Camping Outdoor Promotions Tony Smart Council Camping Chair

Camping & Outdoor Promotions Tony Smart Council Camping Chair

Role of the Camping Chair • • • Help build strong units Encourage Summer Camp Attendance Promote Year Round Camping Provide Resources Request Feedback

Yesterday to Tomorrow • District Camping Chair Role – Just a Seat on Committee to Driving Force to stronger units • Camping Campaign – Four Month Push to Year Round Campaign • Word of Mouth to Marketing Resources

Why • Camp Attendance fuels: – Membership • Retention – Advancement – Financial Operations* • First Hand Experience Promotes Awareness to adults

And now for the numbers…

Adventure Camp – Percentage of Cub Scouts attending Summer Camp Adventure Camp 50% 45% 44% 40% 37% 35% 34% 33% 32% 30% 24% 25% 20% 17% 17% 16% 13% 15% 10% 5% 0% 1% 2010 2011 % of Webelos Attending 2012 2013 % of Wolves and Bears Attending 2014 2015 * 3% 2016 * % of All Cub Scouts Attending

District Day Camps – Percentage of Cub Scouts attending Summer Camp District Day Camps 12% 10% 10% 8% 7% 7% 7% 6% 6% 6% 4% 2% 0% 2010 2011 2012 2013 2014 2015 2016

Belzer Day Camp – Percentage of Cub Scouts attending Summer Camp Belzer Day Camp 30% 26% 25% 24% 23% 20% 24% 23% 21% 20% 15% 10% 5% 0% 2010 2011 2012 2013 2014 2015 2016

All Summer Camps – Percentage of Cub Scouts attending Summer Camp Total 60% 55% 52% 50% 46% 44% 43% 2012 2013 47% 43% 40% 30% 20% 10% 0% 2010 2011 2014 2015 2016

Ransburg - # of youth attending summer camp Total Attendance 4 400 4 250 4 200 4 000 4 113 3 955 3 916 3 950 3 746 3 800 3 570 3 600 3 400 3 200 2011 2012 2013 2014 2015 2016

Ransburg - % of our Scouts attending summer camp In-Council Percentage of Scouts Attending 43% 41% 39% 39% 38% 37% 36% 35% 33% 31% 2010 2011 2012 2013 2014 2015 2016

Krietenstein - # of youth attending summer camp Total Attendance 700 592 600 511 540 606 541 532 500 391 400 300 200 100 - 2010 2011 2012 2013 2014 2015 2016

Krietenstein - % of our Scouts attending summer camp In-Council Percentage of Scouts Attending 10% 9% 9% 9% 8% 7% 8% 8% 7% 7% 6% 5% 5% 4% 3% 2% 1% 0% 2010 2011 2012 2013 2014 2015 2016

Course Corrections • Organized and conducted Focus Group Feedback on our Summer Camps in the Fall – To be continued • Marketing and Promotions Plan and Strategy have been reviewed and modified by a Marketing Taskforce – We have a seat at the table

Course Corrections • Engaged leadership from Order of the Arrow and Firecrafter to help promote – Phon-a-thon Sunday, January 8, 2017

Action Plan • • New Year Round Camping Campaign Marketing Collaboration Order of the Arrow and Firecrafter Support Education on the value – Scout Camp versus other summer time activity • Value proposition

Where the District Chair Comes In • Recruit an active District Camping Chair • Promote Summer Camps and Year Round Camping • Educate on the importance of the Outings and Programs • Encourage camp usage

Where the District Chair Comes In • Provide Resources: – Camperships – Marketing Material • Use Your Resources: – Order of the Arrow – Firecrafter – Council Camping Chair • Celebrate participation

And if we do what we say….