Campaign Plan Project You will create a strategy

Campaign Plan Project

You will create a strategy for your campaign which demonstrates your knowledge of individual and group level political behavior.

“Science and art of combining and employing the means of war in planning and directing large military movements and operations. ” – Dictionary. com In terms of campaigns, it is the way you will win the election.

The strategic environment explains the rules of the game and the overall political context of the election.

In what region of the country is Jacksonville? What is the political leaning of this region?

What are some of the major demographic groups in Jacksonville? What are their political associations?

What are some prominent constituent groups in Jacksonville?

You will build your strategy and messaging from the strengths and weaknesses on each side.

Republican Candidate Has been Duval County Tax Collector since 2003 Before that he was a state representative and also has been a member of the Jacksonville City Council Graduate of Paxon High School Attended FCCJ and then USF Holds a degree in Zoology

Advantages Disadvantages

Democratic candidate Former advisor to Clinton and Gore Worked in the Department of Housing and Urban Development Former member of the Board of Directors at Jacksonville University Graduate of Jackson High School Earned B. S. and M. B. A. at JU

Advantages Disadvantages

What themes will you use? Past/future (Stay the course or change) Hometown guy Responsible leader Able to make tough choices

How will you build your coalition?

How does your theme appeal to your coalition groups?

Grassroots or media blitz?

Where will your candidate position himself on the political spectrum?

This will be the amount of money you would like your campaign to realistically raise You should research past mayoral elections to determine an appropriate amount Check out this website: Duvalelections. com Look under Campaign Treasurer Reports

This will explain how you will raise the amount of money stated in the fundraising objective.

Top priority is to raise early money ASAP Having early money makes the candidate seem viable Allows the campaign to conduct a benchmark poll in ample time to use the information in the communications strategy

Best tactic: Call time or “dialing for dollars” is the most effective Candidates should call everyone they know or have ever met Candidate should focus attention on high level donors Successful candidates, after a few moments of conversation, will ask directly for 10% more than he expects the donor to give based on the donor’s history After the ask, the candidate should wait in silence for an answer All pledges should be picked up ASAP

High dollar events Only those who are likely to max out their donations will be invited to the event Examples: cocktail parties and dinners Include return envelopes in the invitations so that if people do not attend, they can still easily send a check Remember that these events can be costly – try to get someone to host the event FOR YOU

What are some other ways to raise money?

What groups might donate to these candidates?

This is a sheet you would provide for your candidate if you wanted him to call a particular individual or group. It should include the name of a specific individual or group the individual or group’s background information a script for the call an amount of money you want the candidate to ask for The target for the call must be a realistic target for your candidate.