Case study Emeli Sande Heaven Paper 1 Section

Case study- Emeli Sande Heaven

Paper 1 Section A- News and online media Section B- Media language and representations – Music videos, Advertising and Magazine covers Explain how representations in music videos are chosen to promote the articles. Refer to one of the music videos you have studied to support your answer (10 marks ) You may get an unseen media text to analyse. They will only give you an unseen text if the focus is magazine covers or advertising.

Emeli Sande background to Heaven • When and where was Emeli Sande born? - Born in Sunderland raised in Aberdeen to a Zambian dad and English mum. Born in 1987, 10 March • How did she get into the music industry? -Her parents and sister sent her music into compositions. -Her big break was when she was featured on Diamond rings by Chipmunk (2009) -She then featured on tracks with Labyrinth, Tinie Tempah and naughty boy. -She co wrote one of Alisha Dixons song. • Who has she worked with ? -Wiley, Labrinth, Chipmunk , Professor green • Which label has she recorded with? -Virgin Records, EMI Records, Capitol records -They are successful labels • What genre does her music fall in to? - R&B, Soul , Gospel, Pop • When was the song released and under which label? -15 Aug 2011, Virgin record deals after the success of “never be you’re woman” and also EMI • Who was involved in the production of the song? -Songwriters- Emeli Sande, Shahid Khan, Harry Craze , Hugo Chegwin, Mike Spencer , Naughty Boy -Producer-Mike Spencer • How was the song received e. g. by BBC and i. Tunes? -Record of the week by BBC radio 1 DJ Fearne Cotton. Radio 1 target audience is also the demographic that Emeli Sande targets. -Thousands pre downloaded the single. Low chart performance in Ireland but went to number 2 on UK charts with sales of 63, 659. , spent quite a long time there. -Peaked well in Denmark and Italy where it was performed on their versions of X Factor • Has the song been compared with any other artists work? -Leona Lewis vocals (whom Emeli Sande has written tracks for) -Club classic from the 90 s ( Mums like it) • How was the video received? Reviews and ratings etc. -Released on You. Tube in July 2011 -Directed by Jake Nava, who had worked with Beyoncé, Alicia Keys, Nicki Minaj and Kanye West. -20, 000 views on You. Tube

What Emeli said about Heavens meaning • Its about what it means to be good in this day in age, how its harder for our generation because things move so fast. • There a lot of influences and avenue s and you have to remain clean. • Naughty Boy wrote the song in half an hour and she knew she wanted it to be the first song on the album straight away. • She believes in God and heaven however doesn’t follow a religion. • Her ideas of heaven is that its calm with music.

Are themes that we thought about the lyrics true to the video? Shows the “underclass” of society , e. g. drug users, prostitutes. Lots of symbolism on Angels. Bethnal Green, East Londonperhaps more working class “Fear is your only god” Girl with graffiti angels cancer patient Cross necklace Yellow eyeballs juxtaposition of heaven- urban area, destroyed houses, kebab shops, reality of working class life. Abandonmentshe goes under the bridge to places that forgotten people go. Are themes mentioned by Sande see in the video? Symbols of religion- Church, Jesus, Mary, Are any particular social groups represented in a positive or negative way in the radio?