Capability Brown Festival 2016 The Festival team Ceryl

Capability Brown Festival 2016

The Festival team • Ceryl Evans – Director • Mel Tettey – Deputy Director Audience Development & Volunteer Programmes • Laura Smith – Research, Publications & Communications Officer • Lindsay Mc. Pherson – Festival Administrator Enquiries: info@capabilitybrown. org

Festival overview 2016 marks the 300 th anniversary of the birth of Capability Brown, a designer who changed the national landscape and created a style which has shaped people’s picture of the quintessential English countryside. © Portrait of Lancelot ‘Capability’ Brown, c. 1770 -75, Cosway, Richard (1742 -1821)/Private Collection/Bridgeman Images

Festival partners We’re funded by the Heritage Lottery Fund and managed by the Landscape Institute. Our partners are:

Why is HLF supporting us? • This is the first project of its kind and scale • HLF is keen to hear from other organisations and groups • There are lots of ways that you can get involved from small to large grants

Our approved purposes • • • Focus on developing new audiences Support for sites Develop a network of intermediate sites Interpret as many sites as possible Make our findings and learning accessible during and after the project

Audience development © National Trust

New audiences Physical Intellectual Cultural Audience Development Projects • Sugar, slavery and landscape • • Stowe's young film makers © National Trust

Increase knowledge of Brown New research and a full listing of his sites will help build knowledge about Brown and fix him at the forefront of modern thinking on design and management of the natural environment. © Trentham Estate

Interactive map on CBF website

Work with sites Hub sites will act as points of Festival information with materials, display panels and informed staff and volunteers. They will link with, and support, smaller Capability Brown sites in their area. Urban sites are close to large cities or towns, and will be working to attract new visitors from these areas. Ambassador sites will be a strong voice for the Festival in their region, and will promote the Capability Brown aspects of their landscapes. October 2016 11

Communications and PR • PR campaign • Communications Group • Working with Visit Britain and Visit England • Public newsletters • Internal partners’ newsletters • Website • Twitter • Facebook and other social media • TV and radio

Newsletter, blog and website

How we can help each other The Festival can provide the logo and the portrait Support Events listing page and form Newsletter: We want to promote your work and research please do share with us these can be publicised as blog and news posts • Site research – leaflet maps and the interactive map • •