvenile Courts Strive

GLOBAL PRESENCE Worldwide solutions, global expertise. NORTH AMERICA Boston, Mass. Chicago, Illinois Cincinnati, Ohio Baltimore, Maryland Columbus, Ohio Dallas, Texas Detroit, Michigan Lincoln, Nebraska Montreal, Canada Miami, Florida New York, New York Parsippany, New Jersey Pittsburgh, Penn. Princeton, New Jersey Quincy, Mass. Toronto, Canada EUROPE Bucharest, Romania Frankfort, Germany Istanbul, Turkey Kiev, Ukraine London, UK Madrid, Spain Moscow, Russia Nyon, Switzerland Paris, France Stockholm, Sweden Warsaw, Poland ASIA Beijing, China Chennai, India Delhi, India Ho Chi Minh, Vietnam Jakarta, Indonesia Seoul, Korea Singapore Sydney, Australia Taipei, Taiwan Thailand Wellington, New Zealand MID-EAST Dubai, UAE LATIN AMERICA Sao Paulo, Brazil Africa Johannesburg, South Africa

WHAT MAKES CCC UNIQUE? § Best and largest pool of former P&G expertise and knowledge available outside of P&G. § CCC consultants have true expertise--and expertise is more than just experience. § “Been There – Done That”! § CCC's Consulting experience/expertise can be transferred to client personnel--to accelerate their professional development. § CCC's expertise can be used to address strategic planning, longer range planning--or current executional issues. § CCC can supplement or lead “Special Projects” – where internal client resources may be scarce. § Global Expertise § We offer customized solutions nothing off-the-shelf or ready-made, each project is tailored specifically to you and your business. § We're uniquely qualified to help you, whether you're a one-man shop launching a new product or a Fortune 500 company requiring a team of open innovation experts.

WHY IS CCC THE BEST CHOICE? § Focus on meeting client needs-not selling next consulting engagement. § Brings world class expertise to any problem--any size business. § Depth of knowledge--broad multi functional expertise. § CCC helps your leaders lead-transfer knowledge. § CCC does not require million dollar engagements!! (Although we would be delighted to have more of these. )

CCC AREAS OF EXPERTISE § § § § Marketing Sales/Customer Business Development Supply Chain Innovation IT Financial Management § Human Resources

CCC AREAS OF EXPERTISE § § § § Marketing Sales/Customer Business Development Supply Chain Innovation IT Financial Management § Human Resources

MARKETING EXPERTISE § CCC can provide strategic and executional consulting, leadership, and "coaching" in all areas; § Help you develop a consumer-centric marketing strategy; § We're more than a "second opinion" – we're the ones you can count on for strategic plans and business-building ideas.

MARKETING EXPERTISE Take your marketing to the next level Key Functional Areas: § Marketing Strategy • • • Consumer-Centric Focus; Customized Training; Global Marketing; Strategic Planning/Development/Market Positioning; Branding; Communications Development; Media; Organizational Assessment; New Products/Initiative Process; Portal Development to Share Knowledge.

MARKETING EXPERTISE Take your marketing to the next level Key Functional Areas: § Social Media § Hands-on team-training session to help you gain knowledge of Facebook, Twitter, You. Tube and the rest. • • • Strategic social media marketing basics; Key channels and how to measure impact, including customer sentiment; How to build a real social media presence from the ground up; How customer stories get published on the social web; How the social web impacts image and purchase behavior; How to keep your brand ahead of the competition, and out of trouble; How to assess your audience and choose the most effective channels; How ratings and reviews can drive your social media programs; How to take advantage of social media while avoiding the hazards; How to integrate social media with the rest of your marketing programs.

MARKETING EXPERTISE Take your marketing to the next level Key Functional Areas: § Consumer & Customer Knowledge • • Analysis/research to identify potential target consumers; Design research programs; Developing new brand positioning; CCC & Spencer. Hall’s Transforum® Experience § Public Relations • Learn how to evaluate your current PR efforts and leverage them against your competition; • Help you improve your internal, external and networking capabilities; • Review/recommend the right PR firm to improve your media coverage and corporate reputation; • Implement a crisis and issues management plan, for both internal and external matters.

