CAMPUS TEAM NAME TEAM MEMBERS INSTRUCTIONS LIME 10

CAMPUS TEAM NAME TEAM MEMBERS

INSTRUCTIONS LIME 10 Case Study and Timelines • • • Case Submissions For LIME Registrations, Case Study Problem, Solution Template and Submissions log on to on Dare 2 Compete: https: //bit. ly/2 Nk. ZNVj • Mention your Team and Campus names on Slide 1 Team Registrations close on September 21, 2018 23: 59 Hrs • You can use images, charts or videos to present your ideas Case Submissions close on September 23, 2018 23: 59 Hrs • Answer each question precisely & within the space • Size of submission should not exceed 10 MB • Follow the below naming convention in the final PPT submission to avoid disqualification: <Campus Name>_<Team Name>_<Initials of First. Names of Team Members> Eg: IIMA_Lemonades_AGK. pptx (where Team Member Names are - Aditi, Gaurav, Karun – in alphabetical order) Shortlists for all LIME 10 Rounds will be declared exclusively on Unilever Diaries Instagram Page

OPPORTUNITY SIZING TARGET GROUP(S) Opportunity size (Rs. Cr/yr) (Enter here) Describe the TG(s) you deem most relevant for a Ready to Eat offering, and why you think so CRAFTING THE MIX What is the size of the opportunity for this mix? Briefly describe how you have arrived at it. MIX DEPLOYMENT INSIGHT Investment PRODUCT (Enter here) Time to 1 cr (Enter here) PROPOSITION BRAND PRICE Briefly describe the marketing mix – starting from the underlying consumer insight, put down a consumerfacing description of the product and proposition. Which HUL brand would you launch it under and why? How would you price it? Explain in no more than one line each. You need to hit a revenue of 1 cr – how much investment do you need? List 3 activities you will spend this on and why? How quickly can you hit the 1 cr target?