CAREERS IN THE FLOWER BUSINESS Chapter 1 Unit

CAREERS IN THE FLOWER BUSINESS Chapter 1 Unit 1

Essential Questions 1. 2. What are various types of Flower Shops? What are various careers in the Floral Business?

TYPES OF FLOWER SHOPS

Full-Service Shop Offer wide variety of products to be sold. Flowers, Balloons, Giftware, Plants, Delivery, Charge Accounts,

Specialty Shop Target a specific need. Wedding Shop, Potted Plants, Bridal Shop

Carriage Trade Shop Caters to elite clientele. Products are higher. Same as a Full. Service Shop

Stem Shop Cash and Carry operations. Purchase by stem or by then bunch. Located in larger cities, inside a building or on the street.

Studio Operation Specialty/party work for exclusive client base. Operate from a warehouse. Most sales are by appointment at customers home or business

Franchise Shop Purchased from a parent company operated by company rules. Instant recognition for business. % of sales go to parent company.

Mass-Market Shop Located in stores. Ex. Krogers Offer: Potted Plants, Balloons, Cut Flowers Cash and Carry No delivery service

Wholesale Florist Purchase flowers from around the world. Supplies them to the florist shops. Provides: Plants and supplies needed for the store.

JOB OPPORTUNITIES IN THE RETAIL FLOWER SHOP

Small Retail Flower Shop Facts Individually owned Family Operated Employee less than 10 people Employee will be asked to do various jobs in the store.

Large Retail Shop Facts Employee are hired to do a specific job. May be individually owned May be part of a chain of retail shops.

Career Ladder in Retail Flower Shop 1. Managerial and Supervisory A. B. Flower Shop Owner Flower Shop Manager 2. Technical A. B. Designer’s Assistant Designer 3. Service Workers A. B. C. Salesperson Office Worker Delivery Worker

Owner or Manager Hire and Fire people. Training people for their specific job. May not handle routine sales. May handle Weddings, Parties, and Large Parties

Designer’s Assistant Training to become a floral designer. Coordinates the orders for the designer. Job Shadow the designer and learn to make arrangements under their directions. Assistant Designer will become a Designer after 1 -2 Years.

Designer Designs floral arrangements. Must care for flowers and materials to make floral arrangements. Must be able to make a variety of arrangements. Must produce quality product to be sold to the public.

Salesperson 1 st person you meet in the store. Must be very versatile in selling products. Must have knowledge of Flowers, Giftware, Flower Care, and Floral Designs. Must have a Good Attitude!!!

Delivery Person Well Groomed Package products Be able to repair arrangement if needed. Make speedy delievery.

Training for a Job in Retail Floral Shop Most training is received on the job. Most start out as sales person in a floral shop. Must have an artistic ability. High School Agricultural Classes (FFA) Floral Design Schools after graduation.