CAPABILITIES OVERVIEW Instore Bakery Deli 1 2 3
CAPABILITIES OVERVIEW In-store Bakery & Deli 1
2
3
OUR HERITAGE In 1933, an ambitious Angelo Costanzo started a small western New York bakery along the Niagara River known as Costanzo's Bread. He delivered Italian breads to mom and pop grocery stores throughout Buffalo, New York. The business continued to grow, and with the advent of the supermarket concept you could now find Buffalo’s favorite “Costanzo’s Bread” stocked in every store. Over the years Costanzo’s became a trusted brand throughout the Buffalo market. In the 70’s, Angelo Sr. saw the growth potential of submarine shops and pizzerias and refocused the company on servicing local foodservice establishments. Because of the reputation for quality built through the company’s retail sales, Costanzo’s was widely accepted in foodservice and quickly became the desired roll for Buffalo’s leading sub shops. At the same time, Angelo began grooming Angelo Jr. and his brother to take over and expand the family business. In 1977, Angelo Jr. and his brother took over the bakery and moved into a new, larger facility to support their continued growth. As local sales increased, the natural progression was to expand into the national marketplace by developing a line of frozen, fully baked sub rolls and round rolls. This was the beginning of Costanzo’s Bakery, Inc. Over the next several years, Angelo also groomed his sons to take over the business; and in 2000, the third generation was at the helm supported by a team of experienced bakery industry professionals and vendor partners. Today, Costanzo’s Bakery, Inc. operates a modern, AIB-certified facility in Buffalo, New York featuring a popular local bakery outlet and submarine shop on-site. Our company-owned fleet provides fresh DSD delivery service to leading foodservice and retail operators throughout the Buffalo/Niagara region where the phrase “Served on a Costanzo’s Roll” is a common sight on local menu boards. Driven by our humble roots in Buffalo, our growing national sales team and broker network has significantly expanded our frozen foodservice and retail sales throughout North America. As the company celebrates its 80 th anniversary, we are committed to maintaining the promise made by Angelo Costanzo, Sr. back in 1933: “We will deliver the highest quality, most consistent product to our customers every day, every time. ” 4
THE COSTANZO’S ADVANTAGE ü Modern 100, 000 sq. ft. Facility • Major Expansion Completed in 2011 • Significant Available Growth Capacity ü Branded, Private Brand Co-Pack Capabilities ü Dual Plant Redundancy ü Corporate Commitment to Food Safety • AIB Superior rating • GFSI certification underway - target completion in 2 nd qtr. 2014 ü Committed Ownership and Solid Financial Position • 80 years of success in a highly competitive industry • Continued reinvestment in people and technology ü In-House R&D Department • Turnkey product and packaging development • Corporate chef support to drive innovation and unique menu concepts • Extensive customization options available (see slide) o Signature products o Seasonal items/LTO’s o Private label options ü An 80 Year Western New York Tradition – A “Must Have” Brand in Retail and Food Service 5
2011 EXPANSION PROJECT Gemini Makeup Line Automated Pan Hotel 80’ Tunnel Oven Robotic Packing 6
* Retail Deli and In-store Bakery Costanzo’s Deli Solutions Costanzo’s bakery quality, retail ready rolls enable you to answer the need to control shrink. With five to seven days shelf life at retail and three to five days for the consumer you will be able control shrink and satisfy the consumer’s need for fresh, high quality bakery products. UNITS/ BAG UNIT SIZE Costanzo’s “Classic White” Sandwich Roll 8 2. 5 oz. Costanzo’s “Classic” Hot Dog Roll 8 1. 6 oz. Costanzo’s “Classic White” Split Top Sub Roll 6 2. 7 oz. Costanzo’s 100% WW Split Top Sub Roll 6 2. 7 oz. Costanzo’s “Classic White” Mini Sandwich Roll 12 1. 7 oz. Costanzo’s 100% WW Mini Sandwich Roll 12 1. 7 oz. PRODUCT DESCRIPTION 7
* Retail Deli and In-store Bakery Costanzo’s Bakery Solutions Costanzo’s bakery quality, retail ready rolls let’s you offer high quality rolls to your customers. Whether you choose our brand or a clear bag product , you are assured of a consistent presentation to your customers. 8
Market Tested Products Costanzo’s Bakery Solutions Costanzo’s has 80 years of experience in the Retail Bakery / Deli business. Our product selection is market tested in a diverse cross section of retail outlets. Our retail success can now be your road to higher profit margins and increased sales. 9
* Industry & Consumer Trends Convenience, premium products, wellness, nostalgia/comfort and global flavors are driving trends in the U. S. bakery industry, according to the San Francisco-based Center for Culinary Development and Packaged Facts. "Despite economic challenges, baked good sales have grown in the last few years, " says CCD's CEO Kimberly Egan. "Consumers continue to connect with affordable baked goodness for the comfort it delivers, a comfort experience that now comes in many more varieties, shapes and sizes to meet everyone's needs. “ RELEVANT TAKEAWAYS FOR RETAIL/IN-STORE FOODSERVICE: Costanzo’s Restaurant Quality Rolls answer the demand for convenience, premium products as well as global flavors that are an affordable indulgence. Their unique flavor profile along with a premium appearance make them a logical choice to increase sales. Costanzo’s sales support programs such as menu support, in-store merchandising tools and emarketing we can direct your customers to purchase additional items through instore and ecommerce cross merchandising. 10
