Carolina Cotton Clothiers EVAN DEFILIPPIS KEVIN LYNN BLAKE

Carolina Cotton Clothiers EVAN DEFILIPPIS, KEVIN LYNN, BLAKE JOHNSON, DREW KINDT

Existing Products Vineyard Vines, Southern tide, and Southern Proper Similarities: Similar cotton made t-shirts Southern quotes on t-shirts Brand image Product quality

Advantages Success of other businesses in similar platforms Large target market Adjustable due to the culture and fashion of the south at any given time Comparable businesses prove that we have a chance in the business world High quality cotton made clothing

Limitations Clothing may be considered cheap to compared to other southern clothing However it is still more expensive than most clothing companies Some people may want to switch to a cheaper alternative (Walmart clothing) Existing competitors make it difficult for our market share to start where we want

Target Market Males and females ages 16 -28 People who dress in a “preppy” fashion already Teens attempting to find a new style of clothing as they get older Grey area between “preppy” and “hipster” styles

Product price for Manufacturing Independent contractor: 7 dollars for t-shirts when less than 100 are ordered 6 dollars for t-shirts when less than 200 are ordered 4 dollars for t-shirts for any amount over 200 are ordered Prices increase in the same increments with the addition of $7 for button down style shirts Shirt Retail- $25. 99 Discount through social media- $20. 99

Summary of Marketing Info Upcoming brand with target market of ages 16 -28 We expand through social media and word of mouth We want to appeal to the market between “hipsters” and “preppy” Soon we will increase our inventory by carrying watches, belts, pants, socks and even ties This will help increase the amount of customers our store receives

Laws Uniform Commercial Code: Rules coordinating and simplifying the sales of goods Collecting sales taxes online: States can not require online retailers to collect sales tax unless they have a physical presence in the state Advertising and Marketing Law: All businesses have a legal responsibility to ensure that any advertising claims are truthful, not deceptive and that your marketing activities don’t break the law

Sources http: //en. wikipedia. org/wiki/Eriophorum http: //upstatebizsc. whosonthemove. com/southern-tide-adds-newsmarketing-manager-and-director-of-merchandising/ http: //www. simon. com/mall/king-of-prussia-mall/stores/vineyard-vines http: //www. southernproper. com/round-original-logo-sticker. html http: //www. pocketyourdollars. com/category/lists-with-coupon-matchups/walmart/ http: //www. thegearpage. net/board/showthread. php? t=1122846