Case Analysis A Critical Situational Analysis method Earle

Case Analysis A Critical Situational Analysis method… Earle Upendra Kumar, MBA, IITK

Case Analysis Methodology Comprehension Analysis Conclusions and Suggestions

Rules of Thumb 1. Initial Fast Reading • No notes • Get a feel 2. Second careful reading • Notes: Objectives, nature of problem(s), key facts, key decisions • Data analysis 3. Development of recommendations • Alternative Courses of action • Implication of each • Recommendations, supported by analysis

A case is… • Simulation of only one instance of the complete reality (a snapshot) Part Addressed • Partial Information • Enjoyment, if one accepts the role of involved participant • No right or wrong solution

Should Cover…. • General Environmental Analysis (PESTN) • Thorough Financial Analysis • Five Forces Analysis Threat of New Entrants Supplier Power Buyer Power Threat of Substitutes Rivalry • Competitive Analysis • Resource Analysis • Strategic Analysis High/Med/Low High/Med/Low

Most Celebrated Model…. . SWOT Company Ana. Micro Identify the problem Business Opportunity Analyze the environment Customer Behavior Segmentation Targeting Positioning 4 Ps (product, price, place, promotion) Recommendation and Implementation Macro (PESTN)

Recommendation (The outcome of Analysis) • Begin considering solutions for problem • Choose the best solution • Identify the steps necessary to implement your solution and develop an action plan • Consider the risks of your plan and develop a risk analysis (state the limitations)

Points to remember…. • Reasonable Assumptions • Statistical Representation of the information • Continuity of arguments • User friendly representation Four Segments: • Rich and Educated • Poor but Educated • Rich but Illiterate • Poor and Illiterate Vs Educated Illiterate Rich Poor

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