careers in marketing Dean La Hurd Advertising and

careers in marketing Dean La. Hurd

Advertising and Public Relations The core activity is to take a product and construct promotional campaigns that get people excited about the product. On the PR side you will help to manage the perception of the products. PR firms help companies, non-profits and governments manage everything from speeches and the look of brochures to major crises.

Skills and Talents Required Good with dealing with large amounts of stress Communication skills, can talk in front of groups Creative mind, and competitive spirit Good with working in groups and teams

Job Options Advertising Media Planner- responsible for making a series of decisions involved in the delivery of the advertising message to prospective purchasers and or users of a product or service. Copywriter/Illustrator/Creative- write copy, design body copy, design headlines, and draw the ad storyboard, and may become involved with the actual creation of the advertisement. Production Manager- responsible for the physical creation of the ads either in-house or contracted through production houses. Public Relations Specialist- responsible for determining and evaluating public attitudes and communicating programs designed to bring about public acceptance of an organization.

Advertising salaries Job Asst. Account Executive Account Supervisor Executive VP Junior Art Dir. /Copywriter Art Director/Copywriter Leo Burnett Co. Grey Advertising $35 -40 KM $40 -75 K $58 -85 K $150 K+ 28 -35 K 40 -60 K $35 K $57 K $60 -90 K $210 -500 K $35 K 45 -75 K

Public Relations Salaries Job Corporate Director Pay Typical Experience $62 K Over 6 years Agency PR Manager 38 -51 K 5 to 7 years PR Account Executive 24 -42 K 2 to 6 years 17 K and up Entry level Freelance PR Agents

Links and Resources Careers in Advertising. by William Pattis. Pick Me: Breaking Into Advertising and Staying There. By Vonk and Kestin. Vault Career Guide to Advertising. Resumes for Advertising Careers. By VGM Career Horizons. Advertising Careers Information American Association of Advertising Agencies on Careers BLS: Outlook for Careers in Advertising, Marketing, Promotions, Public Relations, and Sales Managers Career Network - Adweek / Brandweek

Facts and Trends There is massive consolidation in the industry driven by changing economies of scale due to the increasing globalization of the world marketplace. The advertising business is enormous, creating plenty of opportunity for the right person. This field has high expected job growth and is part of the rapidly growing service sector. Every organization must perform public relations activities which means public relations jobs can be found in virtually every industry and organization.

Top Firms Mc. Cann Worldgroup BBDO Worldwide JWT Young & Rubicam DDB Worldwide Ogilvy & Mather Grey Group Campbell-Ewald Draft. FCB TBWA

Works cited http: //www. careers-in-marketing. com/