Case Study By Clive Bonny Coaching Entrepreneurs for

Case Study By Clive Bonny Coaching Entrepreneurs for City Business Services

CITY BUSINESS SERVICES OPPORTUNITY • Successful Innovation Incubator since 1983 • Walking distance to the Square Mile • USP’s value for money and personal service Want coaching support to sustain client growth

Avenues Explored • • • Quality of core service delivery Customers perceived experiences Relevance of extra service options Past employee turnover and challenges Risk of people departure through growth Competitive service offerings

Competitive Service Offerings • • • Assessments and visits to 4 providers: Mailing addresses and virtual office setup Conference rooms and secretarial support Flexibility of accommodation size / style Training needs analysis and delivery Grant funding support offers

Competitor Reality • • • Wide variance between offers and delivery Low quotes per day carried hidden costs Grant funding carrots were out of reach Lower engagement and retention Poor pro-active enabling to Think Big Better branding but lower value for money

Project Outcomes • • • Designed additional unique offer: Benchmarked with London Excellence Imported new business diagnostics tool Leads to strategic Balanced Scorecard Designed Coaching Workshops Training tailored 1 -1 and for whole team

Client’s Impact Assessment • • • Maintain high client retention rates Improve brand profile in high value market Safeguard 2 support jobs Create new clients for vacancies Cross-referrals with Think Big support “The project was completed to high quality without diversion of my time or my busy staff ” • George Koumi, MD, www. rivingtonhouse. co. uk