Campaign for a Positive Mindset Katherine Beringer Ally
Campaign for a Positive Mindset Katherine Beringer, Ally Modie, Bethany Soukup
Mental Health Issue ● Spike in the number of college students seeking mental health services ● Increase of suicides ● Mental illnesses are often first experienced in college ○ Ages 18 and 24
Mental Health Issue Cont. ● ● American College Health Association 2017 report ○ 53. 2% felt hopeless ○ 88. 4% of students reported feeling overwhelmed by everything they had to do ○ 84. 8% felt exhausted from something other than physical activity ○ 64% felt very lonely ○ 40. 2% felt a state of depression so overwhelming that they had trouble functioning Multilayered Issue ○ Decreased success academically ○ Greater risk for not completing their degrees
Campaign ● ● ● Choose Target Audience Created an Instagram and Twitter page ○ Instagram @KSU_Positive_Mindset ○ Twitter @KSUstay. Positive Studies also show that Instagram was the number one most used social media platform for college students (Knight-Mccord et al. , 2016) ○ Increased use in social media (Osborne, 2016) We wanted these posts to: ○ serve as a positive pick-me-up ○ motivate these students to have a better mindset ○ set a positive tone for the day. Positive messages are correlated with more optimism and a better perception of self (Nai & Seeberg, 2018)
Campaign ● To prepare: ○ ○ Made note cards to hang around campus Posted details on Twitter page ● Set up table in Student Center ○ ○ ○ Notes in a bucket for students to pick out and read Then asked them how it made them feel and if this activity motivates them to further spread positivity around campus. ■ Sleeper effect Then had them write down their own positive comment for other students to read ■ Examples
Theories Diffusion of Innovations Elaboration Likelihood Model Theory of Reasoned Action Theory of Planned Behavior
Results ● Surpassed our goal of 50 followers on Instagram ● Failed to reach our goal for Twitter ● Ran an Instagram poll asking if our campaign had a positive effect on their mindset ● How our campaign made participants feel: important, happy, proud, inspired, energetic, excited, and fantastic.
Reference Page ● ● ● American College Health Association (2017). American college health association-national college health assessment II: Reference group undergraduate executive summary spring 2017. Hanover, MD: American College Health Association; 2017. Garlow, S. J. , Rosenberg, J. , Moore, J. D. , Haas, A. P. , Koestner, B. , Hendin, H. and Nemeroff, C. B. (2008), Depression, desperation, and suicidal ideation in college students: results from the American Foundation for Suicide Prevention College Screening Project at Emory University. Depress. Anxiety, 25: 482– 488. doi: 10. 1002/da. 20321 Knight-Mccord, J. , Cleary, D. , Grant, N. , Herron, A. , Jumbo, S. , Lacey, T. , . . . Emanuel, R. , Dr. (2016). What social media sites do college students use most? Journal of Undergraduate Ethnic Minority Psychology, 1(2), 21 -26. Kumkale, G. T. , & Albarracín, D. (2004). The sleeper effect in persuasion: A meta-analytic review. Psychological Bulletin, 130(1), 143 -172. doi: 10. 1037/0033 -2909. 130. 1. 143 Kadison, R. , & Di. Geronimo, T. F. (2004). College of the overwhelmed: The campus mental health crisis and what to do about it. San Francisco, CA, US: Jossey-Bass
References Cont. ● ● ● Nabi, R. (2002). Discrete emotions and persuasion. In J. P. Dillard & M. Pfau The persuasion handbook: Developments in theory and practice (pp. 289 -308). Thousand Oaks, CA: SAGE Publications Ltd. doi: 10. 4135/9781412976046. n 15 Kruisselbrink Flatt, A. (2013). A suffering generation: six factors contributing to the mental health crisis in north american higher education. College Quarterly, 16(1) Retrieved from https: //files. eric. ed. gov/fulltext/EJ 1016492. pdf Kitzrow, M. A. (2009). The mental health needs of today’s college students: challenges and recommendations. NASPA Journal, 46(4), 646. doi: 10. 2202/0027 -6014. 1310 Vander. Lind, R. (2017). Effects of mental health on student learning. Learning Assistance Review (TLAR), 22(2), 39 -57. Nai, A. , & Seeberg, H. B. (2018). A series of persuasive events. Sequencing effects of negative and positive messages on party evaluations and perceptions of negativity. Journal of Marketing Communications, 24(4), 412 -432. doi: 10. 1080/13527266. 2018. 1428672
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