Case 3 Goodyear JEA OSUMC and Monsanto Cool

Case 3 - Goodyear, JEA, OSUMC, and Monsanto: Cool Technologies Driving Competitive Advantage By: Celeste Ng Tuesday, Apr, 2010/2/22 © 2010 Celeste S-P Ng

Lessons learnt – examples n n Question: Give any two examples how a company can make use of IS/IT in the product/service development in order to reduce the product/service development cost or time. Examples of the use of IS/IT in the product/service development areas in the case-study discussed are: q Goodyear (www. goodyear. com) – use simulation software to design and test tire behavior in different driving conditions n q JEA (public utility company, www. jea. com ) – optimization software to determines the right combinations of oil and gas to produce electricity at low cost while minimizing emissions n 2010/4/20 Reduce tires production cost and time Reduce production cost © 2010 Celeste S-P Ng

Lessons learnt – examples (continued) q OSUMC (Ohio State University Medical Center, http: //medicalcenter. osu. edu ) – wireless infrared network and robot system to transport materials such as linens, meals, trash and medical supplies n q Monsanto (agricultural company, www. monsanto. com ) – software to identify seeds’ genes that have the resistant to drought and pests, and produce more crops n 2010/4/20 Reduce production/service time and cost Reduce crop production costs © 2010 Celeste S-P Ng

Lessons learnt – gaining competitive advantage n n Question: What are three ways companies can obtain competitive advantage from an IS/IT? Three ways how the companies discussed in the case-study can obtain competitive advantage from an IS/IT are: q Innovative n q Erect Barriers to Entry n q Increase the technology investment needed to enter into the market Build Strategic IS/IT Capabilities n 2010/4/20 Being the first to use the new IS/IT Improve efficiency of business practices © 2010 Celeste S-P Ng