* Industry & Consumer Trends Health and Lifestyle Trends Are Driving Sales: Consumers Are Searching for Whole Grains. Over half of households now eat whole grain varieties more often than white bread. Consumers’ increasing interest in healthier bread alternatives is having a real impact in stores. It is anticipated that the whole grain and high fiber market will top $24 billion in sales by 2015. The health benefits of whole milled flour and whole grains are profound. They provide all the nutritional elements of the wheat grain including fiber, vitamins and minerals, omega-3 fatty acids, anti-aging properties, and elements to lower cholesterol and promote heart health. RELEVANT TAKEAWAYS FOR RETAIL/IN-STORE FOODSERVICE: In-store bakery has missed an opportunity to capitalize on healthier options for their customers. The commercial bread aisle has numerous options for the health conscious consumer while in-store bakery lags behind this trend. Costanzo’s Health and Wellness Strategy is to continually develop products that answer the needs of today’s health minded consumer. Costanzo’s current offering of retail 100% whole wheat products have the Whole Grain Council Stamp. 11
* Industry & Consumer Trends Nielsen Perishables Group: Breads and rolls posted per store per week sales of $3, 133, consistent with the previous year’s sales. Within breads and rolls, breads accounted for 55. 8% of sales, and rolls accounting for the remaining 44. 2%. Rolls averaged sales of $1, 386 per store per week, an increase of 2. 9% compared to the previous year. The breads category posted sales of $1, 784 per store per week, a decrease of 2% compared to the previous year. Oliver Wyman Up to one in seven truckloads of fresh product delivered to supermarkets gets thrown away. Progressive Grocer Market Research, 2012 Bakery Department Shrink as a percent of sales: 7. 8% 12
Consumer Data What attracts the consumer to your bakery? • • • In 2012 consumers desired products that offered perceived benefits. Listed below are the pacesetters for the bakery category. Bakery products lead the supermarket industry in fresh launches. Source: IRI 2013 New Products Survey 2012 Food & Beverage New Product Pacesetters: Top Benefits (% of pacesetters offering benefit) Distinctive / New flavor or flavor combination Improved / Authentic flavor New product design/ Look Bite-sized / Handheld New use / Approach in existing category Added convenience / Easy prep Ready-to-use /serve, on the go ready Good source vitamins, natural good nutrition Added / high fiber, whole/ multi grain Improved / superior preparation 65% 47 29 27 24 23 21 20 20 20 Note: New products that completed their first year in calendar year 2012 Source: IRI New Product Profiler™ 13
Rolls are Key Contributors to Your Profit 14
What are Consumers Purchasing? 15
Labor is Driving Production Methods Full-time equivalent employees have grown 5 straight years. Bakeries continue to move away from; Bake-off, Scratch and mix production methods. 16
Deli Sandwich Sales Increased over the Past Year Sandwiches account for 10. 9% of Deli Sales 17
Consumers are Craving Unique Offerings Costanzo’s Offers Unique Sandwich Carriers Buffalo Chicken Finger Sub on a Spicy Buffalo Roll 84% of the respondents said if these options were offered they would purchase from the Deli over other foodservice options. 18
Consumers are Craving Unique Offerings Costanzo’s Rolls offer you a Vehicle to Success Muffalotta Sandwich on a Costanzo Sub Roll 19
Deli Solutions * Costanzo’s Bakery Solutions: Costanzo’s Restaurant Quality Rolls will keep roll sales growing and increase register rings because of their consumer appeal. Consumers crave everyday affordable indulgences and with 60% of consumers eating sandwiches at home you can satisfy their need for fresh great tasting quality products at affordable prices. Costanzo’s Chef inspired recipes will be directed toward your customers adding sales in the Deli, Produce and Meat departments. John French, CEC 20
Ideation Support Costanzo’s support goes beyond our products Shelf Talkers: Ideal for cross merchandising 21
KEY FINDINGS – 2012 MINTEL SANDWICHES, SUBS AND WRAPS INDUSTRY REPORT SUMMARY: Sandwiches, subs and wraps are a hot category (+12. 9% 2007 -2011) with an additional 24. 6% category growth projected through 2017. Sandwich shops have successfully expanded product offerings focused largely around an assortment of value-priced, “better for you” and premium options, but continued innovation will be required to stay ahead of competing options. KEY MARKET DRIVERS: • Promotional pricing and bundles to draw in value-oriented consumers • Seasonal items and LTO’s to drive additional traffic and excitement • Innovation that provides operator differentiation and high perceived consumer value o Drivers of higher operator pricing include: premium customization options, “better for you” products, seasonal ingredients and LTO’s • Key trends driving category growth: trading bread for sub rolls and breakfast sandwiches (+21%) RELEVANT TAKEAWAYS FOR RETAIL/IN-STORE FOODSERVICE: • Sandwiches are a hot category with above average consumption growth • The move is away from traditional white rolls and into two main subsets: upscale and healthy 22
Costanzo’s Solutions* • Costanzo’s Bakery presents product solutions, not just products • All our rolls are Chef tested, providing the consumer with meal solutions • Cross marketing solutions through menu development • Extended shelf-life reduces shrink and increases customer satisfaction and profits • Consumers are demanding healthy 100% whole wheat options, Costanzo’s provides a solution 23
* Thank you 24
CONTACT INFORMATION www. costanzos. com 25
- Slides: 25