Career Coaching what it is and how to

Career Coaching: what it is and how to do it Julia Yates University of East London

What do you think the key differences are? Carer guidance Career counselling Careers advice Career coaching Career consultancy Employability advice Job coaching

Career Coaching and Career Guidance Which is more goal-orientated? Which is more directive? Which is more effective? Which is more private-sector? Which is more likely to one-off? Which has the better image?

What I like about Career Coaching

“Unlocking a person’s potential to maximise their own performance” Sir John Whitmore (Whitmore 2002)

“Collaborative conversations, grounded in coaching and career theories which lead to a positive outcome regarding career and/or personal fulfillment” Yates 2013

Elements of coaching Skills Listening, questioning, etc. Process Model or approach “Way of Being” (van Nieuwerburgh 2012)

Before we start… • Find a partner • Think of a topic

Who’s in charge? Principled nondirectivity Instrumental directivity The Client: The Coach: Chooses topic Selects goals Decides timings Keeps time Maintains focus Moves conversation on

TGROW Topic Way Forward Options Goal Reality

Topic Overall objective – Where do you want to get to?

GOAL Outcome for session What do you want from this conversation?

REALITY • Tell me the story so far • • • What is happening now? What skills and experiences do you have? What do you mean by that? What have you already tried? How do you feel about the current situation?

OPTIONS Identifying a number of options • What are your options? What else? • If you could do anything, what would you do? Evaluating options • What advice would your role model give you? • What does your heart / head tell you?

WAY FORWARD “We’ve talked about a lot of things today. What are you actually going to go away and do? ” What challenges might you face? How will you overcome them? Who will you get support from?

Could this work for you? • Find a new partner: – How did you find the TGROW process? – How could you incorporate this with clients?

Want to learn more? Van Nieuwerburgh, C. (2013). An introduction to coaching skills London: Sage Yates, J. (2013) The Career Coaching Handbook Hove: Routledge j. c. yates@uel. ac. uk