Carlos Quintero Veronica Gauna Kind of Business The

Carlos Quintero Veronica Gauna

Kind of Business The Walt Disney Company is a diversified worldwide entertainment company. Major business segments: q. Studio Entertainment q. Parks and Resorts q. Media Networks q. Consumer Products q. Interactive

Size of the Company Annual Revenue 2012 was $42. 3 billion The Company employed approximately 166, 000 The Company owns: • • 11 theme parks at five locations worldwide 18 resort hotels (approximately 24, 000 rooms) Disney Cruise Line Approximate 1, 000 Disney stores and 500 restaurants

Headquarters Located The corporate headquarters is at the Walt Disney Studios in Burbank, California

Company President Robert A. "Bob" Iger q Graduate of Ithaca College. q Joined to Disney in 1996. q Oversaw the acquisition of Pixar Animation Studios in 2006. q Led the company to acquire Marvel Entertainment in 2009 q "25 Most Powerful People in Business" Fortune magazine's 2006 and 2007 q In 2012. Became a member of the Academy of Arts & Sciences.

Disney’s History � Disney was founded on October 16, 1923, by Walt and Roy Disney. � In 1928 Mickey Mouse was “born”. � Disney's first sound film Steamboat Willie, was released on November 18, 1928. � On July 18, 1955, Walt Disney opened Disneyland to the general public. � In November 1965, "Disney World" was announced, with plans for theme parks, hotels, and even a model city.

Disney’s Services � Walt 1. 2. 3. 4. Disney Television Disney Channel Toon Disney ABC ESPN

� Parks and Resorts

� Disney Store

� Walt 1. 2. 3. Disney Studios Marvel Lucas Films Touchstone

Disney Success � Disney is one of the most recognizable corporations in the world. � Disney � It’s does a great marketing blitz! something the whole family can enjoy. � Disney time. improving and inventing new things all the

Disney’s Marketing � Disney Consumer Products (DCP) � Segmentation strategy � Marketing and promotion strategy � Expansion strategy � Disney advertisement

Opinion

Social Programs Giving back to communities is one of Disney’s founding principles. q The Disney Worldwide Conservation Fund (DWCF) q Disney and ESPN Team Up with Special Olympics q Red Cross and Disney Help Kids and Families Prepare for Disasters q Disney Sponsors Boys & Girls Clubs of Los Angeles Youth of the Year Awards q Disney Delivers Care Packages to Children's Hospitals Around the World

Interesting Facts � It’s not a small world after all… � 40 square miles. � Well-dressed Mouse � 290 sets of costumes. � Smile! � Photo. Pass 200, 000 photos each day. � Gone but not forgotten… 210 � 6, 000 3, 500 18, 000 Netflix-Documentaries- Disney Parks: Undiscovered Disney Parks

Interesting Facts How many stones are there in Cinderella Castle in Magic Kingdom?

How many stones are there in Cinderella Castle in Magic Kingdom? NONE! Fiberglass.