Case Study Analysis JOVAN PETKOVIC AET 560 DR
- Slides: 11
Case Study Analysis JOVAN PETKOVIC AET 560 DR. JOSEPH WALTERS MAY 14, 2015
Agenda Selected Case Study Background Best practices Theory applied Theory as a change agent Summary Open floor for discussion
Case study ASDA – Grocery store chain United Kingdom Facing bankruptcy Archie Norman hired to lead company out of bankruptcy Never had any retail experience Newly graduated with an MBA
Background ASDA Company Background Started in the late 1960’s Pioneered with concept of large markets / expansive parking lots / low prices Flourished in working class areas Known as the blue collar store Warehouse like atmosphere
Background ASDA Company Background 65, 000 employees 205 Stores 2, 000 corporate employees 4 th largest grocery chain in the United Kingdom Annual sales of $6 billion Claimed 8 percent of the market share
Background ASDA Company Background Old management Split into acquisition of other retail stores (carpeting and furniture) Aiming at wealthier customers Spend lavishly on upper management Private jets Increased bonuses High-style offices Company nearing bankruptcy
Best practices Renewal process Corporate strategy Articulation of company values Blueprint – ASDA’s Way of Working Strategic Renewal “We will supply the weekly shopping needs of ordinary working families” Culture Change Shatter old culture Rebuild from ground up
Theory applied Transformational Change Motivation Commitment Involvement Support Open communication / transparency Overcome resistance Passive Active Aggressive
Summary Company wide complete renewal 3 year completion goal Individual accountability and responsibility
Open floor Let’s discuss…
References Spector, B. (2013). Implementing organizational change: Theory into practice (3 rd ed. ). Upper Saddle River, NJ: Prentice Hall. Tupper, C. , Deszca, G. , & Cynthia, I. (2012). Organizational change: An action-oriented toolkit (2 nd ed. ). Thousand Oaks, CA: Sage.
