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Cambridge Technicals Information Technology St Thomas More Catholic School Information Technology
Internal Units Unit 1 Unit 2
Cambridge Technical Level 3 Specification 5 Units Internal/External? GLH UNIT 1: IT FUNDAMENTALS External (Exam) 90 UNIT 2: GLOBAL INFORMATION External (Exam) 90 UNIT 7: DATA ANALYSIS AND DESIGN Internal (coursework) 90 UNIT 13: SOCIAL MEDIA AND DEGITAL MARKETING Internal (coursework) 60
Course Overview Recap 4 Units 17. Internet of everything Internal/External? Internal (coursework) GLH 60 • External exams will take place in the summer
Level 3 Cambridge Technical Information Technology In order to move from Year 11 to Year 12 confidently we need you to: • • Complete each one of the tasks that have been provided Complete each task to the best of your ability Show me what you are capable of Show me that you have a keen interest in Computing and Computer Science • You can always go above and beyond the task that has been presented to show what your current understanding and ability is. Email completed work to [email protected] Walsall. sch. uk
Task 1: Social Media & Digital Marketing • Social Media is used by many businesses when advertising their products/brands. • Which social media website do you use? • What typically appears on your news feeds (friends, posts, shares &advertisement) • How do businesses capitialise on social media use?
Student - Task 1 Which social media website do you use? What typically appears on your news feeds (friends, posts, shares &advertisement) How do businesses capitalise on social media use? (research this)
Task 2: Use of Social media in business Activity 1: Different types of social media channels • Outline the different social media channels used in digital marketing campaigns, target audiences for each and why they are used. • I want you to review some social media campaigns which have had positive and negatives impacts e. g Kendal Jenner and pepsi advert.
Student Task 2: Use of Social media in business Social Media Channel ` Main use Target Audience
Student Task 2: Positive and negative impacts Social Media Campaign (choose the brand what they used to advertise the business on) 1. 2. 3. Ethos (what does the business ethos stand for) Select a product from that brand (Describe who and what it is for) Positive Impact (what good came from the campaign, how did it help the business) Negative Impact (what impact came from the campaign, how did it affect the business and product)
Task 3: Create a social media campaign You need to choose from the social media campaigns you researched select one and carry out the following: • Design or create an FB post (Image, Text, Tags, Link, call to action etc. ) • Design or create an Instagram post (Image, Text, Tags, Link, call to action etc. ) • Analyse the FB post (justify the methods of communication and words used for attention and desirability etc. ) • Analyse the Instagram post (justify the methods of communication and words used for attention and desirability etc. ) • Research what data is collected about an individual when they interact with social media posts on Facebook and Instagram
Student Task 3: Design a social media campaign. FB (Facebook) post Insta (Instagram) post Screen shot the post, Image, Text, Tags, Link, call to action etc. )
Student Task 3: Analyse the post Analyse the FB post Analyse the Instagram post (justify the methods of communication and words used for attention and desirability etc. )
Student Task 3: Research Task Research what data is collected about an individual when they interact with social media posts on Facebook and Instagram.
Task 4: Create a digital marketing campaign I want you now to adapt your skills further and create a website using wix. com. You can advertise your social media campaign on a website. Create a website 1. https: //www. wix. com/ 2. Sign up for a free website builder. Choose what kind of website you want to create. 3. Customize a template or get a website made for you. Choose your starting point. 4. Drag and drop 100 s of design features. Add text, galleries, videos, vector art and more. 5. Get ready for business. Add an online store, booking system, members area and blog. 6. Publish your website and go live. Start building your professional online presence. 7. Drive traffic to your site. Use advanced SEO tools and integrated marketing solutions.
Student Task 4: Research Task Evidence your completed website.