MARKETING EXPERTISE Take your marketing to the next level Case Studies of some of our most notable assignments*: § § Development and Training / Durable Goods Customized Training / Packaged Goods Advertising/Communications Training: ROI Media, Planning, Buying - and Effectiveness *To see the full case study go to http: //www. cincconsult. com

CCC MARKETING/CONSUMER KNOWLEDGE CONSULTANTS § Carol Berning 30+ years, breakthrough consumer understanding developer § § 25+ years, external relations VP § Lynne Boles § Dean Butler § Henneke Cats § Rich Del. Core 37 years, Director of Global Branded Entertainment, VP of Productions Ute Hagen 23 years, international brand builder and consumer strategy expert 18+ years, strategist and global brand expert § Bernhard Glock 20+ years, global media VP 25+ years, domestic/international executive § Rad Ewing 30+ years, marketing guru and innovator 30+ years, global advertisement VP § Bill Dobson Al Harmann 30+ years, global advertisement/HR director Take your marketing to the next level

CCC MARKETING/CONSUMER KNOWLEDGE CONSULTANTS § James Haskett § 26 years, VP of Marketing § 20+ years, division president Joe Hensler § 19 years, Marketing § § Jim Lafferty Norm Levy 40+ years, advertisement development director Tara L. Khoury 28 years, marketing dynamic consumer products § Kip Knight § 25+ years, marketing strategist/social media guru Susan Mackey 25+ years, global market research director Leonora Polonsky 20+ years, global senior marketing executive Put our experts to work for you.

CCC MARKETING/CONSUMER KNOWLEDGE CONSULTANTS § § Mary Beth Price 35+ years, media guru § Lee Thibodeau 20+ years - Marketer, Knowledge Mgmt, Web Development Marci Sapers 20+ years, senior marketing consultant § Debra Walling 29+ years, consumer specialist § Margaret Swallow 20+ years, global marketing director Put our experts to work for you.

CCC & Spencer. Hall’s Transforum® Collaborate With Former P&G Change Agents To Create Breakthroughs to sed it u e W we st. s a bla some ideas a w ® t forum nd reframe te nex a e r c “Trans a o t t y uild ou pment, plus It was a ver help b o l. get icles deve had in n media veh lly helped us lth ea tio ea genera ul tool that r w ground. ” H f power nd break ne mpany Co ea creativ Care Media “I loved Tra nsforum®… the anonymity enabled pe ople to be more cre ative, and a ccess to outside e xperts allow ed us to quickly o ptimize the ideas, which gene ra te d breakthroug h new prod uct ideas. ” Bev erage Manufacture r

CCC & Spencer. Hall’s Transforum® CCC has teamed with Spencer. Hall, Inc. , one of the country’s leading independent consumer research and innovation firms, to create a game changing new way to innovate. § § § Spencer. Hall’s Transforum® process enables your team to ideate with a multifunctional Brain Trust of CCC Consultants, who are former P&G senior executives with proven track records of creating breakthroughs inside and outside of Procter & Gamble. Transforum is a dynamic, online brainstorming forum that springboards beyond conventional thinking by leveraging the expertise of these P&G veterans working collaboratively with your team. Proprietary innovation software makes it easy and engaging to create and build ideas. Participants can brainstorm from anywhere in the world, logging on periodically over a 3 day session.

CCC AREAS OF EXPERTISE § Marketing § Sales/Customer Business Development § § § Supply Chain Innovation IT Financial Management § Human Resources

SALES & CUSTOMER BUSINESS DEVELOPMENT EXPERTISE Improve productivity, performance and profits When it comes to your business, the top line is your top line. CCC experts can help you: §Learn great sales techniques, §Develop great sales teams, §Identify great overall sales plans, §Reshape your selling structure, top to bottom…. FOR INCREASED SALES AND IMPRESSIVE ROI.

SALES & CUSTOMER BUSINESS DEVELOPMENT EXPERTISE Improve productivity, performance and profits Key Functional Areas: § Sales & Customer Business Development § § Learn a step-by-step approach to successful selling; Master the process of building a business through effective sales; Learn how to recruit, develop and organize winning sales teams; Establish collaborative relations and leverage key trade associations mutually beneficial for both the manufacturer and retailer. § Sales Training § Develop customized training and also provide “Train the Trainer” sessions to facilitate expansion; § Focus on sales strategies and organizational results; § Teach top-to-top selling.

SALES & CUSTOMER BUSINESS DEVELOPMENT EXPERTISE Improve productivity, performance and profits Case Studies of some of our most notable assignments*: § B 2 B Sales and Tech Services *To see the full case study go to http: //www. cincconsult. com

SALES & CUSTOMER BUSINESS DEVELOPMENT CONSULTANTS § Joe Cucci 30+ years, North American customer business development VP § Maria Edelson 30+ years, North American sales capability director § Wayne Galloway 30+ years, Central and Eastern Europe, Mid-East and Africa VP § Rick June 30+ years of Sales and General Manager/VP positions in many global and North America businesses § Bruce Peters 36+ years, Global Capability Manager for Customer Business Development Put our experts to work for you.

