CAMBRIDGE TECHNICALS IN DIGITAL MEDIA MEDIA PRODUCTS AND
CAMBRIDGE TECHNICALS IN DIGITAL MEDIA: MEDIA PRODUCTS AND AUDIENCES Ethical and Legal Issues: Media Regulation
This lesson: Recap on the Ethical issues surrounding media and its effects on audiences Investigate the Regulation of Media and how different industries monitor and restrict media
Moral Panic What does the term “Moral Panic” mean and how does it fit in with media? Moral Panic is a feeling of fear spread among many people that some evil threatens the well-being of society. It is "the process of arousing social concern over a particular issue, usually through mass media” Media can influence the way people think about issues and cause them to react strongly… sometimes too strongly Moral Panic usually involves identifying an issue in society and blaming it on a very specific cause
Examples of Moral Panic 1987: Hungerford massacre was blamed on the film “Rambo” 1992: Murder of 2 year old Jamie Bulger was blamed on the film “Child’s Play” 1999: Columbine High School shooting massacre was blamed on Marilyn Manson and video games such as “Doom” 2007: The video game “Manhunt” was
Homework Open the following Document: � S: ICTKey Stage 5Cambridge Technicals - Digital MediaUnit 1 - Media and Audiences6. Ethical and Legal Issues 2 – 10 Things Wrong with the Media Effects Model (David Gauntlett). pdf Read the document entitled Ten things wrong with the media ‘effects’ model by David Gauntlett Next lesson I will begin by asking 6 questions about this text Depending on how well you understand this subject, we will see if we need to do any more work on this
Arguments against the Effects of Media David Gauntlett is a sociologist and media theorist who feels that we have the whole thing backwards and that: � � Media doesn’t affect us, we affect the media We make media that reflects the world in which we live A study in 1994 found that violent teenage offenders actually watch less TV and play less Video Games than other children. Young offenders were asked “which Television personality would you be, if you could be anyone? ” � ‘The offenders felt particularly uncomfortable with this question and appeared to have difficulty in understanding why one might want to be such a person. . . In several interviews, the offenders had already stated that they watched little television, could not remember their favourite programmes and, consequently, could
Media Regulation What does Media Regulation mean? � Media regulation is the control or guidance of media content by the government and other organisations who monitor media and decide who it is appropriate for. How is the Media Regulated? � Agencies are created to monitor media Some agencies are government controlled and must follow laws set out by parliament Other agencies are controlled internally from within the industry and are more advisory in nature
Regulatory Bodies BBFC � PEGI � The Independent Press Standards Organisation was created in 2014 and they regulate the content of Magazine and Newspapers ASA � Pan European Game Information has existed since 2012 to help classify the ages at which Video Games are aimed IPSO � The British Board of Film Classification exists to identify the appropriate ages of audiences for movies The Advertising Standards Authority regulate all advertising, both broadcast and non-broadcast Ofcom � The Office of Communications regulate all broadcast content on every UK television channel
Censorship and Classification These organisations exist to Censor and Classify media to make sure that it is fit to be accessed by audiences. But what is the difference between Censorship and Classification? Censorship � � when speech, public communication or other content is considered objectionable or harmful by regulators and is then cut or edited from media products with the aim to make them ‘more suitable’ Some censorship may go as far as banning certain media publications that are deemed to be completely inappropriate Classification � � � Classification is the decision made about the level of suitability of a piece of media Movies, Video Games and Television will be classified a particular rating that shows which age range they are most suitable for Some media may feature warning signs to demonstrate that there may be themes not suitable for younger audiences within them
Task Open the following Document: � S: ICTKey Stage 5Cambridge Technicals - Digital MediaUnit 1 - Media and Audiences6. Ethical and Legal Issues 2 – Media Regulation. docx Explain the role of each of the different Media Regulation Organisations Discuss how they specifically go about regulating media: � Dealing with complaints � Adding Warning Labels � Identifying Audience Age Ranges � Censoring/Banning media
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