Caribbean Market Research Let our Caribbean experience help

Caribbean Market Research Let our Caribbean experience help your business.

Company History Caribbean Market Research, Ltd. has been in business since 1970. Over the past 48 years, the company has been providing market research services in a number of Caribbean regions, to a wide crosssection of local and international businesses.

Caribbean Territories Serviced C. M. R. currently offers market research services in the 20 highlighted Caribbean Regions GUYANA

Caribbean Territories Serviced

International Associates we have worked with: • • • • • • ACNielsen – New York DATOS – Venezuela Prodatos – Costa Rica and Central America Assoc. for Caribbean Transformation A. C. T Lazslo & Associates – Washington Lurijos Management Consultants Luntz Research Company – Virginia The Futures Group, Inc. – Washington, DC Gaither International – Puerto Rico JHM Communications – New York CID Gallup – Costa Rica Lazarus & Associates – U. S. A Market Beat Consultants – Ontario, Canada IMD Consultancy – Curacao & Aruba Clarice Herzog Associates - Brazil Ipsos Dominicana Horwath Consulting – Dominican Republic Louis Harris & Associates – Martinique and Guadeloupe Roig Investigacion Accion S. A Blammo Worldwide - Canada Mercaplan SCL Group – UK TNS/TSSNG KANTAR

Software Utilized At Caribbean Market Research Ltd. we utilize a number of data entry and statistical packages. These include: 1. SURVEY 2. SPSS 3. SNAP 4. SORITEC 5. We can also create data files if needed in any format specified, for easy transfer to your company's software package. All that we require is the data formatting specifications.

Qualitative Research Types of Qualitative Research conducted : Focus groups & Depth Interviews 1. Extended Sessions - Brand Essence 2. Evaluation of Advertising Materials - Story Board, Animatics, & Finished Advertisements 3. Consumer Product Tests - e. g. Taste Tests 4. Package Testing 5. Consumer Habits 6. Internal Employee Research 7. Naive Listening/In Home observation 8. Sensitive issues 9. Image studies

Qualitative Research CMR utilizes a series of projective, role playing and other techniques to assist in the positioning of products and services.

Qualitative Research Sectors § § § § Consumer Products Environmental Issues Tourism Travel Public Opinion - Political Sensitive Issues - AIDS/Family Planning/Adult Diapers Government - Public Opinion/Ministry of Health Telecommunications Financial Services Insurance Services Gaming Petroleum and Energy Alcoholic Beverages

Quantitative Research Customized Surveys: § Habits and Attitudes Studies § Market Segmentation Analysis § Product Testing § Advertising Recall and Evaluation of Creative Materials § Concept Tests § Corporate Image Studies § Customer Satisfaction Surveys § Trade Research § Public Opinion/Political polls

Quantitative Research Caribbean Market Research Limited is a member of ESOMAR and follows the ESOMAR Standards and Code of Ethics (which have been jointly drafted by ESOMAR and the International Chamber of Commerce), and endorsed by the major professional bodies around the world.

Econometric Studies The estimation and forecasting of demand through the use of standard econometric techniques. e. g. 1. Single equation model to estimate demand for Rum The model estimated price and income elasticities as well as cross elasticities relative to beer. 2. Estimating the demand for housing units in Trinidad & Tobago This was an input into the estimates of demand for windows & doors. 3. Price and income elasticity estimates for The Telecommunication Service of Trinidad and Tobago (TSTT) re Residential, Single Line Business and Corporate Business Lines. 4. The industry profile for a major commercial bank. Energy Industry Distributive Trades Insurance

Mystery Shopper exercises Commercial Banks Pharmaceutical Companies Utility Companies

Clients CMR has conducted research for include, but not limited to:

C. M. R. Clients

Contact Information • Main Office Caribbean Market Trinidad & Tobago Limited 21 A Marli St, Port of Spain Trinidad and Tobago. Telephone : 1 -868 -622 -6545 or 1 -868 -628 -7159 • Associate International Office Caribbean Market Research USA Limited 1333 Mc. Dermott Drive, Suite 150, Allen, Texas 75013 United States of America. Telephone : 1 -469 -534 -4860 • • Email: research@caribbeanmarketresearch. com Website: caribbeanmarketresearch. com