CCC AREAS OF EXPERTISE § Marketing § Sales/Customer Business Development § Supply Chain § § Innovation IT Financial Management § Human Resources

SUPPLY CHAIN EXPERTISE Optimize your operations Your business depends on the seamless success of its inner workings. Manufacturing, purchasing, engineering, and distribution. Our experts will help: § § Simplify your systems; Reduce your costs; Increase your productivity; Boost overall responsiveness. CCC has a deep bench of highly talented, experienced consultants who not only can fill in when needed, but also provide new approaches in various parts of our business both in North America and internationally. “ Steve Shifman, CEO, Michelman, Inc. (a chemical company)

SUPPLY CHAIN EXPERTISE Optimize your operations Key Functional Areas: § Supply Chain § § § Asset optimization/improved ROI; Key material and services sourcing strategy development; Pay-for-performance purchasing consulting; Supply chain information systems; Systems that manage/optimize processes for manufacturing, purchasing, engineering and distribution; § Make customer service a key part of go-to-market strategies; § Dramatic improvement in speed to market for new products; § Supply chain process improvement/cost control. § Purchasing/Supplier Relationship Management (SRM) § Organizational assessments; § Benchmarking; § Purchasing training design and SRM.

SUPPLY CHAIN EXPERTISE Optimize your operations Key Functional Areas: § Customer Service § Assess your customer service organization and processes versus best-inclass organizations; § Address organizational structures to help you transition your customer service operation to a highly effective and efficient local, regional or global operation; § Provide expert consulting and solutions on any specific customer service issues or challenges. § Logistics § Review and evaluate your transportation and logistics organizational needs and business processes; § Develop any transition plans that will help elevate you to best in class; § Evaluate your transportation providers, quantitatively and qualitatively; § Solve any specific problem areas or issues.

SUPPLY CHAIN EXPERTISE Optimize your operations Case Studies of some of our most notable assignments*: § Sourcing of Packaging Materials § Interim Supply Chain Leadership *To see the full case study go to http: //www. cincconsult. com

CCC SUPPLY CHAIN CONSULTANTS § § Ron Juenger 30+ years, global beauty care purchasing/packaging VP § 30+ years, global customer service/logistics director § § 22+ years, lead significant expansion of Purchases into P&G’s marketing spend pools § Bob Keehn Gerry Preece Steve Rogers 25+ years, worldwide purchasing master § Gary Simpson 25+ years, global baby care product supply VP KC Kendall 29+ years, senior purchasing leader in the consumer products industry § Ted Newton § 25+ years, supply chain optimization/modeling director Bruce Stirling 25+ years, purchasing VP Betsy Stivers 20+ years, global health care product supply VP Put our experts to work for you.

CCC AREAS OF EXPERTISE § Marketing § Sales/Customer Business Development § Supply Chain § Innovation § IT § Financial § Management § Human Resources

INNOVATION EXPERTISE Leverage valuable business-building tools Key Functional Areas: § Research and Development § Assess and then improve your research and development organization; § Efficient and productive advice on everything from clinical testing to safety.

INNOVATION EXPERTISE Leverage valuable business-building tools Open Innovation, this paradigm proves that you can't afford to rely solely on your internal research and concepting, but should instead leverage outside ideas and innovations – licenses or patents from other sources can be a valuable instrument for your success. Our experts will: • Provide hands-on expertise to assess your OI need; • Develop a successful strategy. We received many favorable responses from our board members about your presentation and discussion. “ Vice President, Strategic Business Development, Glatfelter

INNOVATION EXPERTISE Leverage valuable business-building tools Key Functional Areas: § Open Innovation (OI) - We'll create an innovation-based business strategy for your business to help you develop valuable asymmetrical relationships: § Nearly 100% of needed innovation exists outside your company, much within small and medium enterprises; § Connect and work with large companies, academia, individual inventors, technology brokers and companies of all sizes; § Internal innovation is costly, while external can save time, money and resources as well as increase success rates and reduce risks; § Use as a key business-building opportunity – you many have assets valuable to other companies; § Requires internal commitment, but often leads to unexpected connections and significant return.

INNOVATION EXPERTISE Leverage valuable business-building tools Key Functional Areas: § OI Strategies and Execution - We can evaluate and improve all aspects of the OI process: § Starting OI – learn objectives, strategy, organization, culture, systems, training; § Advising – find external innovation, make contacts, manage confidentiality, negotiate deals and maintain them; § Leading – we'll lead specific projects for you, either in their entirety or targeted sections, to complete the OI transaction; § Training – learn where to look, how to advertise, how to manage contacts and deals, how to maintain relationships; § Value – identity value from your innovation practice, prepare for sale, license, auctions, offers, closing transactions, transfers; § Facilitate –understand the needs of all parties through efficient and clear communication.

