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Career Services Workshop Series: Value Proposition, Profile Statements, and Elevator Pitches
Career Development Value Proposition Development Career Exploration and Skills Assessment Negotiation and Job Preparation Value Proposition Development Carey Career Model Resume and Cover Letter Creation Interview Skills Applications and Search Process Management Networking § Assess your value, experience, and unique skill set you bring to an employer § Develop your “Elevator Pitch” or “ 60 second commercial” Develop your unique brand as a Carey student!
Value Proposition Development Formulating your Personal Value Proposition Strengths Skills Experience Identify Why should a company invest in you as an employee or intern? How will you add more value than your competition for the position? Answer Your Personal Value Proposition Formulate “Your personal value proposition is at the heart of your career strategy. It's the foundation for everything in a job search and career progression — targeting potential employers, attracting the help of others, and explaining why you're the one to pick. It's why to hire you, not someone else. ”Harvard Business Review Blog, 2011
Profile Statement Value Proposition to Profile Statement Language Abilities Research Analytical Skills Masters in Finance Identify Unique experience in wealth management and real estate. Driven to provide quality results for clients. Answer Highly analytical Masters in Finance candidate at the JH Carey B School with unique experience in wealth management and real estate. Driven to provide high quality results for clients. Fluent in Spanish, Chinese, and English. Formulate Take your Personal Value Proposition and turn it into a Profile Statement on your resume!
Profile Statement Examples Fill in the Blank: 1. Highly _______ Masters in ____candidate at Johns Hopkins Carey Business School with experience in ______. Passionate about _________. Certified in _____. 2. Masters in ____candidate at Johns Hopkins Carey Business School with proven abilities in ______. Experience working in _________. Fluent in _____. 3. Johns Hopkins Carey Business school graduate focused on __________. Driven ___________. Unique skills in _______.
Profile Statement Examples: Highly motivated Master’s level professional with exceptional communication and presentation skills developed through teaching and leading career development courses, workshops, and webinars. Unique combination of counseling and corporate experiences. Passionate about increasing cultural awareness and understanding among individuals and organizations. Strategic planner and problem solver with expertise using technology to affect business development and operations. Business analyst capable of examining existing business issues, providing solutions for improvement, and overseeing their implementations. Highly self-motivated financial analyst with training, knowledge and skills in Equity Valuation, Credit Analysis, Mergers & Acquisitions, Financial Modeling, Investment Portfolio and Risk Management. Candidate for CFA Level II Certification. Engineer with strong ability in problem solving, quantitative analysis and computer operations, researcher and organizer of scientific studies, author of research articles and designer of patents. Fluent in English and Chinese.
What is an Elevator Pitch? An Elevator Pitch • Short summary that quickly defines a person and their value proposition • 30 seconds to 1 minute (an elevator ride) • Goal is to spark further conversation by exchanging business cards or schedule future meetings
Elevator Pitch Daniel H. Pink is the author of several provocative, bestselling books about the changing world of work. 6 Elevator Pitches for the 21 st Century: 1. Pixar Pitch 2. Email 3. Rhyming Pitch 4. Question Pitches 5. Twitter 6. One word pitch
Elevator Pitch / 60 -Second Commercial What do you do? • Name • Where you are from originally Who are you? • Carey student / alumnus • Current internship or job • Experience • Skills • Strengths What is your Value Proposition? What are your career goals? • I will graduate with___ degree • I want to have my own company and ___ In 60 seconds you should be able to tell someone who you are, what you do, what value you can bring to a company, as well as your career goals and interests. This should be a clear and concise opening to a conversation. Remember to ask about the person you talk to after your introduction and be curious!
Developing Your Brand Rebecca Bonco, Career Advisor • My elevator pitch: • I am currently working at JHU Carey Business School leading the undergraduate professional development course and conducting graduate workshops and webinars. I also provide individual career counseling sessions to students and alumni at the DC Center. • I have a unique combination of corporate and counseling experiences and I am passionate about increasing cultural awareness and understanding among individuals and organizations. • In 5 years, I would like to continue developing my teaching portfolio and complete my licensure for the state of Maryland start my own private practice specializing in work/life/balance issues.
Developing Your Brand Are you ready to catch?
Developing Your Brand Your Appearance Your Body Language What you say is only a piece of the whole pitch!
Communication with Our Office Twitter: JHUCarey. Career carey-jhu-csm. symplicity. com/students/ Facebook: Carey Compass houses: • Calendar of events • Workshops • Webinars • Appointment scheduling • Internship and job postings • Job search resources Johns Hopkins Carey Business School Career Services
Questions? We look forward to working with you! Phone: 410. 234. 9270 E-mail: carey. [email protected] edu