Case Study Anthem Blue Cross Blue Shield Anthem
Case Study Anthem Blue Cross Blue Shield: ● Anthem hired 2 Moms Media to help launch their new telehealth app, Live. Health Online to consumers (moms) in three key markets: New York, LA and San Francisco. ● Through an integrated marketing communications approach we used a variety of strategies to attract downloads and users of the Live. Health Online app: ● In person events ● Paid advertising campaign ● PR outreach ● Social media engagement - blogger ambassadors, twitter chat, video, Facebook ● Campaign Results Overview: ● Number of TV segments: 3 ● Number of online hits: 41 ● Number of bloggers engaged: 15 ● Total brand assets created: Facebook, Twitter, Instagram, Pinterest, E-mail blast copy and creative ● Total twitter reach twitter chat, September 29: 1078 Tweets, 66 contributors, 8 million timeline deliveries, 300, 000+ reach ● Total registrants gained June 3 - Sept. 30: 3737
Case Study Blue Sky: ● Helped to launch Blue Sky’s Home Series product geared towards moms via traditional media and blogger relations. ● Created outreach program based on core principles of Blue Sky – design, price and utility. ● Reached out to top-tier national and regional parenting media ● Created blogger outreach program to garner reviews and awareness via compensated posts and giveaways ● Results: ● Hits in top-tier media such as Daily Candy and over 5 regional parenting magazines. ● Blogger program placed Blue Sky products on 75 mom blogs out of 120 pitched – a 62% pitch success rate. ● Over 8000 impressions on BS Facebook page ● Overall increase of BS Facebook fans by 43% through duration of program.
Case Study Toydozer: ● Developed go-to-market plan for this tool that makes play time clean up easier and more efficient for moms and kids ● ● ● Created communications and outreach material to take to media and bloggers Crafted a social media outreach launch strategy Results: ● ● ● Increased Facebook likes by 80% in the three-month duration of the outreach Placement of product on the morning Today Show Placement of product on 79 blogs of 220 pitched
Case Study Goldfish Swim School: • 18+ TV segments in four different markets • Traditional media placements in dozens of local outlet including the Chicago Tribune, Cleveland. com, The Dayton Daily News and more! • National media placements in For Every Mom and Baby Center • 50+ blog posts • In person events connecting with 10, 000+ potential members • Other: Winner of Philly Family Magazine’s 2016 LOVE Award for Best Swim Classes, PBS Dayton media integration
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