INNOVATION EXPERTISE Leverage valuable business-building tools Case Studies of some of our most notable assignments*: § What is Open Innovation/Licensing & Royalties and How Can I Use OI to Drive Growth? § Innovation and Technical Services *To see the full case study go to http: //www. cincconsult. com

CCC INNOVATION CONSULTANTS § § Harry Coleman 25+ years, external development director § 30+ years, global R&D VP § Mary Jensen 25+ years, corporate R&D director Mike Jensen Kurt Swogger 30+ years, senior R&D VP Put our experts to work for you.

CCC AREAS OF EXPERTISE § § Marketing Sales/Customer Business Development Supply Chain Innovation § IT § Financial § Management § Human Resources

INFORMATION TECHNOLOGY & BUSINESS SYSTEMS EXPERTISE Maximize your technological power Your company's operational excellence depends on the effectiveness and compatibility of your technological strategies, and therefore should work for you, not against you. "What CCC has accomplished in business systems and the value added for us, we could not have accomplished in-house. CCC's key differentiator is the deep and senior business experience, the ability to look us straight in the eye and say ‘Yep, done this a million times and this is what you should watch out for. ’ Frank has been tremendous for us. “ Vice President, Pepsi. Co

INFORMATION TECHNOLOGY & BUSINESS SYSTEMS EXPERTISE Maximize your technological power Key Functional Areas: § Business Transformation Systems § Assess organization/architecture, structure and effectiveness; § Develop and implement any revised IT strategies using best-in-class organizational structures and business system processes; § Ensure your IT systems are both effective and efficient; § Assess security processes and fail-safe, redundant safety measures; § Telecom systems, hardware and software evaluation.

INFORMATION TECHNOLOGY & BUSINESS SYSTEMS EXPERTISE Maximize your technological power Key Functional Areas: § Database and Data Centers § Develop a plan to transition you to best-in-class; § Ensure you have the right number of data centers – and that they are located in the most optimal locations; § Ensure work being done in-house is ideal and cost-effective, and the balance correctly outsourced; § Ensure disaster recovery and business continuity plans are in place, and if not, help develop appropriate plans.

INFORMATION TECHNOLOGY & BUSINESS SYSTEMS EXPERTISE Maximize your technological power Key Functional Areas: § Managing Outsourced Relationships Effectively (MORE) Program - a multifaceted program designed to help you create and institute robust practices for getting the most out of your IT outsourcing: § Helps you learn how to maintain critical business functions in your company alongside outsourced personnel; § Strategies for IT services and vendor management; § Tailored to your unique situation and business needs; § Creates an effective structure for managing your outsourcer to ensure your needs are being met; § Helps formulate on-target metrics and the correct accountability model; § Uses a formal service review process to ensure visibility of results.

INFORMATION TECHNOLOGY & BUSINESS SYSTEMS EXPERTISE Maximize your technological power Case Studies of some of our most notable assignments*: § Investment Decision – Business Systems § Effective Selection and Implementing ERP Systems *To see the full case study go to http: //www. cincconsult. com

INFORMATION TECHNOLOGY & BUSINESS SYSTEMS CONSULTANTS § § Frank Caccamo 30+ years, management systems VP and CIO § 30+ years, TQM, strategic planning and brand management expert § 25+ years, information technology leader § Tom Meyer Don Sarge Geoff Smith 20+ years, deputy CIO/IT strategy & architecture Ted Newton 25+ years, global analytics information technology director Put our experts to work for you.

CCC AREAS OF EXPERTISE § § § Marketing Sales/Customer Business Development Supply Chain Innovation IT § Financial § Management § Human Resources

FINANCIAL ANALYSIS & SHARED SERVICES EXPERTISE Transform your financial capabilities CCC offers comprehensive training programs and consulting services designed to directly reflect the unique needs of your business. § Determine where your organization is; § Help you develop the skills you need, from the basics of value creation and financial planning to shared service concepts.

FINANCIAL ANALYSIS & SHARED SERVICES EXPERTISE Transform your financial capabilities Key Functional Areas: § Shared Service Optimization and Business Process Outsourcing § Creation of shared service business model; § Implementation, planning and execution; § Strategies for moving existing shared service organizations to higher performance and business contributions, including off-shoring and outsourcing of business processes.

