CASE STUDY 1 ECOMMERCE FOR A SMALL SUPERMARKET

§ CASE STUDY #1 E-COMMERCE FOR A SMALL SUPERMARKET § This case study involves a small supermarket in a rural town with a large and growing elderly population. The owners are discussing the possibility of putting their operation on-line. § Answers to Case Questions § 1. What are the needs that have been identified? § They believe that putting their grocery store on-line will bring increased sales. § 2. What is the project objective? § At this point it is not that clear. § 3. What are some things Matt and Grace should do before they talk with the consultant? § They must list and possibly test some of their assumptions. You must always be careful when making assumptions. However, the following statements are made in the case study. Some may or may not actually be true. § They can increase sales by putting their operation on-line. § There is a demand for on-line services. § The benefits of doing this will out-weigh the costs. § 4. What should the consultant tell Matt and Grace? § An honest consultant would determine the feasibility of this project. It might § very well not be feasible, but it is very possible that the consultant will just give them a price for building the system.