FINANCIAL ANALYSIS & SHARED SERVICES EXPERTISE Transform your financial capabilities Key Functional Areas: § Finance & Accounting Training § Shareholder value, cost of capital, cash flow, profit and loss, NPV and IRR concepts; § Industry value creation and project value links; § Project analysis framing; § Building and/or simplifying project cash flow development, focusing on value drivers and how to reflect uncertainty; § Optimizing project value; § Effective management communication of financial analysis results.

FINANCIAL ANALYSIS & SHARED SERVICES EXPERTISE Transform your financial capabilities Key Functional Areas: § Additional Training and Consulting § Basics about value creation, financial statements, financial measures, financial planning and other related topics for non-F&A managers; § Tailored financial analysis procedures; § Expert valuations of product initiatives, supply projects, M&A and leases; § Reflect project uncertainty through simulation; § Value real options in complex projects; § Design portfolio analysis processes.

FINANCIAL ANALYSIS & SHARED SERVICES EXPERTISE Transform your financial capabilities Case Studies of some of our most notable assignments*: § Shared Services: Key Success Factors § Provide Independent M&A Valuation for Client § Significantly Increase Financial Analysis Capability *To see the full case study go to http: //www. cincconsult. com

FINANCIAL ANALYSIS & SHARED SERVICES CONSULTANTS § § Rich Del. Core 37 years, Finance Director for Global Marketing § Tim Biehle 30+ years, shared service financial director Bob Hunt 30+ years, investment analysis associate director Put our experts to work for you.

CCC AREAS OF EXPERTISE § § § Marketing Sales/Customer Business Development Supply Chain Innovation IT Financial § Management § Human Resources

MANAGEMENT EXPERTISE Identifying problems and recommending solutions. CCC's team of management experts brings to bear their former decades of P&G real-world expertise when it comes to improving business performance. With an objective and experienced outlook, we're eager to: § § § Analyze any existing business problems; Recommend improvements; Develop plans for change.

MANAGEMENT EXPERTISE Identifying problems and recommending solutions. Key Functional Areas: § Strategic Audits and Turnarounds • Assess and evaluate operations, using qualitative and quantitative resources; • Identify and prioritize significant opportunities where a change in process, approach or personnel would have meaningful impact on results and ROI; • Assist in implementing new plans, working closely with you to ensure required changes are executed optimally; • Follow up at designated review intervals, to fine-tune or make adjustments. § Strategic Planning § Identify the goals and strategies that are critical to your current and future business success; § Articulate the Objectives, Goals, Strategies & Measures (OGSM) and align your entire company – business units, management staff and each employee; § Ensure your OGSM delivers superior results, both for the short-term and longterm.

MANAGEMENT EXPERTISE Identifying problems and recommending solutions. Key Functional Areas: § Emerging Markets § Ensure you have the right balance and transition plan for emerging markets organizations; § Utilize local knowledge experts and expats to optimize revenue and profit growth; § Ensure appropriately strong controls and corporate governance are in place to protect assets and personnel; § Develop and execute the right marketing, sales and distribution plans to optimize emerging markets. Case Studies of some of our most notable assignments*: § Due Diligence - Acquisition Assessment § Strategic Planning - Objectives, Goals, Strategies and Measures (OGSM) *To see the full case study go to http: //www. cincconsult. com

HUMAN RESOURCES EXPERTISE Identifying problems and recommending solutions. Key Functional Areas: § Clarifying Company Direction and Priorities § Assess the Company’s Goals § Align your staff to meet those needs § Executive Coaching § Work directly with your C Level managers to provide training and coaching on handling all HR situations § Career Development § Design a productive and satisfying career development path for your employees – allowing employees to contribute to their full potential and feel satisfied in their roles

HUMAN RESOURCES EXPERTISE Identifying problems and recommending solutions. Key Functional Areas: § Organizational Structure § Define the right Organizational Structure to get the most from your employees and optimize costs § Merges and Acquisitions § Define the areas of need/overlap and how to reorganize the organization to meet the needs of the business and optimize your costs § Downsizing § Identify the best way to downsize an organization and minimize employee discontent

HUMAN RESOURCES CONSULTANTS § Al Harmann 30+ years, global advertisement/HR director § Renée Dunn 25 years, HR director/Global Marketing, Global Business Services, Product Supply Engineering Take your Human Resources to the next level

QUESTIONS?

Next Steps/Opportunities Contact Information Email: dbruder@cincconsult. com The Cincinnati Consulting Consortium 475 Tam-O’Shanter Ct. Cincinnati, Ohio 45255 Phone: 513 -233 -0011 Fax: 513 -232 -3226 www. cincconsult. com

THANK YOU!